Due to fierce competition, the cost of acquiring new customers has become more and more expensive, therefore, how to retain old customers and promote the maximization of customer assets has become the basic strategic goal of the enterprise, the development of membership programs to retain customers is a common means of enterprise. So how to develop a membership program? Below, follow me to see it, I hope you can be satisfied, thank you.
The method of developing membership programs 1, according to the positioning of the enterprise to develop a membership system
The market is becoming more mature, increasingly competitive, the enterprise's competitive strategy should be converted from the original price war and advertising war for the war of service, value-added war, membership marketing is the best embodiment of the membership platform to create a platform for contact with customers, communication, participation, touching customers, soft marketing, and the best way to improve the quality of life of customers. The company's goal is to create a branded brand that can be used by customers to create a sense of belonging to the brand, and to provide them with the opportunity to participate in the branding process.
Methods for developing membership programs2, the continuity of value-added services for members.
Some brands in the value-added services also want a lot of novel ideas, such as birth clubs, blood type talks, parent-child education, family competitions, mom show, etc., but a lot of activities do not have a comprehensive plan, often by the temporary notification, so that our members do not feel the systematic, there is no sense of stability and self-control. So participation and focus will be greatly reduced.
The reason for our membership program is to use this platform to provide repeated opportunities to meet and communicate with customers, so that our brand is constantly deepening the memory in their minds, so that they become accustomed to and dependent on our activities and brand. Therefore, our regular activity module and holding time should be fixed, the membership center should also be at the end of the previous year should be the next year's membership service plan out and informed to the members, so that the members can feel our rich value-added activities throughout the year, feel the sense of harvest in advance, enhance expectations and loyalty.
Methods to develop membership programs 3, so that members of the activities more participatory Membership activities is not a show show, is a kind of emotional experience and sublimation of the marketing, so the activities should pay attention to the participatory, and sometimes with a big star show is not as good as a member of the expansion of the memory of the new. Many members are more in demand is a dating platform and business platform, our responsibility is to build and maintain this platform, such as retaining customers, we can establish a perfect corporate customer network with the enterprise development of new demand for old customers is very feasible, but also very necessary, this corporate customer network is actually also through the membership card system for customer relationship governance derivatives. The method of developing membership program 4, the establishment of a perfect CRM system The establishment of a perfect CRM system is the key to enterprise customer management, personalized service, marketing design. Enterprises need to establish a detailed membership information base, including consumer gender, age, occupation, average monthly income, personality preferences, education, living range, etc., but also include the consumption record information, and will be members of the consumption of goods brands, models, prices, quantities, consumption time and other information are recorded for the enterprise later value-added services to provide reliable information. Enterprises can also analyze the consumption history of consumers based on the member's record, and come up with different consumer preferences for each consumer, as well as analyze the cycle of consumer consumption of a particular product based on the record of consumer consumption time. From there, the company can send a catalog to the member consumer at the right time to match his or her consumption personality for a very effective advertising campaign, or directly deliver a certain product to the right member consumer at the right time. This allows consumers to feel that the enterprise is always concerned about consumers, and really build up the relationship between consumers and enterprises.
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