If you want to open a hotpot restaurant, you must first understand the market situation and trends of the whole market. For example, the popular braised hot pot and cup hot pot. You should consider whether to follow this trend, stick to the traditional old hot pot, or mix it with other things, such as barbecue and steamed vegetables. Positioning, you need to investigate your local market, what people are more keen on, is it a short-term enthusiasm, and it is recommended not to blindly follow suit.

Decide whether to join or create your own website.

Generally, it takes about 50- 1 10,000 yuan to join a well-known brand hot pot restaurant.

Is it better to open a hot pot restaurant independently or join a hot pot restaurant?

Opening a hot pot restaurant independently requires less investment than joining a hot pot restaurant, such as joining fee, deposit and service fee!

(1) If you open a hot pot franchise store, the headquarters team will try their best to solve the problem in time and guide them to carry out marketing activities to help the store make a quick profit. Under the mature management mode, the risk is low, but the franchise cost is high.

(2) Under the traditional conditions, if you open a hot pot restaurant yourself, you can only solve the problems in the store yourself. Without guidance and team support, the risk of starting a business is high, and you may take many detours and spend a lot of money to go out.

But now that the network is developed, some platforms and official WeChat accounts provide many ideas for hot pot management. From pre-opening training to supplying bottom materials to store diagnosis, you can open your own hot pot restaurant with the service of franchise stores, and the cost can be greatly reduced without the restrictions of franchise stores. You can try these platforms. The official WeChat account and applet I am using now are not bad. You can also try.

3.？ Prepare to open a shop

This is for self-creation. Opening a shop includes the following aspects: registration, site selection, financial mentality, employee recruitment, equipment procurement, and the choice of frying the bottom materials by yourself, hiring a master or buying the bottom materials.

To make money, site selection, bottom materials and operation marketing are very important, and the key point is to share site selection and bottom materials.

(1) bottom material part

I can tell you that you must first find a master in Chongqing or Chengdu to learn hot pot ingredients. Don't trust some cooking training schools. These cooking school give you some information, or dozens of people follow the teacher to watch the teacher stir-fry ingredients. A class of dozens of students can hardly learn anything, and the fees of these training institutions are not cheap, ranging from tens of thousands to 65438+ 10 thousand.

In fact, except the hot pot restaurants in Chongqing and Chengdu, the hot pot restaurants in other areas will be improved, and the taste is very different from the authentic hot pot. Chongqing's hot pot is an old hot pot, that is, it doesn't add any seasoning, and it focuses on the thick feeling of butter. The new hot pot in Chengdu has added more spices and paid attention to the fragrance of the base material. Because before studying, you should know the local eating habits and choose to study in Chengdu or Chongqing according to your own needs.

There are many hot pot restaurants in Chongqing, all of which are delicious. Some big-name hot pot restaurants generally don't accept apprentices. You can find some small hot pot restaurants with good business in some streets. Their skills are all good. Find the boss, give him tuition, and work and study for him.

It is worth noting that many foreigners learn skills in Chongqing, and it takes a few days before they think they have mastered the technology. Actually, I just know skin. Be sure to study more and ask more questions! ! Ask every detail! Because the master won't tell you the details personally, such as: when to put Chili, how hot the oil needs, what kind of Chili to use, and how to maintain the quality of hairy belly? You must understand how crispy duck intestines are.

Besides learning frying techniques, you also need to know how to manage and market your hotpot restaurant. I recently used a good platform. I APPlaud the kitchen alliance, as well as the official WeChat account and app. I have cooperated with more than 30 chefs in Sichuan and Chongqing to supply their bottom materials. At the same time, I also have a learning section devoted to how hot pot restaurants operate, and also talk about the skills of frying bottom materials and choosing ingredients. You can pay attention to opening a hot pot restaurant.

(2) Site selection

If you choose a good storefront, the success rate of hot pot restaurants will exceed 50%. However, it takes a lot of time and energy to locate the site, because the mature business district has been occupied and the new business district is relatively immature, which needs time to "raise".

Generally speaking, a good business circle has the following characteristics:

1, there are more permanent residents and floating population.

2. Catering is relatively concentrated

3. Adequate parking spaces

Usually, hot pot restaurants with 400-600 square meters must have at least 30 parking spaces, and resolutely give up if they are not ideal; Good image of advertising space and door head; The internal structure of the house is reasonable, and there should not be too many columns, otherwise it will cause obstacles to the decoration and layout and affect the effective business area; The height of the floor should not be too low, but it should exceed 2.8 meters; The distribution, income and consumption habits of tourists within 2 km around the store should conform to the market positioning.

After the intention of the business circle is selected, a series of inspections are needed, and the inspection of people and vehicles at noon and night will take at least one month. See if there is air conditioning in the surrounding buildings, how much domestic garbage there is, and how many lights to turn on at night. In addition, we should also analyze all the competitors around us, such as the scale, decoration style, food quality, per capita consumption, management service level and operation status of brand catering. Pay attention to the operating conditions of catering enterprises in these areas at different times, and carefully check them at noon and night from Monday to weekend. In order to find out the details, you must eat your opponent for several rounds.

Opening a hot pot restaurant is probably these jobs. Open a hot pot restaurant and want good business. More importantly, manage and market your hot pot restaurant. You should learn more. There are many learning platforms on the Internet now. The good kitchen alliance applet and WeChat official account I am using are not bad. The above information is comprehensive, and some marketing methods are practical. You can search for the kitchen alliance for your own use from WeChat. The above information courses are free, so you can see if they are helpful to you.