What do you study in catering?

Catering people not only love to learn, but if they don't have a "backbone" in learning this matter, they are most afraid of being led astray ..... Today, Brother Ze will talk to you about some precautions in catering learning.

before learning, read yourself first

before learning, it is very important to read yourself first, that is, there is a process of sorting out and understanding yourself.

Zege found that many founders skipped this step and failed to establish a complete concept of their strengths, weaknesses, stage, reasons for success or failure, key contradictions, short/medium/long-term goals and other factors. This leads to the choice of learning "subject matter", either grasping the eyebrows and beards, or learning from others. Because I didn't start from my own needs, as a result, learning became a "self-psychological comfort".

The purpose of learning is "to catch fish" rather than "to catch fish"

Objectively speaking, many catering people who are keen on learning, whether they are big or small bosses or new entrepreneurs, are very utilitarian in learning. When you find that you can't solve the problem immediately, you will start to be anxious.

Typical situations are: I hope that I can get the answer to the problem directly by listening to one or two classes or running a few meetings, and let the turnover sit on the rocket; I think this system is useful and that strategy is great, and then I apply it intact. The result is often that the effect of tossing is not satisfactory, and then another cycle of "looking for answers" begins.

Zege believes that there is no ready-made system/method/system/strategy/tool that can be fully adapted to any catering brand. Through thinking, screening, extracting and integrating with their own needs, through short-term practice testing and long-term practice optimization, we can form a set of self-consistent management of our own & Brand logic. Others want to "teach fish" and you want to "get fish", which is fundamentally contradictory.

Set the time axis and tap the learning clues

"Read history to be wise, read history to be wise", these two sentences are also applicable to the catering industry.

We often see all kinds of positive information of the "Big Coffee" brand, and we can also see its founders sharing successful experiences, but this is not the whole picture. The dazzling aura we see is often the result of all kinds of accidents and inevitability, luck and failure. If we go upstream along the time line and explore the historical development of the whole brand, we can get the two most important clues-inevitable factors and failure experience.

The inevitable factor-some underlying logic of catering has not changed because of the changes of the times, industry innovation or cultural differences. It is a necessary condition for the success of catering brands. What we have to learn is how to dig them out of the complicated information and follow them. Those who try to subvert the underlying logic with innovative models or means may eventually be subverted themselves;

Failure experience-The more successful a restaurant brand is, the more pits it has gone through. Now some successful experiences are gained through early "falling into pits". Some founders think that they can "overtake in a corner" or find a shortcut. As a result, they finally find that none of the pits have escaped and finally return to the original point. The most effective way to reduce pit trips is actually to learn from others' failures. No one in this industry is smarter than anyone else, but the really smart people are using stupid methods. The key to learning is to find the right learning object

In the process of learning, people often find a learning object (or a benchmarking object), which is a very prone to deviation.

Brother Ze has seen a lot of diners fall into the pit and have a big fall here, so let's talk more about it here.

first of all, at different stages of brand development, the learning objects are different. Just like a start-up brand, it has to be the head brand of the standard category or the international big brand, and its effect can be imagined;

If there is no strong ability to support it, cross-latitude learning will easily lead to the embarrassment of "taking short and abandoning long". For example, the "catering internet plus" that I was keen on a few years ago, and now the "new catering retail+"and "new catering marketing+"are not bad in themselves, but whether they are suitable for myself must be considered;

For example, "steady and long" and "big and fast" are two completely different roads. If you don't see the essence of the road clearly, you will easily get into a dilemma.

Written at the end, thinking about the essence of learning:

Learning through exploration, exploring through learning, focusing and concentrating, and enjoying it, this is probably the charm of catering.