Are you planning to open a restaurant? Are you worried about how to name a restaurant? In fact, the name of a company is very particular, such as the relationship with the legal person or product, the relationship with the local national culture, the relationship with the future business direction of the enterprise and so on.

the key points of restaurant naming

the vitality of cheap restaurants

We can see many restaurants with cheap names all over the country, such as Goubuli Steamed Bun, Huangcheng Mom Hot Pot, Wang Fat Fish, Mouse Cave Duck and Chen Mapo Tofu, which are really countless. Their business is very prosperous.

Silly Hot Pot, which was once famous in Chengdu, suffered a terrible defeat due to poor management, but the author thinks that it has created an unprecedented sensation in Sichuan catering industry in terms of name positioning and business scale. Today, the catering industry in Chengdu is so developed that thousands of diners patronize every night, often forming a long queue waiting for meals, which is really a spectacle. At that time, the author had seen such an interesting thing. A boss of the palace looked at the lonely shop and complained: This world is really strange now, and such a good environmental personality will also go with them. People just don't come, but they have to join in the fun with some stupid children, Wang Fat Fish and Seven Star Pepper. When the hostess of the hotel saw a group of well-dressed guests waiting in front of the door, she immediately greeted them with a smile: Mr. Wang asked them to sit inside, but the guests said coldly, we waited for the bus to go to Brother Silly and saw that the boss was impatient and stood in the door stamping his feet and cursing.

But it is useless to complain and abuse, and the majority of operators should think about the mystery rationally. In recent years, there are many slightly decorated restaurants in our country, and the capital wants to rank among the royal family, the rich and the overlord, but most of them are not worthy of the name. The consequences are serious, high-end consumers feel unqualified, and a large number of ordinary diners are discouraged, and business collapses. But the humble restaurant is not. It has a strong vitality. It puts itself in the position of servant, so that customers can call slaves to make their maids chic and get psychological satisfaction. But did it ever occur to those noble restaurants that they set a high threshold from the name to keep customers out?

there are two types of restaurants that should not adopt noble names. One is the kind of high-end restaurant that can only be counted as second-and third-rate, and it is easy to have an impetuous mentality and make such mistakes. This kind of restaurant might as well take a neutral name, which is more popular. For example, it can get a better refined and popular reward with the names of restaurants such as the Great Wall, Nanhai, Ginkgo, Yagshu, etc., and can enter or retreat.

The other kind is the restaurant that caters to customers at all levels, such as high, medium and low, so it is not appropriate to use noble names. Otherwise, you will ask for chains and affect your guest floor. There is a restaurant in Chengdu with a very simple name, three floors of high, medium and low consumption levels, and the division is orderly. Where customers at all levels can find their own coordinates. Therefore, this restaurant should be said to be three doors, not one door, which has greatly expanded its business scope.

When we stroll through the food market, we may see this phenomenon. Many restaurants of the rich, the royal family and the overlord series often write advertisements on the doors and windows, and customers are still afraid to enter. I have asked some diners who dare not enter. What are you afraid of spending a few dollars? They answered me: the stick is hidden in it, and you will be knocked when you go in. Look at that name, which is where we dare to go. From the point of view, the restaurant is named, so don't blindly follow the fashion and put yourself in a very embarrassing position.

lightning protection is the same as taboo

in the catering market, we can see the names of restaurants like Duilianlai, Youyicun, Daoxiang Village, Dafuhao, Xiaobawang, Jindu and Xishuyuan almost everywhere. These restaurant names are not only difficult to reflect their own characteristics, but also tacky. :

If you want to name a restaurant, you should first check the business directory, or at least walk around and have a look, so as not to make the same mistake. Besides, you should also consider the taboo of avoiding sound when naming a restaurant. For example, there is a fast food restaurant named Gourmet Castle. After eating, some customers meet acquaintances and are asked: Where did they eat at noon? Answering that there is not enough to eat (food castle) 1 Obedient people are often puzzled and advise them to eat more, or understand that the food in this restaurant is not good. There is a hot pot restaurant named Xie Liting hot pot restaurant because its owner is Xie Liting. I didn't know that one night, the restaurant turned on the TV and roared: diarrhea stops, diarrhea stops, and diarrhea stops as soon as it is eaten.

There are too many homonyms in Chinese characters, so you must ponder over the name of the restaurant repeatedly, and don't make yourself very unlucky.

elegant guests come to the store

the name of elegant store will really give guests some interest in food, and guests are certainly willing to enter elegant store. Please take a look at the restaurants in Pakistan today, such as Buyi, Caigenxiang, Furong Country, Old House house boat, Taibaiju, etc. The booming business has nothing to do with its elegant name!

the name of elegance is like spring breeze. There used to be a restaurant near Sandong Bridge in Chengdu, which could cook extremely delicious silver carp. Shopkeepers build houses near the bridge, with huts and grass kiosks, which have unique styles and are named Jiang Caotang. When eating seafood and drinking Daqu here, I look out from the window, but when I see flowing water, reeds and weeping willows, I listen, only cicadas and the sound of bamboo cars, so I can't help but whisper that I am drunk with the name of the cottage with the river, and I think of Du Fu's famous sentence. Nature is filled with an indescribable comfort. There is a mash shop named Jin Yuxuan. At first glance, it seems neither fish nor fowl. When a bowl of yellow and white mash eggs is placed in front of you, you can't help but smile.

There are two or three restaurants with strange names that customers don't like

. As far as I know, there is one in Chengdu and one in Daxian, which were still operating a few years ago. However, few people know or can pronounce the name of this store. The name of this store is too strange, and the blame lies in the juxtaposition of the two words. Read the announcement, this is not made up by the person who wrote the signboard. Shuowen Jiezi accepted this word, which means joy, and six mouths form a store name. It is necessary to show that there are many people eating here, so it seems that the idea is still new. Unfortunately, the name of the store is too strange to be understood and accepted by most customers. There used to be a restaurant in the new south gate area of Chengdu named Zhan Zhongmei. Gui is an ancient utensil for holding food. The name of the store means to tell customers that the food in the store is beautiful. The meaning is very good, but because few customers can pronounce the word, the business of this restaurant has been negatively affected for a long time. Food, our * * * same hobby!

Recently, there are many shops in Sichuan that have written shop instructions for pounded chicken. To tell the truth, this pounded chicken is really delicious and rich in Sichuan flavor, and it is enjoyable to eat. Unfortunately, the name of the store is difficult for most diners. Good dietary information is also difficult to spread.

Yi 'anju Zhouyi. com advocates that the name of the restaurant should be unconventional, but at the same time, it should be noted that the Sanqiu tree should be simplified by deleting the complexity. The name of the store should be as fresh and subtle as possible, but popular words should be used as much as possible to make it easy to call and understand. For example, old shops such as Gu Yue Hu, Aunt, Simeixuan, etc. create something new in plain. In recent years, some newly opened restaurants in Sichuan have some novel and plain names. For example: Pakistani cloth, old place, passionate love, and so on. It can not only make customers feel refreshed, but also be intriguing. Chuanzu Restaurant, backed by Chengdu Central Stadium, is connected with the public because it is accompanied by football and can be interpreted as full of Sichuan flavor. In addition, a pair of couplets under the name of the store makes its intention clear, and its connection is: to entertain guests from all over the world with Bashu delicious food, and to make Sichuan's foot sound and prestige stronger through the whole prosperity. If the restaurant has another excellent food, the guests can't be moved by it.

Method of restaurant naming

First, name the restaurant after its surname. Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names. For example, although the name of the barbecue season is unclear, it can be known that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. And so on, that pie week is also a restaurant run by the boss surnamed Zhou that sells both pies and porridge. This naming method can make customers see at a glance, and analyze the specific content of the business through the name of the store. Previous 1 2 Next Page