Tongchuan Huangbao Industrial Park (now renamed Yaozhou Kiln Cultural Base) is one of the four municipal-level industrial parks established by Tongchuan Municipal Party Committee and Municipal Government in accordance with the strategic deployment of Shaanxi Provincial Party Committee and Provincial Government that "Tongchuan is listed as the second batch of pilot cities for sustainable development of resource-based cities". The management committee of Yaozhou Kiln Culture Base earnestly implements the strategic task of "Five Innovations", seizes the development opportunity of national cultivation 1000 characteristic towns, and puts forward the goal of building a "Yaoci Town" with the orientation of "Silk Road Porcelain Capital, Millennium Famous Town" according to the concept of "four in one" of culture, tourism, industry and community and integrated development of production, life and ecology. It is planned to build nine tourism sectors, including Yaozhou Kiln Museum, Yaozhou Kiln Ruins Park, Master Creative Park, Yaosi, Yaoci Workshop, Tourist Service Center, Yaoci Impression Block, Ciyun Green Park and Shili Kiln Ruins, and two functional groups, namely Phoenix New City and Dongyuan Modern Ceramic Industrial Park, with an area of 2.7 square kilometers and an investment scale of 3.88 billion yuan. At present, three PPP projects have landed. Focus on building a characteristic town that integrates the sightseeing of Yao porcelain ruins, R&D and production, craft experience, cultural exchange, teaching practice, exhibition and trading, leisure and entertainment, catering and accommodation, and realize the "catch-up" and deep transformation of the base.
According to documents, Yaozhou Kiln was built in the Tang Dynasty, fired in the Five Dynasties, and continued to develop, reaching its peak in the Northern Song Dynasty. It used to burn a large number of royal articles for the central court of the Five Dynasties, the Song Dynasty and the Jin Dynasty. "Ten miles along the river in the north and south are all places for farming, and the so-called' Shili Kiln Field' is also." These descriptions are the true reflection of the prosperity of Yaozhou kiln at that time. Yaozhou Porcelain enjoys the reputation of "the representative of ancient northern celadon in China" and "the crown of carved celadon in Song Dynasty". Huangbao is the birthplace of Yaozhou Kiln, with Yaozhou Kiln Museum, the largest special museum of ancient ceramic sites in China, and the ancient kiln site of Chenlu Ancient Town, where adobe walls are built and tiles are paved. These products of Yao porcelain culture have become the historical imprint of China Yao porcelain culture.
As a creative and investment operator in the cultural tourism industry, China Red Travel systematically provides a one-stop service of "seeking soul (planning)+seeking business (investment and operation)+finding money (investment and financing)+finding people (marketing and promotion)" for cultural tourism projects. With the historical and cultural advantages of Yaozhou Porcelain and the opportunity of the "Belt and Road Initiative", China Red Travel will brand Yaozhou Porcelain, build a strong IP brand of "Yaozhou Porcelain Town", and tell the story of Yaozhou Porcelain with culture as the soul; Take the festival as the guide, expand the brand influence; With the media of film and television and the Internet, we will integrate creative marketing and form an industrial chain with a virtuous circle of culture, tourism and commerce.
The two sides will actively organize Yaozhou Kiln? A series of festivals will be held, such as the "One Belt and One Road" Miles Tour, the commemoration of the 0/400th anniversary of Yaozhou Kiln Building and Burning/KLOC-0, the China "One Belt and One Road" Yaozhou Kiln International Ceramic Culture Exhibition, the World Famous Porcelain Conference, the "Yaozhou Porcelain" National Top Ten Art Institutes Creative Design Competition for Teachers and Students, and the Youth Research Summer Camp. In the later stage, Yaozhou kiln will be developed with 1400 as the main line, Yaozhou porcelain culture as the soul, and regional historical culture and folk culture will be integrated to produce a large-scale documentary about Yaozhou kiln, which will inherit Yaozhou kiln culture and tell the wonderful story of Yaozhou kiln and the Belt and Road.
Director He Jianping said that choosing to cooperate with China Red Travel Agency not only attaches importance to the one-stop operation mode of China Red Travel Agency's long-term service to the cultural tourism industry, but also highly recognizes the innovative planning concept, unique marketing perspective and strong execution ability of China Red Travel Agency. It is hoped that after the strategic partnership is reached, the brand positioning, image packaging and cultural value of Yaozhou Porcelain will be scientifically and systematically carried out around planning, investment and operation, investment and financing, marketing and promotion, so as to strengthen the influence of Yaozhou Porcelain brand in the new period and promote Yaoci Town to become a strategic pillar industry of Tongchuan and even Shaanxi cultural tourism industry.