1. Recently Xiamen epidemic situation is more serious, just now Xiamen emergency three circulars, issued in succession, No. 9, No. 10, No. 11 circulars, requiring the public non-essential not to go out, the city's residential neighborhoods (villages) to implement the closed-loop management, according to the introduction of the city have now canceled the catering dine-in, then Xiamen catering industry shut down? Here we come to understand specifically.

According to the Xiamen City to deal with the new crown pneumonia epidemic work command [2021] No. 11 notice

I, the city's catering units (including restaurants, hotels, restaurants, canteens, cafes, beverage stores, snack bars, supermarkets, convenience stores, etc.) to cancel the dine-in, accept takeaway packing service.

Second, the city's food establishments should be posted in a conspicuous location, informing customers of the cancellation of dine-in only carry out take-away packaging services, the need to cooperate with and pay attention to the protection of matters and other relevant information.

Third, the city's catering units should be strictly implemented into the store personnel wearing masks, temperature measurement, code inspection or scanning code, the establishment of traceable accounts of the people who take food, must be registered at least 1 real name and effective contact information for the people who take food.

Four, prohibit any food service providers (including unit canteens) and individuals to organize any form of group activities, including rural hosting group dinners banquets restaurants, country kitchen and professional processing team.

V. In addition to the "breakfast project" in addition to all "stalls and regulations" suspended.

: Although the public friends have long been unable to resist their stomachs, but the first day of the resumption of dine-in, restaurants and gourmets still dare not have the slightest laxity in epidemic prevention and control. After entering the restaurant disinfection, temperature measurement, bright code, dining guests in the distance between one point five to two meters, each table up to five people dining and the use of chopsticks, the reception of the volume control in 50%.

The epidemic has brought challenges to Xiamen's catering industry, but there is also an opportunity to slow down and "think twice", more catering industry to find out new experiences.

The epidemic hit Xiamen, hit the catering people caught off guard, but after a quick response, summed up a set of "combinations", may be able to provide the industry as a whole new thinking. On the one hand, to carry out multi-channel online marketing, to seize the traffic, build the brand, and in the future to develop "pre-made dishes" new model, on the other hand, the use of online marketing to form their own community, to cultivate loyalty and shape the personal IP.

Besides, the catering industry has also experienced the importance of capital. With the ever-changing external environment, the catering industry, which used to support itself with stable cash flow, is gradually finding it difficult to move up to a new level. All along, China's catering enterprises can easily fall into the "medium-sized dilemma". The main reason for this situation is that rising costs make the restaurant enterprise profit is very thin, naturally, there is no extra money can be used for expansion. On the other hand, the catering enterprises that have got capital can expand rapidly, attack the city and invest a huge amount of money in team building, product development and other aspects to tap the talents, develop the brand, and complete the occupation of the position.

And in this, the investor has seen the excellent catering business logic, but also understand what the capital market value; media people can not only insight into the industry, but also understand the pain points of consumer demand, they are good at standing in a neutral third-party perspective, to do a dispassionate observation.