(1) Definition of the headquarters business model. What is the positioning of headquarters customers? The combination of goods/services at headquarters? The profit model of the headquarters and the franchisor's strategic control over the whole franchise system are combined to form the business model of the headquarters. Therefore, the design of the headquarters business model is the design of the above four elements. From the system point of view, the headquarters system and the single store system are completely isomorphic. There are two customers in the headquarters: one is a franchisee and the other is a single store. Headquarters has clear selection conditions for franchisees, and the single store system itself has standardized design. These are the customer orientation of headquarters. The so-called commodity/service combination of headquarters is all the contents authorized by headquarters on behalf of franchisees and all the resources provided by headquarters to single stores. As a business unit, headquarters has its own profit model, and the franchisor entrusts headquarters to establish it? Development? Operation? Of course, there must be strategic control means to manage the whole franchise system. The design of customer orientation depends on whether these customers can bring profits. The design of profit model often depends on the design of commodity/service combination of headquarters. The design of franchisor's strategic control often depends on what kind of customer orientation and what kind of commodity/service combination. The design of commodity/service combination must meet the needs of target customers, have rich profit space and facilitate the franchisor's strategic control.

(2) The correlation between the elements of the headquarters business model is similar to that of a single store, and the four elements of the headquarters business model also have a strong logical correlation, as shown in the figure.

the relationship between the four elements of franchise headquarters.