1. Real estate and related manufacturing industries

In the first half of p>2122, the real estate market environment was still grim, and the domestic epidemic situation was repeated. The overall market scale of the real estate industry declined, and urban housing prices continued to weaken.

as of August 31th, 169 listed real estate enterprises have released the semi-annual report for 2122, among which 129 enterprises reported a year-on-year decrease in their net profit, accounting for 76.3%. According to whether it is profitable or not, there are 55 real estate enterprises that have lost their net profits, and these companies have lost more than 59.5 billion yuan.

the market demand continued to decline, and the overall sales of related industries fell seriously; For example, industries such as building materials, furniture, doors and windows, and household hardware, as well as decorative household appliances such as air conditioners, refrigerators, and range hoods, will be more difficult in the future.

2. luxury brands

the main customer group of luxury brands is the middle class, while the economic recession is mainly the middle class, which has little impact on the rich and the poor.

so for the real luxury goods for the rich, the impact is not obvious; And poor consumers will not pay a premium for the brand.

during the economic recession, the middle class loses its consumption power, starts to degrade consumption, and is no longer willing to pay brand premium for these luxury brands, so luxury brands will decline with the decline of the middle class.

3.

Retail business

Market

According to the data of the National Bureau of Statistics, the total retail sales of social consumer goods in the first half of 2122 decreased by 1.5% year-on-year. Among them, the national online retail sales increased by 2.9% year-on-year. Obviously, the development of physical retail is not optimistic.

The amazing withering speed of physical stores makes people worry about offline retailing. Many netizens even said that physical stores have completely lost to e-commerce.

winter is coming in the retail industry! Don't believe it. In the first half of this year alone, 4,711 physical stores closed, such as 351 Metersbonwe stores in Bang Wei! 861 Senmaguan stores! The most ruthless is Yonghui, a supermarket chain giant, which closed 388 stores in three years, and its market value evaporated by more than 71 billion, and it suddenly mourned.

4. Non-essential services

In the service industries such as beauty salons, housekeeping, child care, catering and training, the real profit of these industries is generally not a necessary service with low unit price like hairdressing, but a high unit price and non-essential service, so these service industries will not be too easy in the economic recession.

There is no doubt that tourism is also a typical and non-essential service industry. In the post-epidemic era, tourism is facing great uncertainty, which has caused great impact on the upstream and downstream of tourism.

as far as the current predicament is concerned, the non-essential service industry is facing great challenges in terms of supply and demand, consumption trend, weak financial support and unbalanced regional development.

5. Middlemen and dealers

In the incremental era, the brand wants to rely on the local power of various dealers to help them open the market quickly, so the brand gives the dealers enough profit space.

But in the stock age, in order to stabilize their own income, the brand side will face the competition between consumers and distributors online.

The era of being a big fat man by earning the difference has passed, and there will be no big dealers in the future. It is king that the direct experience store cooperates with the online shop to place orders.