first, the importance of brand maintenance

the construction and maintenance of corporate brand image is particularly important for the development of catering enterprises. Brand is not only the representative of products, but also an important carrier of franchise, and it is also the carrier for the head office and franchisees to achieve a win-win situation.

second, the main factors that affect the brand building of restaurant chain enterprises

the building of a corporate brand image involves many aspects, the most important of which is quality, which is the life and soul of the brand.

Third, how to build the brand of catering chain enterprises

Franchising chain is through the transfer of intellectual property rights with brand and goodwill as the core. If enterprise managers do not maintain the well-built brand, enterprises will not only gradually lose their own market, but also the franchise system painstakingly managed will inevitably collapse.