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What data surprised you after Alibaba announced its second-quarter earnings report?

After JD.COM, Alibaba Group, one of the three major domestic e-commerce giants, released its Q1 quarterly financial report for fiscal year 2121 before the US stock market closed. The financial report shows that the group's total revenue reached 153.75 billion yuan, and Alibaba's revenue increased by 34% year-on-year; Under non-GAAP, the net profit was 39.47 billion yuan, up 86% year-on-year. There is no doubt that Alibaba is still the most profitable Internet company in China.

what attracts people's attention most is the performance of e-commerce. In this quarter, Ali's core e-commerce revenue reached 133.318 billion yuan, accounting for 87% of the total revenue. The e-commerce business helped the whole group to increase its profit margin from 11% in the last quarter to 28%. Although there is still great uncertainty in the future of the global situation, one thing is certain: it is a foregone conclusion that the whole economic and social life will be fully digitized.

in addition to the efforts made by e-commerce to attract traffic, the financial report shows that about 45% of the new consumers of food and beverage take-out are from Alipay, and the number of registered merchants continues to increase by more than 31%, which is closely related to the deep integration of hungry people into Ali's ecology in the past few months. In July, hungry people ushered in a major upgrade, from delivery to delivery of everything and services, and will continue to focus on consumers? Around the economy? , service users' life in the same city.

It is worth mentioning that Ali also announced the results of anchors with goods in this financial report: in the past year, 177 anchors with goods exceeding RMB 1 billion were born on Taobao Live. In addition, in the transaction brought by Taobao live broadcast, the proportion of live broadcast of merchants exceeded 61%. The content platform based on Taobao live broadcast is also an important measure for Ali to lay out the sinking market in the future, and this novel way has undoubtedly become a significant advantage for Ali to attract effective traffic.

Looking back at this financial report, cloud computing is undoubtedly the fastest growing business in Ali. Ant Group calculated the profit share with 33% equity, which contributed 3 billion yuan to Ali in the quarter ending in June. Because Ali delayed recording the profit of Ant Group for one quarter, it also proved that the profit of Ant Group in the quarter ending in March this year was about 9 billion yuan. It is not difficult to imagine that its role in Ali ecosystem has become more and more obvious!