event marketing plan for restaurants and hotels

In order to ensure effective activities, we need to make an event plan in advance, which refers to the planning documents made for an event. What problems should we pay attention to when formulating the activity plan? The following is the marketing plan of catering hotel activities that I have compiled for you, for reference only, and you are welcome to read it.

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1. Make up for the shortage with special dishes

During the "off-season", the turnover of most restaurants will decline to varying degrees. However, if we recognize the characteristics of off-season catering and launch targeted promotions, the "off-season will not be dull". Special dishes are the simplest, most direct and effective. Although the peak consumption season has passed, expensive dishes can only be eaten after the Spring Festival, but people always have to eat, and ordinary and affordable dishes will also attract some customers. Several special dishes every day can not only win people's hearts, but also maintain growth, reduce the profits of several dishes and make up for them through other products. Many restaurants' promotional activities are loss-making businesses, but by attracting popularity, driving other consumption, and doing enough articles, the hotel can maintain its capital preservation to successfully spend the off-season.

second, planning food festivals, making festivals artificially is another powerful measure for restaurants to cope with the off-season. Recently, celebrations and food festivals in major restaurants are quite frequent, which are all good ways to boost popularity. For example, "French Victory Gate" launched the theme "Food Festival on Ships" in the off-season, Oriental Hotel held "Canadian Seafood Food Festival" and Macau Street held "Taste Sheep". The promotion of "buy two get one free" in disguised form is naturally much better than direct discount. These activities with different themes have made restaurants popular. The purpose of holding a food festival is to attract tourists and increase turnover, which is often a gimmick. With a core ingredient, it is deconstructed as a whole through the use of various cooking techniques, and presented in the form of a "all-sheep banquet" and "all-cow banquet", so that diners can feast their eyes on it and restaurants can enjoy both fame and fortune. Also, things are rare, and even ordinary ingredients will always be appreciated as long as they are supplied in limited quantities. According to consumers' mentality, some restaurants are biased in the city, and only limited to supply 11 copies of some special ingredients, while stocks last, which will hang consumers' appetite. Marketing plan of hotel activities 2

11. Atmosphere of National Day Restaurant

When people consume in the restaurant, to a great extent, they consume the whole service of the restaurant, not just the food. Therefore, the National Day promotion should be properly arranged in the atmosphere of the whole restaurant.

1. Dining table

Set a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as Chinese rose, azalea and Milan. Its gorgeous colors and fragrant fragrance can make people's brains in a leisurely environment and increase consumers' appetite.

2. Sound

The special sound effects in the dining room can create a unique atmosphere. Small landscapes are arranged in the dining room, and the tinkling sound of rocks dripping into the spring makes people feel like walking along the stream by the spring. The restaurant plays some flowing background light music, such as clayderman's piano music. Can make the dining mood of catering consumers particularly comfortable.

3. Lighting

The intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers happy to eat in a visually comfortable restaurant environment.

4. Tone

Different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly blended and eye-catching, it will be of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.

5. Layout

The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumer psychology of the catering market, it will be favored by customers.

12/ National Day Restaurant Service

The human factor is very important in promotional activities, which reflects the attitude of a restaurant, and people prefer places with thoughtful and humanized service. Therefore, before the promotion, it is necessary to do a good job in basic service training, promotion feature training, attitude awareness training, etc., so that the promotion activities can better play its effect. For the National Day restaurant promotion, the staff should also do some necessary knowledge related to the National Day, especially the service content related to the restaurant promotion, so as to enliven the promotion atmosphere.

13/ National Day Restaurant Food Promotion

There are many ways to promote food in restaurants. Here are some common food promotion contents:

1. Dishes

National Day Restaurant Promotion, many merchants will launch corresponding National Day packages and offer corresponding dishes for consumers to choose from.

2. Production

Let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience.

3. Watch

Making food in front of consumers, attracting consumers' attention and adding invisible signboards to restaurants.

4. Price

It is also a common method used by merchants to attract consumers through price. It is too important to get it right. Don't lower the price and lower the brand of the restaurant.

5. Gifts

Offering some holiday-related gifts can stimulate certain consumers. For example, you can get gifts by booking in advance, and you can get some gifts by spending more than how much. Gifts should correspond to the brand style of your restaurant. Marketing plan of catering hotel activities 3

1. Purpose of activities

National Day has always been a good time for restaurants and hotels to promote sales, and it is also the best opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of restaurants and deepen their impressions in consumers' minds.

second, the theme of the activity:

"National Day is joyful, and the gifts will be sent nonstop"

third, the object of the activity:

Different National Day promotion activities are carried out for different groups of high school students and low school students to effectively take care of different groups of people.

IV. Activity time:

September 28th-October 8th

V. Activity form:

Discount; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 11% discount for more than 111 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can participate in the National Day lantern fans' prize-winning quiz. At the same time, you can get a free snapshot.

VII. Campaign advertising

1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation. Marketing plan for catering hotel activities 4

Theme activities

During the period from October 1, 21xx to October 8, 21xx, consumers can buy 1 yuan in exchange for any of the 15 kinds of goods that we have carefully prepared for consumers.

Remarks:

1. Single receipt will not be accumulated.

2. frontcourt joint venture, group purchase and tobacco do not participate in this activity

giveaway requirements: select fifteen (or more) commodities as the activity commodities. It is required that the price of commodities should be above 3 yuan, and some commodities with large gross profit loss can also be limited, but it should be guaranteed to be above 8 commodities every day.

Atmosphere layout

Plaza atmosphere: including vertical banners, huge banners, banners in front of the square, and free shopping bus body stickers;

community atmosphere: community banners and posters;

in-store atmosphere layout: entrance display boards, atmosphere creation at the event site, in-store posters and broadcast drafts.

activity execution and division of labor

planning department: responsible for the promotion, planning, operation and follow-up of activities.

purchasing department: responsible for the organization and delivery of goods.

finance department: responsible for the availability of funds.

store manager: the general person in charge of the activity operation and responsible for supervising the work of all departments.

store management: responsible for the specific implementation and work coordination of the activity plan, and responsible for the statistics, analysis and summary of the whole activity.

store customer service department: responsible for the distribution of active commodities and statistical activities. Activity broadcast, consultation and explanation.

store artist: responsible for in-store advertising, POP promotion and activity atmosphere layout.

advertising balloons: small balloons with store logos and advertising slogans are hung in front of the store and distributed in large quantities at the door of the store. Increase the festive atmosphere and attract children to enter.