How to design personalized recruitment notices

First, it should include the content 1, the description and introduction of the enterprise.

Recruitment information reflects the enterprise's demand for talents, and the first thing that must be conveyed to job seekers is the relevant information of the enterprise. In the enterprise profile, the company should be roughly described to accurately convey the brand information and development status of the company. From these descriptions, would you like to work in this company from the standpoint of job seekers?

2. Perfect job description

After job seekers see the position you posted, the content of the job description is very important. A professional and attractive job description will get twice the result with half the effort Including company introduction, welfare policy, job responsibilities and other information.

1) Why do you want to write welfare policy and salary?

Welfare policy is very important to attract talents. What level of treatment can the company provide for its employees? Does the job advertisement state the salary level of this position?

Most candidates will not apply for this position if they don't see the salary information in the job advertisement.

Therefore, for the salary and treatment of each position, it is best for enterprises to indicate a general scope. Many job seekers want to have a clear salary concept, so that they can have a clear lever when making decisions and reduce the time of hesitation.

2) The company location must be complete.

Recruitment information should include an accurate description of the company's location and the company's traffic guide.

3) The job title should be clearly written.

Pay attention to the specific description of the position, and it is best to let people know the general direction of the position from the position name.

4) Job responsibilities should be described accurately.

Clear job responsibilities directly tell candidates what to do and put forward clearer requirements for qualified job seekers. Unsuitable candidates will naturally not be disturbed, and suitable candidates can make their own decisions.

A clear job description not only facilitates job seekers to make decisions, but also reduces unnecessary troubles for recruiters, saving recruitment time and workload.

5) Skills requirements for this job

What skills does this position require? In addition, what skills do job seekers have and which companies will give priority? These determined skill requirements should also be clearly reflected in the recruitment information. The clearer the description, the easier the next recruitment work will be.

6) Work experience and enterprise training experience

How many years of work experience does this position require? What are the minimum educational requirements? Are these all necessary conditions for this position? These contents should also be stated in the recruitment information.

7) format

In the recruitment information, the format of job description should be clear and easy to read. In the job description, keep the main points clear, and use accurate directories and bold words in key aspects to attract the attention of job seekers.

Second, different writing methods of different publishing channels A. Publish posters or leaflets of friends circle.

The object of appeal is an individual, and the people who come into contact are passive, and what they see occasionally is instantaneous and effective. Therefore, we should impress him at the first time. Therefore, you don't need to list all the requirements, just an eye-catching advertising word.

B, posted from the media (Weibo, WeChat)

This kind of copy is longer than the poster and effective in the short term. It is aimed at groups that actively contact, and it is more targeted. For these people, it is necessary to indicate the advantages of the company, that is, what you want to sell to them.

C, published in official website or recruitment website.

This is aimed at a specific group, so write the details of the post carefully and win the trust.

Three. Notes on writing job advertisements 1. Analyze the advantages of the enterprise and write JD with certain characteristics.

Generally speaking, different companies have different corporate cultures. It is possible for candidates to see the same JD and look at you more in the crowd. Never forget your face again? .

Internet companies have the style of Internet companies, and traditional industries have the style of traditional industries. After a series of analysis in the last article, HR can be said to have completely mastered the characteristics of the position, and only need to combine the nature and style of the enterprise, you can consider writing a suitable JD.

2. When writing JD, you must consider the keywords that candidates search daily.

Set your JD according to the keywords used by the candidate for this position when searching. Having said that, we can properly understand some common sense of SEO, and a reasonable keyword layout is very important. Consider setting spaces or even punctuation marks.

HR should think hard. If you or you are chatting with people in the same position, what keywords will you search for when you apply online or elsewhere, and then add such a description to your JD. You must learn to put yourself in others' shoes.

3. In order to enhance the advantages of enterprises, we must add differentiation elements.

If you are a small and medium-sized enterprise, you should imagine it as a blind date. You have so many competitors, and you are the weakest one. Why is a girl looking for you? Everyone is looking for a beauty tutor. Boy, your description looks the least attractive. Will the result be good? Even if your company's strength is not good, you should show its uniqueness and enhance its attractiveness.

Just like a blind date, show your best side. We are not tall, but we are close and can hurt people. We are generally long, but our jobs are stable. We are a little bald, but our legs are very long.

In short, imagine the person you want to recruit as the person you want to attract? Girls? , widen the differentiation and focus on the outstanding advantages of the enterprise and this position.

Please come straight to the point, don't need too many words.

According to a survey, job seekers only spend 50-76 seconds browsing a position, so you must leave a strong impression on him from the beginning. If it doesn't look attractive at first, most people won't read it patiently.

So JD should have a sales-oriented line, don't talk too much, and sometimes don't even show all your analysis results.