Consumption during the Mid-Autumn Festival once again showed a number of bright spots. The Ministry of Culture and Tourism data show that a combination of local tourism departments, communications operators, online travel service provider data, by the Ministry of Culture and Tourism comprehensive measurement, during the period of the national reception of the total number of domestic tourists 105 million people, an increase of 7.6%, the growth rate of domestic tourism revenue reached 8.7%.
In terms of outbound travel, Ctrip data show that during the long vacation period, Chinese tourists departed from nearly 599 cities at home and abroad, arriving in 88 countries and regions around the world, 871 cities at home and abroad. The number of countries increased from 82 last year to 88, an increase of 7.3%. The top 10 most popular destinations were Japan, Thailand, Singapore, Vietnam, Malaysia, Russia, Indonesia, the Philippines, Italy and the United Kingdom, in that order.
In addition to traveling, in terms of food and beverage consumption, this year on the e-commerce platform, mooncakes, white wine, various gift boxes, hairy crabs and crab cards have become the protagonists of Mid-Autumn consumption. Suning big data show that the sales of the above commodities increased by 134%, 143%, 139% and 156% year-on-year, respectively, and the sales of crabs and related peripheral sales exceeded the moon cakes for the first time.
In addition, during this year's Mid-Autumn Festival, many merchants carried out night activities and extended business hours, which helped the nighttime economy continue to rise. Tianjin previously issued "night economy sustainable high quality 2.0 version of the implementation program" to this year's Mid-Autumn Festival as an opportunity, Tianjin night market to create novel consumer carriers. Xiamen City held 2019 China Xiamen Mid-Autumn Festival Tourism Carnival, hundreds of restaurants 24 hours without closing. Beijing night consumption performance is strong. In particular, the total order volume of nighttime dining, leisure and entertainment consumption increased by 26% year-on-year, ranking first in first-tier cities.
The analysis points out that the consumption highlights during the Mid-Autumn Festival is a microcosm of China's consumption potential release, showing the effect of the implementation of the refinement of the relevant policies to promote consumption around the world.
Promoting consumption and then welcome the intensive good
Around the expansion of domestic demand to promote consumption of a number of good is still intensive release. Within a month, the central government introduced a package of heavyweight initiatives in many areas.
On August 23rd, the General Office of the State Council issued the Opinions on Further Stimulating the Consumption Potential of Culture and Tourism, which put forward a series of policy initiatives to promote consumption, including the introduction of measures to benefit the people, and continue to promote the state-owned scenic spot ticket price reductions to increase the degree of convenience of consumption.
On August 27th, the General Office of the State Council issued the Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption, which put forward 20 articles The State Council executive meeting held on August 28th identified measures to further promote sports and fitness and sports consumption.
At the ministerial level, the National Development and Reform Commission organized the first inter-ministerial joint meeting to improve the institutional mechanism for promoting consumption on August 29, defining the general idea and key tasks for the next phase of promoting consumption expansion and quality. on August 30, the Ministry of Commerce and other seven departments issued the Opinions on Further Promoting the Development of Automobile Parallel Imports.
Local new policies to promote consumption have also been intensively landing. September 11, Haikou held a "two ensure" 100-day action to promote consumption mobilization meeting, released 60 specific measures to ensure that the retail sales of social consumer goods target annual growth of 10%. September 12, Hebei Province held the province's economic performance and investment and project construction The meeting emphasized that efforts to tap the potential of consumption, support the integration of online and offline consumption, support duty-free stores, Hong Kong goods sales store layout, active "night economy", expand rural consumption, holiday consumption.
In addition, Fujian Province in further promoting consumption growth, the introduction of the promotion of business districts (pedestrian streets) to promote the development of prosperity, encourage a variety of forms of commercial promotions, the provincial annual arrangement of 20 million yuan of incentives for promotional activities, and other initiatives. Guizhou will take a variety of measures to stimulate the potential of the automobile consumption market, stabilize and regulate automobile consumption. It is understood that the relevant departments of the Beijing Municipality plan to introduce at least one policy to promote consumption in the fields of tourism, culture, sports, health, pension, housekeeping, education, information, etc. to form a city-wide policy integration to promote total consumption.
Make up the short board to dig deep consumption potential
"From a regional point of view, the central and western consumption growth rate is also higher than that of the eastern region, is China's consumption growth rate of the future of the leading region." Zhao Ping said.
Take the night economy as an example, relevant data show that Changsha, Chengdu, Chongqing, Guiyang and other cities in the central and western "night economy" active degree even beyond Beijing, Shanghai and other first-line metropolises.
Zhao Ping said, we need to pay attention to the momentum of the rapid growth of consumption in the central and western regions and rural areas, to further release the potential of the consumer market in the central and western regions and rural areas, to create more points of growth in consumption, and to promote more balanced growth in consumption in the eastern region and between the towns and cities. "Promoting the synergistic development of urban and rural consumer markets, central and western consumer markets, and further tapping the consumption potential of central and western regions and rural areas is the key to expanding domestic demand."