"King of Bread Kim Joo-gu," is a South Korean drama series broadcast since June 9, 2010 on KBS. Set in Seoul in the 1970s, it tells the story of the main character Kim Joo-gu, who grows up from a poor boy with nothing to become the number one in the Korean bread industry. It is a drama that has been hailed as a national drama in Korea after 'Dae Jang Geum', 'Lovers in Paris', 'My Name is Kim Sam Soon', and 'Jumong', and set the highest ratings for the drama with a final return of 50.8%, breaking the ratings record of 'My Name is Kim Sam Soon'.