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Shaxian snack, once regarded as a domestic snack giant, why is its glory gone now?

Shaxian snacks, which were once popular all over the country or even went abroad, have gradually received a cold reception in recent years. Many young people tacitly exclude Shaxian snacks when they go out to eat. Why? As an important food culture in southern Fujian, Shaxian snacks have quickly occupied the food and beverage market with the advantages of economy and variety of tastes. Shops have opened all over the country and are known as snack cities and food cities around them. Shaxian snacks can also be seen in some foreign markets such as Japan and the United States.

Shaxian snack is not only a snack, but also represents China's long-standing food culture, which is regarded as a wonderful flower in China's food and beverage industry. If it weren't Shaxian snack, how many people would know about Shaxian in Fujian? Speaking of the popularity of Shaxian snacks, I have to thank a Shaxian person who ran away because of gambling. This person is Deng Shiqi. Deng Shiqi lost all the investors' investment funds because of gambling, but he had no choice but to run away from married with children. In order to make a living, he decided to sell snacks in his hometown, which was very popular. With the growing popularity, many Shaxian people also went out of Shaxian and started Shaxian snacks, which gradually developed into a large-scale chain brand from roadside stalls.

The rapid popularity of Shaxian snacks had a lot to do with people's consumption concept at that time. Shaxian snacks from Guangdong were very popular among migrant workers with the low-price strategy of "one yuan to enter the store, two yuan to eat well, and three yuan to eat well". Many people would go to Shaxian snacks when eating out, and the tastes of Shaxian snacks were diverse, which could meet the preferences of people in various places. However, in recent years, with the improvement of consumption level, Shaxian snacks have gradually been neglected, and there may be a certain market for breakfast alone, and the passenger flow in other time periods has been seriously reduced.

Why has Shaxian snack, once popular among migrant workers, been out of the limelight in recent years? First of all, people's living standards have improved now, and they are no longer eager for low-end consumption and pay more attention to the quality of life. There are fewer and fewer people in the low-end market of Shaxian snacks, and some Shaxian snacks have changed their faces and packaged themselves very tall, but the prices that followed have also risen linearly, getting rid of the low price. Shaxian snacks have not made the public pay for them, and now there are more and more types of snacks in the country. Without any innovation, the market share of Shaxian snacks will be gradually eroded. Moreover, many of the current Shaxian snacks are not opened by authentic Shaxian people, and the industry is mixed with fish and dragons. The taste is no longer the original taste, and things are getting more and more mixed, covering almost all the snacks in the country. A former national snack brand has been gradually stinked because of its commercial value. More and more people are saying that the current Shaxian snacks are getting worse and worse.