A food company plans to implement the depth of distribution, ready to recruit staff in a region to visit the terminal store, to solve the increasingly fierce competition, channel operation is sinking more and more problems.

This thing the company attaches great importance to, even the general manager of sales are several times under the market research, team meeting many times to discuss the topic, and even invited some industry and channel experts **** with the depth of distribution to explore how to cut into the market. After reaching the depth of the implementation of the distribution program, the task is set down, the cost of application, personnel recruitment, interviews, training, onboarding, visits.

Two months down, sales did not improve, the market pattern did not change, the ability to compete has not been improved, the organization's combat status is still the original combat status, not only that, more people feel chagrined to reflect their "reform has not yet succeeded," a thing is not only them, even the original old business people are! The company's business is getting more and more overwhelmed!

Company B is one of the domestic well-known dairy enterprises, the new formation of a business unit to sell yogurt, this department from the original liquid milk division of some of the backbone of the backbone to take over, and because of the product's profits than the original liquid milk products, predicted that the future competition will be more intense, so invested in more costs to channel operations down to the implementation of the depth of the implementation of a large area of distribution.

But, although the division is mainly composed of the backbone of the enterprise, they are the main implementation of the original dealer management and operation mode, the depth of the distribution strategy and system has a certain understanding, but very little knowledge of this reform and innovation is how to start! Depth of distribution of operational methods, systems and other information on the network a large number, but there is no depth of distribution introduced by the pivot point of the content of the introduction: the depth of the distribution of organizational adjustments should pay attention to what?