Camping tours during the Qingming holiday are very popular, with product orders scheduled for September, and the national search volume of "camping" increased by 98% month-on-month. Some tourists will camp out in the mountains or parks for the night. The camping trip during the Qingming holiday is very popular, and the product orders are scheduled for September.
The camping tour during the Qingming holiday is very popular. Some product orders are scheduled for September 1, and the three-day Qingming small holiday will pass by. This holiday, travel is a little different.
75410.9 million person-times, with a cost of 654.38+87.8 million yuan.
According to the data from the data center of the Ministry of Culture and Tourism, during the three-day holiday in Tomb-Sweeping Day in 2022, the number of domestic tourists was 754190,000, down by 26.2% year-on-year, and recovered to 68.0% in the same period of 20 19 according to comparable caliber.
In addition, domestic tourism revenue was 654.38+0.878 billion yuan, down 30.9% year-on-year, returning to 39.2% in the same period of 2065.438+09.
In other words, due to the impact of the current epidemic, the number of tourists and tourism revenue during the Qingming holiday in 2022 decreased year-on-year.
Data Map: Spring and Jingming in yuyuantan park attract tourists to linger in the sea of flowers. China News Service reporter Hou Yushe
Local leisure and short vacation have become the main tone.
Under the influence of the epidemic, the travel radius has been reduced, and local travel has become the main choice for tourists during this Qingming small holiday.
The Ministry of Culture and Tourism pointed out that local leisure and short-distance vacation in Tomb-Sweeping Day became the main theme of the holiday. Location big data monitoring shows that tourists from all over the province account for 94.9%, a new high since the normalization of epidemic prevention and control.
Driven by local tourism in the province, the number of hotel reservations in several minority cities has increased compared with last year's Qingming. The data of Hubei Qianjiang Qunar. com platform, which is famous for crayfish, shows that the number of hotel reservations during the Qingming period this year increased by 35% compared with last year; The number of hotel reservations in Altay, Xinjiang, which can also skate "Chun Xue" has increased by 30% compared with last year.
On April 4th, many tourists camped in Wenyuhe Park in Beijing. Public trust. Zhongguangwang reporter Li
Walking and enjoying flowers are popular, and camping is popular.
Walking, enjoying flowers, camping in parks and outdoor sports have become popular tourist modes for Tomb-Sweeping Day tourists.
The search volume of many popular flower viewing scenic spots in China has increased significantly. Tongcheng tourism data shows that the search volume of Qingcheng Mountain increased by 284% during the Qingming holiday, and the search volume of Gubei Water Town increased by 268%.
In addition, this year's Qingming small holiday nationwide "camping" search volume increased by 98% from the previous month. Some tourists will camp out in the mountains or parks for the night, and some tourists will bring tents to experience the surrounding camping atmosphere and go home or stay in hotels at night.
Parent-child camping is particularly popular. Zhongxin.com's financial reporter found in Wenyuhe Park in Beijing on the 4th that it was hard to get a ticket for the campsite, and tents were everywhere, while the beach by the lake was crowded with children. In the bright spring, everyone had a good time. "I didn't expect so many people! This is simply a journey of revenge! " Many people think.
The tourism fever in the western region is heating up rapidly.
In the western tourism market, which is less affected by the current epidemic situation, holiday tourism in Tomb-Sweeping Day has recovered highly, while tourism enthusiasm in western regions such as Chongqing, Xi, Kunming, Urumqi and Guiyang has increased rapidly.
Qunar.com data shows that from April 1 to April 5, the ticket sales of Xi 'an scenic spot increased by 22% compared with March 27-March 3 1 growth1. Among them, the ticket revenues of Cuihua Mountain and Qinling Wildlife Park have all entered the top ten in China, and more than 70% of the tourists are tourists from Shaanxi Province.
In addition, this small holiday, "country+experiential" tourism continues to be popular. Ctrip data shows that this year's Qingming rural tourism orders increased by 20% compared with before the epidemic. Small and medium-sized cities with TOP 10 rural tourism orders are: Ya 'an, Hanzhong, Neijiang, Wuzhong, Panzhihua, Zhongwei, Jingmen, Jiuquan, Linzhi and Shangluo-western cities account for 90%, which is closely related to the impact of the current epidemic on different regions.
The Qingming air ticket price is the lowest in the past three years.
Due to the narrowing of tourists' travel radius, the ticket prices have also reached a low point, and the ticket prices of many popular routes have plummeted.
Qunar. com's big data shows that as of April 4, the average price of economy class air tickets booked from April/KLOC-0 to April 6 was 548 yuan, down nearly 20% from last year. The ticket for Qingming holiday this year is the lowest price in the past three years.
In fact, the air ticket price has been kept at a low discount throughout April. Some popular routes have a lot of discount direct air tickets for 1, and the price of naked tickets is around 100 yuan. From Guangzhou, Chengdu, Beijing and other places, there are still many tickets with discounts below 1.
The Qingming holiday camping tour is very popular, and the product order is scheduled for September 2. Yesterday, the Qingming small holiday came to an end. Through the analysis and inventory of the national tourism consumption market during the Qingming holiday, the results show that camping has become one of the most popular ways for young people to play. Wuhan ranks as the hottest camping city TOP5.
What is the construction and operation of campsites in various scenic spots in our province? Which campsites are more popular? Jim News conducted an interview, hoping to provide reference for tourists to choose camping travel.
Camping has become the new favorite of tourism.
Yesterday, the "Data Report on Tourism Consumption of Qingming Holiday in 2022" released by Tongcheng Travel showed that due to the current epidemic situation in COVID-19, people's travel radius became significantly smaller during the Qingming small holiday, and local travel became the mainstream, while off-site travel was mainly concentrated in major urban agglomerations. Unwilling to push, unique experience and niche luxury have become the new pursuit of users' travel under the normal epidemic. Accommodation methods that pay more attention to local consumption, such as homestays and camping, are welcomed by young travelers.
During the Qingming small holiday this year, the key words of accommodation with the fastest growing attention were camping, e-sports hotels and homestays. The national search volume of "camping" increased by 98% from the previous month. Some tourists will camp out in the mountains or parks for the night, and some tourists will bring tents to experience the surrounding camping atmosphere and go home or stay in hotels at night.
It is worth mentioning that Wuhan has become the hottest camping city TOP5. According to the data, the most concerned cities in China are Hangzhou, Guangzhou, Beijing, Chongqing and Wuhan.
Ctrip's data also confirms the popularity of camping. Exquisite camping with elements of Shan Ye, nature and green space is very popular in this Qingming trip. According to Ctrip data, in 2022, the booking volume of camping products in Tomb-Sweeping Day increased by more than 3 times year-on-year.
Exquisite camping is in great demand.
In Wuhan, Flower Expo, Garden Expo Park, Luoyan Island, Maanshan Forest Park, Huangpi Mulan Grassland, Yaojiashan and Jiangxia Bafenshan are all popular places for some citizens to choose to camp.
However, although some places can set up tents for camping for free, it is not enough to just play with tourists, so exquisite camping has become a demand. Reporter Jim learned that some scenic spots in Wuhan began to create exquisite camping scenes to attract the attention of family tourists and young people. Some scenic spots combine flower viewing during the day and camping at night, and some open-air concerts are held to attract tourists.
On April 2nd, wuhan happy valley, located in Junshan New Town, Wuhan Economic Development Zone, started the "Wild and Luxurious Camping Season", and visitors can enjoy it from 9 am to 0 pm 10. It is worth noting that this scenic spot can book tent, matinee tent and night tent, and visitors can also bring their own tents for an outing. In the evening, a bonfire was lit and an electronic party was held in the scenic spot.
Ultimate Frisbee, flag football, yo-yo, tug-of-war and nostalgic game machines let tourists experience the joy of sports. The scenic spot also provides various light meals, cold meals and self-help barbecues. There is a special food shopping area in the park. Visitors can choose to rent a barbecue grill or bring their own ingredients.
Insiders pointed out that the diversified travel products of "camping+"are well received by users, and many exquisite camping products such as flower viewing+camping, RV+camping, open-air concert+camping, travel photography+camping and star watching+camping have become a beautiful scenery in Tomb-Sweeping Day, which also shows that people's demand for exquisite camping is increasing.
Stargazing parent-child camping is hot
In Hubei Province, there are many scenic spots with camping conditions, among which, the campsites for star watching on the mountain, driving at home, playing on the beach and parent-child activities are the most popular.
Jiugong Mountain, located in Tongshan County, Xianning City, our province, is a national scenic spot. There are the first mountain lake in Central China-Yunzhong Lake, the first pine in Central China-Yingkesong, the ancestral hall of the Royal Taoism-Ruiqing Palace, the internationally renowned Amitabha Dojo-Wuliangshou Temple, the largest inland wind farm in China-Jiugongshan Wind Farm, and the first alpine tourist ropeway in southern Hubei.
Ma Jie, deputy general manager of Jiugongshan Scenic Area, said that the Starlight Park where Jiugongshan tent camp is located is located in Tonggubao, with the main peak at an altitude of 1.583 meters and wide terrain. Because it is far away from urban light pollution, the air quality is good, the altitude is high and the visibility is high, so it has excellent conditions for stargazing. When the weather is clear, you can look up at the stars and the bright Milky Way, as if you were in a fairy tale world, which is very spectacular.
"In the past, it was the former site of the Air Force radar station, and now it has become a holy place for star watching. You can watch the stars here in summer and autumn. " Ma Jie told Jim that every year, many tourists from Wuhan, Huangshi, Nanchang, Jiangxi and Jiujiang come here to look at the stars. Stargazing Festival was held in previous years, which was very popular.
Zhanghe Scenic Area, located in Zhanghe New District, Jingmen City, our province, is a national AAAA-level tourist attraction, known as "Central China Mediterranean, Hubei Hawaii". Zhanghe Scenic Area is based on the famous Zhanghe Reservoir in China, and its water quality is natural and pure. It is the habitat of the "living fossil" peach jellyfish. It has a subtropical monsoon climate with four distinct seasons, and summer is a good place to escape the heat.
The campsite here is mainly located in Zhanghe Sunshine Beach, next to Zhanghe Peninsula Hotel, with a total land area of more than 30,000 square meters. It has facilities such as tourist center, Four Seasons Cultural Square, children's playground, pirate ship, beach go-karting, bumper car, shark island, expansion base, outdoor camping, outdoor barbecue buffet and so on.
The "Wow Paradise" in mian yang Town of Xiantao is a children's amusement park with unique characteristics of water town. The whole park covers an area of 1. 1 ,000 square meters, which is composed of moonlight on the lotus pond, the return of the sea and the scenery of the fishing village. It is also a good place for many families to camp.
According to the staff of the scenic spot, the spring breeze is slow, the grass is long and tender, and many families take their children to take a long vacation. They chose a shady lawn in Wow Paradise, sat on the floor and talked about their families. When the wind is clear, I watch young children running and playing. When the sun is high, I take them into the outdoor tent, accompanied by birds and flowers.
Mom and dad carefully prepared a barbecue by the lake for the family, and the aroma was overflowing. Grandparents were enjoying the flowers and the scenery. When eating, the family will share delicious food and have a big meal.
Car camping is becoming a fashion.
Car camping is a very popular sports tourism project in the world today. In Europe and America, car camping has a history of hundreds of years, but it started late in China and became popular in recent years. With the rise of self-driving tourism in China, car camping with cars as travel tools and car campsites as leisure and entertainment destinations has become a tourism fashion. The development of automobile campsites has promoted the development of self-driving tourism in China, and promoted a series of industries such as tourism, automobile manufacturing, outdoor products manufacturing and car rental.
Suishui Automobile Campsite in Songzi City, our province is the first five-star automobile self-driving sports camp in China, which integrates outdoor sports, sightseeing, leisure and health, and holiday residence, and won the highest award in the camping industry, "Deer Eagle Award".
The camp is divided into six functional areas: main venue, special accommodation, special experience, special catering, leisure sports and camp education. Living, driving and camping are the main features, with high quality accommodation and cool sports experience.
According to the staff of the scenic spot, there are personalized accommodations such as self-driving RV camps, experiential RV hotels, lakeside villas, parent-child tree houses, various tent hotels, and many play projects, such as high-altitude exploration, bubble football, offensive and defensive arrows, mountain bikes, VR experience, live-action CS, brazier barbecue, open-air movies, fishing competitions and other supporting facilities.
The camp also provides services such as water and electricity piles, rechargeable car washing, barbecue bonfire, shower and laundry room, and light meals in a tea bar, which has become a popular attraction for many go on road trip fans to camp.
According to industry insiders, whether it is stargazing, parent-child, car driving, or so-called wild luxury camping, camping fever is closely related to epidemic prevention and control. With the improvement of infrastructure construction such as highways and tent camps, a large number of young tourists with strong spending power and high quality requirements try to open domestic tours in new ways such as exquisite camping, which is not only conducive to epidemic prevention and control, but also stimulates people's awareness of protecting the ecological environment.
The camping tour during the Qingming holiday is very popular, and some products are booked until September 3. According to CCTV's financial report, in Beijing, setting up tents, listening to music and barbecues with family and friends have become a popular way to travel during the Qingming small holiday, and advocating nature is the essence of this camping trip.
It is reported that in Huairou District of Beijing, a campsite is particularly conspicuous. Although the road twists and turns, it is close to the urban area 100 km, but the natural scenery accompanied by mountains and rivers attracts many camping enthusiasts.
A camping enthusiast said that the most attractive thing for me is that we can be in the vast nature. We can exercise, enjoy nature and expand a lot. You can enjoy this lifestyle when camping.
Chang Zhixin, the person in charge of a campsite in Beijing, said that the previous plan was to receive 100 or about 200 people for camping, but at present, the number of people we receive in each camp is more than 500.
It is reported that camping trips with Shan Ye, nature and green land as elements are very popular in this year's Qingming tourism. The data shows that in 2022, the booking volume of camping products in Tomb-Sweeping Day increased by more than 3 times year-on-year; "Camping Plus" diversified tourism products are well received by users. Camping products with the theme of flower viewing, RV travel, open-air concerts and travel photography have become the highlights of Tomb-Sweeping Day travel.
Camping fever has also driven the corresponding equipment sales, tents, folding tables and chairs and other products have increased by about 3-5 times year-on-year, and the entire outdoor equipment market is undergoing a refined and personalized transformation.
In an outdoor goods store in Beijing, many consumers are shopping for camping supplies, and portable folding chairs, awnings, outdoor lighting and other equipment are in the forefront of sales.
Tong Wu, sales manager of outdoor products in Beijing, said that the consumption behavior of customers has changed obviously this year, and the choice of camping equipment is closer to specialization and personalization, especially focusing on the use of our sleeping bags, furniture and special products.
According to the data of an e-commerce platform, since June 5438+ 10, the turnover of outdoor tents has increased by 1 19%, and the turnover of outdoor benches has increased by 239%. Among them, camping equipment such as big tents, awnings, folding tables and chairs has more than doubled.
In the workshop of a camping supplies company in Jinhua, Zhejiang, workers are working overtime to make a batch of outdoor folding chairs. The relevant person in charge said that thanks to the rapid growth of the domestic camping industry, the company's orders have been scheduled for September.
Guo Feng, the marketing director of a camping enterprise in Jinhua City, Zhejiang Province, mainly sells tents and folding tables and chairs in the past two years, with an increase of about 3-5 times. We have a big tent with a canopy, and the sales volume in the same period is ten times that in the past, nearly twenty times.
According to the data, there are 45,000 camping-related enterprises in China, nearly half of which were established in 202 1. The industry believes that the continued popularity of camping tours has also brought new opportunities for the sales of related camping formats.
Wei Xiang, a professor at the National Institute of Economic Strategy, said that the whole tourism and leisure industry has changed from product sales to format sales. Only 10% of camp consumption is local direct income, but 90% is the demand for equipment. Our tourism and manufacturing industries are getting closer and closer.