Public Service Announcement (PSA) Copywriting

Creative Concept

Whether it's on TV, newspaper or radio, we can feel the word "low carbon" everywhere.

But not many people really realize these two words.

So, in the promo, we combine the concept of organic and low carbon, bring out the significance of low carbon through the personal practice of the contestants, and convey the idea of public welfare through the hostess's affectionate and emotional speech, which will either make the audience have a kind of ****ing and moving from the heart, or call for action, and finally pass the brand idea to a wider range of people.

Enlightenment

Surrounded every day,

but never truly enlightened.

Until a trip, an organic trip,

awakened a long-lost touch.

A pure fragrance from 170 years ago,

a timeless fashion.

Low carbon life, we have been acting.

Life,

We are always looking for a tacit understanding.

But there is a tacit understanding, from the depths of the soul call,

with respect to the environment,

more with you and me.

In fact, everyone is a practitioner;

Everyone is an ambassador

From now on, shout out your declaration

Let the low-carbon voice carry farther.

--Weilong Organic Wine