The Concept, Development and Function of 1. 1 VI Design
1. 1. 1 VI design concept
1. 1.2 VI design development
1. 1.3 VI design function
HI, BI and VI in 1.2 CI
Composition of 1.2. 1 CI system
1.2.2 Mental identity (MI)
1.2.3 behavior recognition (BI)
1.2.4 visual recognition (6)
The relationsHIp between 1.2.5 VI and CI, hi and BI
Basic principles of 1.3 vI design
1.3. 1 implies the HI principle.
1.3.2 unified principle
1.3.3 general principles
1.3.4 implementation principles
1.3.5 difference principle
1.3.6 conforms to the principles of advertising law and trademark law.
Basic program of 1.4 VI design
1.4. 1 preparatory stage of preliminary work
1.4.2 design and development stage
1.4.3 feedback correction stage
1.4.4 compilation of VI manual
Main contents of 1.5 VI design
1.5. 1 core system
1.5.2 application system
abstract
To think/discuss
Chapter II Logo Design
2. 1 logo overview
2. 1. 1 logo concept
2. 1.2 logo development
2. 1.3 China traditional symbols
2. 1.4 internationalization of the logo
2. 1.5 mark classification
2. Characteristics of1.6 logo
2. 1.7 Logo and culture
2. 1.8 logo and system image
2.2 principles of logo design
2.3 Modeling elements of logo design
2.3. 1 mainly points.
2.3.2 Give priority to with lines.
Face to face
2.3.4 give priority to with the body.
2.3.5 give priority to with comprehensive.
2.4 Logo design modeling form
2.5 logo design method
2.5. 1 impression analysis
2.5.2 Project Positioning
2.5.3 Theme conception
2.5.4 Deepening adjustment
abstract
To think/discuss
Chapter III Core System
3. 1 font
3. 1. 1 standard font
3. 1.2 application font
3. 1.3 font design application example
3.2 color
3.2. 1 standard color
Auxiliary color
3.3 Auxiliary graphics
3.3. 1 Overview of Auxiliary Graphics
3.3.2 Application of Auxiliary Graphics
3.3.3 Characteristics of Auxiliary Graphics
3.4 combination
3.5 mascot
3.5. 1 Origin of mascots
3.5.2 Application of mascots
3.5.3 mascot type
abstract
Think extensively and discuss.
Chapter IV Chapter VI Application System
4. 1 office supplies
4. 1. 1 Main design elements of office supplies
4. 1.2 office supplies project
4.2 Category of packaging products
4.2. 1 Main design elements
4.2.2 Detailed Rules for Packaging Product Project
4.3 Flag planning categories
4.3. 1 Main design elements
4.3.2 Detailed Rules for Major Projects
4.4 Staff uniforms
4.4. 1 Main design elements
4.4.2 Detailed Rules for Major Projects
4.5 environmental system level
4.5. 1 indoor
outside
4.6 Pilot System Level
4.6. 1 environmental guidance system
4.6.2 Marketing oriented system
4.6-3 Necessary Guidance System
4.6.4 Public welfare pilot system
4.6.5 Office Guidance System
4.7 transportation system level
4.8 Official gifts
4.9 Modern Communication Course
4.9. 1 product media
4.9.2 Broadcast media
4.9.3 Network media
4. 10 exhibition hall category
abstract
To think/discuss
Chapter 5 Section 6 Project Analysis
Image design project of 2007 international architectural education conference 1
Image planning of graduation exhibition of Central Academy of Fine Arts in Project 2007
Image Planning of Ningbo International Poster Biennale Project 3
Project 4 Exhibition Image Planning of Excellent Works Exhibition of Chinese and Korean Graduates in Shandong University of Arts and Crafts
Project 5 Xinbang Real Estate Image Planning
Project 6 United Nations Millennium Development Goals 2006 China University Students Global Public Welfare Poster? New Media Design Competition and Invitational Exhibition of Artists' Works-1, 2
Project 7 China Guoguang Global Image Design
Project 8 Corporate Image Design of David Paper Group
Project 9 CAFA Communication Space Visual Image Design
Project 10 Public Exhibition VI Design of Huantie Studio
Appendix 1 Advertising Law of People's Republic of China (PRC)
Appendix II Trademark Law of People's Republic of China (PRC)
philology
postscript