how to write the poster?

writing:

1. Title: The title should focus on the content, so that people will be attracted at first sight.

be eye-catching, bright, novel and concise. The font must be large, accounting for half of the poster paper, and the brighter the color, the better.

2. text: clearly state the nature of the activity, introduction, commodity sales and so on, and clearly state the price and promotion.

if it's a performance poster, you should write clearly about the actors, operas, plays and so on.

3. Time: place, fare. The time and place of the event must be clear.

4. End: Start a new line and write the signature. Write the year, month and day under the name.

Extended information:

Poster design skills:

Composition skills, besides the contrast skills in color application, also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc.

1. Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo). This style is often used in packaging composition.

some of this contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo.

2. The comparison of composition skills, in the composition of traditional Chinese painting landscapes, explores the close-range and middle-range perspective, while in the design of packaging patterns, the composition levels of several pictures in the near and far directions should be respectively based on the same principle.

The so-called "near" refers to the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui used the first time. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the word "Shuanghui" in a dark red square background (that is, close shot).

In turn, there are several main characters of the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), then the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo and so on.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important themes in turn. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the designed picture is like a powerful magnetic force, which tightly pulls the line of sight of the salesman.

3. contrast of composition skills: speaking of contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or diffuse all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness.

at the same time, the theme is outstanding. I have seen that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify the products and promote sales, but also makes people bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed in the background or around the title of a packaging theme, or a few crazy thick lines that look careless, but are actually deliberately smeared, or ribbon-shaped English or patterns, all of which show a feeling of "".

The theme name is dignified and steady, and the background is light and calm, which is the contrast between static and dynamic. This contrast avoids the gaudiness and rigidity of everyone. So the visual effect is comfortable. Accord with people's normal aesthetic psychology.

5. Contrast between China and the West in composition skills. This contrast often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of China Sinology art and English in a picture of outer packaging design.

It's also a common way to draw lessons from a picture of a westerner or a picture in a realistic way, which often appears in the packaging of children's products, women's socks, clothes or cosmetics.

6. Comparison between ancient and modern composition techniques: If foreign things serve China, the past will serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the composition of packaging design, which is most clearly shown in the packaging of wine.

For example, the wine and Taibai liquor in the Twelve Ladies of a Dream of Red Mansions, as well as the Mid-Autumn moon cakes and black peanuts in food, are all reflected and excavated from these aspects. In addition, there are some high-grade gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain comfort. So it is very popular with consumers.

Reference:

- What should be written in the led display screen at the entrance of the poster company? The content displayed on the display screen at the door of the company is generally related to the company's preferential policies, major events and special products. For example, the leader is coming. Just write "Warmly welcome XX leaders to visit", and for example, what are the special products? Just write "the latest product of XX company, the shocking price is XXX yuan! Limited time purchase! " That's about it. How to write the contents of the powerful giant color photoelectric poster Question 1: What are the contents of the poster? People (such as photos of some stars), penalty headlines, slogans and details (place and time, etc.) are generally the ones with great overall visual impact. Question 2: how to write the poster of the event is mainly the theme of the event, such as writing xx event in artistic characters, or the theme name of the event, such as xx event; Then, when decorating, you can refer to some pictures in the picture book, newspaper book, or online, draw them and decorate them. Some of them are bright in color, and there is a slogan in the middle. Simple ones are ok. Finally, you can explain the time and place of the activity. Everyone is welcome to attend. Question 3: How to write a poster? First, know the poster. Poster design is one of the manifestations of visual communication, which attracts people's attention in the first time through the composition of the layout, and obtains instant * * *, which requires designers to perfectly combine pictures, words, colors, space and other elements to show people publicity information in an appropriate form. Like advertising, it has the characteristics of introducing an object or event to the masses, so it is also an advertisement. Poster is a very common form of poster, and its language requires conciseness and the form should be novel and beautiful. It has the characteristics of advertising and commercialization. Poster is a very common form of poster, which is often used in movies, plays, competitions, cultural performances and other activities. The nature of the event, the organizer, time and place of the event should usually be clearly written in the poster. The language of the poster should be concise, and the form should be novel and beautiful. Design skills Composition skills, in addition to the contrast skills in color application, need to learn from and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc. (1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo). This style is often used in packaging composition. Some of this thickness contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo. (2) The contrast of composition skills, in the composition of traditional Chinese painting landscape, we should study the close-range and middle-range perspective, while in the design of packaging, we should also take the same principle as the composition levels of several pictures in the near and far. The so-called "near" is the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui first used. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the huge white variety Shuanghui (that is, close shot) in a crimson square background. In turn, there are the smaller main characters of the running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo, etc. This obvious sense of hierarchy is also called the three-step rule of vision, which gives consideration to people's habit of looking at a still life picture. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the picture I designed is like a powerful magnetic force, which tightly pulls the eyes of the campers. (3) Density contrast of composition skills: Speaking of density contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or spread all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness. At the same time, the theme is outstanding. I have seen that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify products and promote sales, but also does not make people bored and lack appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few crazy thick lines that look casual in the background or around the name of a packaging theme, or a ribbon-shaped English or pattern, etc., nothing ... > > Question 4: How to write the advertising copy of leaflets? But I found that they were designed in a mess, whether it was typesetting or advertising copy. No wonder Luo Yonghao, an internet celebrity, said it was difficult to recruit a designer, and he couldn't find a good designer after spending 211,111 yuan a year. Later, he had to start to learn design by himself. First: the title can't frame the target group. Many leaflets are distributed on the street. In the vast sea of people, how can others feel that they are aimed at him at first sight? For example, if you treat freckles in your family, the title should read "Please pay attention to those who are troubled by freckles" or "To those who have spent a lot of money to treat freckles but haven't been cured" and "Are you still feeling inferior for freckles on your face?", followed by the subtitle, then the product appeal, customer witness, transaction proposition and finally the zero-risk commitment. Second: many leaflets are too official and look boring. For example, the copywriting of two coffee shops is written as follows: Coffee Shop 1: This coffee shop is a well-known brand with nationwide chain operation, and its business scope includes coffee, tea, simple meals, exquisite Chinese food, dim sum, chess and card entertainment, among which western food includes steak, while Chinese food is mainly Cantonese and Huaiyang, advocating nature and pursuing health. The coffee shop has an elegant environment, which just reveals tranquility and refinement. It has 151 seats, including 9 business rooms and chess rooms. After more than three years of operation, we have adhered to the purpose of customer first and humanized service, and won a stable market and customer reputation. Coffee shop 2: Travellers always have fragile souls. He is looking for a piano./I saw him walk into the coffee shop and want to give it to him in E major. He only ordered a cup of Cabella, but love is a symphony. At this moment, people are playing etudes in E major between us at the pace of etudes, which becomes a farewell song. This was before 1849. He is Chopin. We are all travelers and meet in the left bank cafe. If you are a coffee lover. Obviously, to the second coffee shop. Because people who love coffee actually drink not coffee, but mood. The second coffee shop conveys a kind of emotion and culture perfectly with lyrical words, which will make many customers crazy. Third: there is no map on the leaflet design. I received such a leaflet the day before yesterday, selling tablets and mobile phones, and made several suits at attractive prices. Because there is no map and only one address is written, you know these streets are like a maze, how can I find them? So I called to ask, but the line was busy. After that, I forgot about it. You know, when people buy a product, they will have an impulsive period. If you can't get a response at that time, you may have no desire to buy after this heat. The above points are common mistakes in leaflet design. I learned a wonderful method of leaflet copywriting design from a Japanese marketing expert (Japan began to realize the importance of copywriting as early as 1992). This method caused a sensation in Japan! Let those merchants' product sales increase by at least 5 times! Question 5: How to write a copy of poster design. Posters are usually written on a large piece of paper. First, the title such as "Poster" or "Good News" is written in big letters at the top of the paper. The text generally writes the specific content of the event, the time, place, method and matters needing attention, and finally writes the name and date of the organizer. 2. Posters are eye-catching, quick and easy to make. The content should be true and accurate, and the language touch should be vivid and inspiring in order to attract the masses. To facilitate reading, the length should be as short as possible. Some posters can be matched with appropriate patterns or pictures according to the content to enhance their appeal. 43. Advertisements, notices and posters all have distinct purposes, pay attention to the publicity effect, and strive to be accurate and concise. Generally speaking, advertisements are mostly used in commercial occasions, notices are used in solemn occasions and posters are used in warm occasions. Advertisements and posters can be combined with texts and pictures to enhance the publicity effect, and notices generally do not need decoration. Question 6: Remember the format and elements of writing "poster"? How to write (⊙o⊙)? Posters are used to report or introduce news about movies, operas, acrobatics, sports and academic reports to the public.