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What are the channels and methods for O2O product operation and platform operation?
What are the channels and methods for O2O product operation and platform operation?

When a lot of enterprises on the B2B, B2C, C2C and other modes have not yet fully entered the state, O2O mode is not about to come, and will have a new and wide-ranging impact on the operation of the enterprise. the core of O2O is the integration of online and offline interactions, focusing on the user experience. Missing line *** experience of O2O is incomplete, and even lead to the failure of the whole model.

The time has come for the physicalization of Internet enterprises and the Internetization of traditional enterprises!

O2O has just started, but the momentum of development has become a prairie fire, both online and offline and offline first after the online two basic modes, but also derived from the first online and then offline and then online and then offline after the offline and then offline two post-generation mode. They do not exist in isolation, but are transformed into each other.

Ali's "thousands of horses" and "four passes" strategy to build its O2O overall layout, and with Tencent, Baidu, etc. to seize the O2O strategic pivot point; O2O platform car enjoy network to help SAIC to open up and enable the whole industry chain; the United States, the Macy's Department stores to O2O to create a modern department store ecosystem, and "mobile Internet + big data precision marketing + community" to enhance its consumer experience, thus "back from the dead" ......

Seize the O2O innovation time, is to grasp the strategic transformation of new opportunities!

O2O four modes

The basic business logic of O2O mode is that the user pays in advance on the online platform, and then goes to the offline consumption experience, and the merchant tracks its marketing effect in real time, thus forming a closed-loop business service and experience process. It adopts the "e-marketplace + store consumption" model, rather than the "e-marketplace + logistics and distribution" model.

In China, the concept of O2O (Online to Offline) is hot, and some people call 2014 the first year of O2O. The concept of O2O is generally considered to have been first put forward by American Alex Rampell in 2010, and introduced to China in 2011. The basic business logic of the O2O e-commerce model is that users pay in advance on an online platform and then go offline to consume and experience, and merchants track their marketing effects in real time, thus forming a closed-loop business service and experience process. Unlike other e-commerce models, O2O adopts the "e-marketplace + in-store consumption" model rather than the "e-marketplace + logistics and distribution" model. Some people think that O2O mode is the upgraded version of B2C mode, which emphasizes more on consumer experience. At present, the domestic concept of O2O has been generalized to the industry chain involved in the online and offline mode are called O2O mode.

Zhang Bo, founder of O2OPark self-organization, believes that O2O does not lie in online or offline, but in the interaction between online and offline. Enterprises in O2O this kind of real and virtual interactive business model, focusing on fragmented channels + personalized content combined into various interactive and accurate social marketing, and finally through the interaction of the formation of fan communities, is the key to O2O. Su Liang, brand director of Aowei Consulting, believes that the O2O model should conform to three characteristics: having a completely open online and offline platform, operating the two platforms with the mindset of the Internet, and focusing on the user as the center of everything. Information flow and capital flow through the online realization, business flow and service flow is realized offline.

But so far there has not been a fully formed O2O practice case. As Wanda's boss Wang Jianlin said, "In China and the world, there is no successful case of O2O model. Nowadays, most of the O2O models are actually a shopping guide model, and there is no complete combination of online and offline." It is generally believed that Ctrip and others were the first to adopt the O2O model in China, where they used online information flow to attract tourists and let them enjoy travel services through offline travel companies. By 2013, O2O had begun to receive widespread attention, with classified information sites, review sites, group-buying sites, and food-ordering sites all claiming to have adopted O2O, and various other companies also testing the waters of O2O.

Though the O2O model is penetrating fully into all fields, it is still in the early stages of development. According to some data, whether in China or the United States, online consumption currently accounts for only 3% to 8% of overall consumption. Therefore, Lee Kai-Fu, chairman of Innovation Works, believes that once online and offline are truly integrated, a huge market force will erupt. According to Ai Media Consulting, China's O2O market size was 56.23 billion yuan in 2011, and is expected to reach 418.85 billion yuan by 2015.

There are two basic implementation methods and paths of O2O mode: Online to Offline (online marketing and transaction to online *** experience) and Offline to Online (offline marketing to online to complete the transaction), which are referred to as first online and then offline mode, and first offline and then online mode, respectively. On this basis, two other implementation methods and paths are derived: Online to Offline to Online (online marketing to online *** experience, and then to online transactions) and Offline to Online to Offline (offline marketing to online transactions, and then to the line *** experience), which are referred to as the first online and then offline and then online mode, and the first offline and then online and then offline mode. The first offline and then offline mode.

Zhang Bo believes that only talking about Online to Offline and Offline to Online is O2O, which only stays in the traditional Internet single-channel attraction of the competition mode, that is, the "entrance" theory and "ticket" theory. If you can't y understand Online to Online to Online and Online to Online to Offline, you will never know that the mobile Internet has made O2O business enter the multi-channel attraction and cooperation mode, and thus the "fan trigger" theory replaces the "entrance" theory. The "fan-triggered" theory replaces the "entrance" theory.

In fact, each implementation method and path is not absolutely isolated, but interacts with each other to form a closed loop of online and offline integration, and then form a continuous and complete O2O model. However, in order to facilitate the interpretation of O2O, it will be subdivided into four modes of operation.

Mode 1: online and then offline mode

The so-called online and then offline mode is that the enterprise first builds an online platform, with this platform as the basis and entrance, will be the offline business flow into the online marketing and trading, at the same time, the user takes this to the offline to enjoy the corresponding service experience. This platform is the foundation of O2O operation, and should have a strong ability to transform the resource flow and promote the interaction between online and offline. In reality, many local life service enterprises have adopted this model. For example, the O2O platform ecosystem constructed by Tencent with its accumulated resource flow aggregation and transformation ability and economic foundation is such.

In terms of O2O layout, Tencent has already built up a big platform of Tencent system, and built up an O2O ecological chain: WeChat platform as a big entrance, back-end Tencent maps, WeChat payment and other support, and in the middle of the integration of local life services, such as food and beverage by the public Dianping to take over, taxi to the Tic-Tac main, movie tickets to the GaoPeng [microblogging], etc., which builds up a closed loop of interaction between on-line and off-line.

WeChat can be used as a platform for the online and offline interaction.

WeChat can meet the needs of socializing and gaming, and guide the commercial flow, creating a series of scenarios such as WeChat Red Envelope, Tic-Tac-Toe, and Volkswagen Dianping. Despite the challenges that may be faced in transforming from a social scene to a consumption scene, the massive social profile that WeChat holds cannot be ignored, as it provides a rich source for commercial flow. During this time, the main face is the commercial flow of supply and demand docking problem, Tencent open payment and map API two interfaces, for the third-party service providers to do WeChat O2O to provide technical conditions to protect, and let the third-party service providers in the WeChat ecological chain play a more active role.

Specifically, it covers the following key links: first, WeChat, QR code, QQ map is the key entrance to the online and offline. WeChat's QR code scanning has become an important entry point, and the map platform is also an entry point that Tencent has been working hard to build. 2011 Tencent started to do street view service, and its street view supports mobile apps, while LBS apps can also call its street view and map interface, and the open API also allows developers to access and call. Secondly, Tencent launched the "QQ Color Shell" program to open up the universal points system of e-commerce and lifestyle service platforms for precise marketing; it also deepened its integration with CaiPuTong to pry open the mobile payment market. In addition, Tencent invested in group-buying business, such as GaoPeng, and Wangfujing department store, top discount, seabed fishing and other offline enterprises to build offline platform, which is more molded two pieces of business is the e-commerce O2O and catering O2O, and thus integrating their rich merchant resources to promote the development of Tencent's O2O.

Mode 2: offline and then online mode

The so-called offline and then online mode is that the enterprise first set up an offline platform, based on the platform for offline marketing, so that users can enjoy the corresponding service experience, and at the same time, the offline business flow into the online platform, online transactions, which prompted the interaction between online and offline and the formation of a closed loop. In this O2O model, enterprises need to build two platforms, namely the offline physical platform and the online Internet platform. Its basic structure is: first open physical stores, then build their own online mall, and then realize the synchronous implementation of offline physical stores and online Internet mall. In reality, the majority of physical enterprises using this O2O model, the O2O platform ecosystem built by Suning Yuncheng is so.

Offline, currently Suning Yuncheng has more than 1,600 store platforms, as well as acquisitions and cooperation in other areas of the store platform. Online, it builds the Suning Tesco and other online platforms, has covered the traditional home appliances, 3C appliances, daily necessities and other categories. 2011, Suning Tesco to strengthen the synchronous development of the virtual network and physical stores. According to the financial report, the overall revenue of Suning Yuncheng reached 105.292 billion yuan in 2013, an increase of 7.05% year-on-year, while achieving synchronized growth in online and offline sales, of which Suning.com achieved a sales revenue of 21.890 billion yuan, an increase of 43.86% year-on-year, ranked in the top three of the domestic B2C; the offline business has also achieved a growth of 6.36%, ranked first in the domestic retail industry.

Suning Yuncheng puts forward the operation mode of "e-commerce + store + retail service provider", which seamlessly integrates the online *** experience and online convenience through store terminal, PC terminal, mobile terminal, TV terminal, etc., and establishes a benign development mode for the retailer to win with the consumers, suppliers, and merchants ****. The roadmap is "one body, two wings": Internet retailing as the main body, O2O omni-channel business model and online and offline open platform as the two wings of the transformation path.

To this end, Suning Yuncheng has taken a number of positive measures:

Breaking down organizational barriers. in February 2013, adjusting the organizational structure, the establishment of merchandise business headquarters, e-commerce business headquarters and chain platform business headquarters, and then the chain platform business headquarters and e-commerce business headquarters merged into a large "operational headquarters", and also set up the red children's business headquarters. "The company also set up red children, PPTV, commercial plaza, logistics, finance, telecommunications and other directly under the company, giving them greater autonomy in management, thus forming a "platform **** enjoy + vertical synergy" of the business combination to support the integration of online and offline development and the expansion of the whole category.

Breaking through the price barrier, in June 2013, the implementation of online and offline the same price nationwide, which marks the full implementation of its O2O model. Although the online and offline price strategy has been questioned by outsiders, it is a positive attempt.

Build an open platform. In terms of supply chain, we have changed the mode of negotiation and game-playing to the mode of commodity cooperation driven by users' demand, and in September 2013, we released the 3.0 version of our open platform, "Suning Cloud". The open platform for the upstream enterprise merchants to provide Tmall, Jingdong outside the differentiated choice, is the past to store-based offline service platform online extension, the formation of upstream and downstream, including stores, e-commerce, finance, logistics, including a more complete integrated service system.

Breakthrough experience barriers. From the all-area experience, all-area experience, all-needed experience three latitude comprehensive upgrade consumer experience. December 2013, in the store layout to shopping experience-oriented, comprehensive construction of the inter-network network of stores. We established an omni-channel business model of O2O integration and multi-terminal interaction, such as free WIFI, electronic price tags, and multimedia electronic shelves in the stores to meet the demand for omni-directional experience; we established an all-resource core competence system to meet the demand for the whole process of users' pre-sale, sale and after-sale experience; and we applied the technologies of mobile internet, Internet of Things, and big data to meet the personalized demand, such as adding the "personalized experience" to the mobile terminal in May 2013; we also added the "personalized experience" to the mobile terminal to meet the personalized demand of users. For example, in May 2013, the mobile terminal also added the "Nearby Suning" store search function, which allows users to quickly locate their own position and search for neighboring stores to meet the full needs of the experience.

In 2014, around the O2O mode of operation, Suning Yunchang will open up mobile communication, social networking, shopping, entertainment, information and other resources to provide users with social leisure, video entertainment, online and offline shopping, financial wealth management, smart home and other series of value-added services. At the same time, it will also seize the entrance to the living room and realize seamless integration with Suning Eshop through the hardware products of PPTV-BOX.

Mode three: online and then offline and then online mode

The so-called online and then offline and then online mode, is to build up the online platform for marketing, and then the online business flow into the offline so that users can enjoy the service experience, and then let the user to the online transaction or consumption experience. In reality, many group buying, e-commerce and other enterprises have adopted this O2O model, such as Jingdong Mall.

In December 2013, Jingdong identified the O2O model as one of its important strategies for future development. Jingdong's O2O ecological chain is: first self-built online Jingdong Mall, using it as a platform for marketing, offline self-owned logistics system and cooperation with brick-and-mortar enterprises, so that users can enjoy its offline service experience, and then users to online Jingdong Mall for transactions.

Online, the self-owned Jingdong Mall has become a flag in the field of B2C, it is the starting point of Jingdong O2O and relying on the platform. 2012 first half, Jingdong let full seat network, Tic-Tac group, LaShou network and other group-buying sites stationed on its platform. 2013 September, Jingdong invested in the takeaway ordering website to the home food will be. Jingdong has increased the operation of its own Jingpinhui, which offers users exclusive stored-value cards at low discounts through a huge buyout with a number of mid- and high-level lifestyle service brands. In addition to 3C home appliances, books and other areas to adhere to self-support, most of the other categories to do open platform, such as social, maps, search, local life services and other mainstream platforms to introduce external traffic resources. This series of initiatives to further expand the online platform, tamping the foundation of its O2O layout.

On the line, on the one hand, over the years has been investing heavily in self-built logistics network, has 1,400 distribution stations and more than 15,000 distributors, which has become the advantage of the latecomers of the Jingdong O2O; on the other hand, with the cooperation of offline brick-and-mortar enterprises, to build a "1-hour local life circle", so that the Jingdong O2O direct "Grounded". For example, in the field of home appliances, the integration of three, four, five market terminal stores, so that users online Jingdong Mall to collect orders, offline by the cooperative stores to complete the delivery service.

In order to consolidate the foundation of offline services, to fill the lack of self-owned offline stores short board, Jingdong increased cooperation. 2013 November, and Taiyuan local scale Tangjiu convenience store chain cooperation, Tangjiu convenience store in Jingdong Mall opened a sales area, the user orders the backstage system automatically matches with the user filled in the address of the nearest convenience store to deliver. 2014 March, Jingdong In March 2014, Jingdong cooperated with convenience store chains such as Quick, Good Neighbor, Liangyou, Daily and Night, Renben, Meiyijia, Central Red, One Fire, Today's Convenience, and Liker, involving more than 11,000 stores and covering many cities across China.

Jingdong connects its own IT system with the IT system of offline convenience stores in depth, shares online traffic with them, and remits accurate users to their online stores on Jingdong Mall by region, effectively boosting their sales, for example, Jingdong brings thousands of orders to Tangjiu Convenience Stores on a daily basis. In the process, Jingdong also obtained the offline traffic, realize the channel sinking, and disguised as the expansion of their own product categories.

At the same time, Jingdong continues to improve the user experience through technology. In addition to offline stores, Jingdong also cooperates with SAP, IBM, Haiding and other ERP software service providers to make the retail ERP system and Jingdong platform seamless, so that the transaction, settlement, logistics and after-sales customer service and other aspects of the visualization, and to support its e-membership card and cell phone payment function, to realize the online and offline membership system **** enjoy. Through the official website of the convenience store on the Jingdong platform, users can also use LBS to locate the nearest store among its stores and enjoy a convenient online shopping experience.

Mode 4: Offline and then online and then offline mode

The so-called offline and then online and then offline mode is to build up an offline platform for marketing, and then converge the offline business flow into the third-party online platform or borrow the national layout of the online transaction, and then let the user enjoy the consumption experience offline. In this O2O mode, the selected third-party platform is generally ready-made, influential social platforms, such as WeChat, micro-tao, mass Dianping, etc., and can borrow multiple third-party platforms at the same time, so that you can leverage the third-party platform to attract traffic, so as to achieve their own business goals. In reality, catering, beauty, entertainment and other local life services O2O enterprises to adopt this model, stick John is so.

As a chain restaurant pizza brand, Rod John has gained double-digit growth through the O2O online ordering model, with takeout volume accounting for 30%. Its O2O ecological chain is: users find offline stick John stores through online APP and third-party platforms, pay online, and then go to offline stick John stores to enjoy its services. Specifically, offline, Rod John has opened more than 4,000 chain restaurants around the world, which is the foundation of its start and survival. Online, on the one hand, Rod John made APP, opened its own online food ordering platform, on the other hand, with the help of third-party platforms to attract traffic, currently using the WeChat platform and the popular Dianping network platform.

After completing the layout of the offline line, it will be the integration of online and offline to create a closed loop O2O. Rod John's approach is to unify the order platform, user experience and supply chain.

Unify the order platform. The business flow from different channels, may come from the store channel, own online ordering platform, may also come from different third-party platform channels, if each is governed by their own, it is easy to cause information confusion, inefficiency. For this reason, the stick John will come from the offline stores, its own online ordering platform, WeChat and Dianping network and other third-party platforms of the order information flow integration to their own enterprise information system, so that its order platform to maintain the unity of the timely distribution of the corresponding stores.

Unify the user experience. Service centers or call centers receive order information from different channels, and if the external service is not unified, the user experience may be very different. Therefore, based on the unification of the order platform, BangJohn unified the service center to standardize the external service, so that the user experience is consistent. At the same time, in order to enhance the user experience, Rod John launched an electronic membership card, that is, the cell phone QR code, which is a collection of pre-deposited money, prepaid cards, recharge and other functions, the user scanned the QR code, you can use WeChat to pay, and then you can directly enjoy the same as users queuing up to order a beautiful meal.

Unifying the supply chain. Dining takeout faces the problem of integrating the supply chain, especially price information. Because for O2O food delivery, if you don't have timely information about the price and inventory of the products in the stores near your order, you may not be able to deliver the food within the promised delivery time, so the order and delivery order must be integrated. The stick John on the information chain integration, so that the entire supply chain information to be unified, so that the delivery order automatically generate the user's delivery address, product information and even delivery routes, etc., and in the delivery staff cell phone display, each link in accordance with the process implementation, will be able to takeaway in a timely manner to the hands of the user.

With the continuous development and popularization of mobile terminals, the development direction of O2O will become clearer and clearer.

What are the operating methods of Ubitus O2O service platform?

Ubitus currently offers 2 types of operation:

1) Independent operation: Merchants choose the Ubitus O2O platform and get the required services, and get the full after-sales service and technical support provided by Ubitus for free. Merchants use Ubitus as the operating medium, open up micro-malls, set up operation teams, and operate independently.

2) full hosting: merchants with no experience can choose to full hosting Ubitus, merchants can customize the corresponding operation services according to the needs of the enterprise, you can also choose to Ubitus to provide a variety of packages of operation services. The main operation contains WeChat daily maintenance, online shopping mall hosting, product promotion, customer maintenance and other modules, the specific service content according to the last signed by the merchant operation service module shall prevail.

The difference between internet product operation and channel operation

The work breakdown is just different, of course, it is the big company that puts the job in such a fine

User operation

Activity operation

Content operation

Channel operation

What are the operating platforms of o2o e-commerce model

Those takeaway platforms are the typical o2o< /p> How to identify the O2O platform?Seven elements of successful O2O operation

We can understand O2O from three angles. The first angle is that O2O brings online consumers to real stores or services, that is, to inquire, pay, and buy offline goods or services online, and then go to the line to enjoy the service, which is the first level of understanding of O2O. The second perspective is in the process of e-commerce occurs, e-commerce consists of information flow, capital flow and logistics, O2O is characterized by putting the information flow and capital flow online, and putting the logistics offline. Intuitively, those tangible products or intangible services that can not be delivered by express delivery is precisely the strong point of O2O. The third perspective is that O2O reflects the importance of end-to-end experience support in the mobile Internet era. The so-called end-to-end refers to the complete process from the consumer searching for and discovering the goods or services they need, to the transaction and purchase, to the delivery and use of the goods or services, to the final re-consumption or sharing, which constitutes the end-to-end experience. Overall, the O2O platform is an enhancement of the support for the end-to-end experience of consumers in the mobile Internet era. In this process, there are a large number and variety of business models for O2O platforms. With the rapid development of mobile Internet and the increasing number of O2O business models, it is necessary to establish a complete analytical framework for O2O platforms to identify the key elements for successful operation of O2O platforms. First, the bilateral users of O2O On one side of the O2O platform are the massive users, and on the other side are the offline resources, including the physical resources that provide services and the various types of enterprises that provide commodities.The periphery of the O2O platform also includes the auxiliary supporting forces that it needs, including the search engine, LBS, payment, social media, etc. The multi-party commercial forces constitute such a complete ecosystem. The multiple commercial forces constitute such a complete ecosystem. The basic role of the platform is to realize the docking between the scale users and the offline entity resources, and with the help of auxiliary supportive forces, make the consumers in the process of consumer experience chain become complete and interesting. Secondly, the cross-side effect of O2O From the perspective of platform architecture and mechanism, the cross-side network effect of O2O platform is very obvious, that is, the increase of users on one side of the platform will bring the increase of users on the other side, on the O2O side, if the increase of consumer users will *** the increase of merchants, which is the most typical, such as the group-buying, if the more consumers can be gathered, more merchants will join. This is the most typical example of group buying, if it can gather more consumers, more merchants will join. And if the merchant resources continue to increase, it will also provide consumers with more and more choices, which will also be conducive to the increase of consumer users. Third, the same-side effect of O2O The same-side network effect of O2O platforms varies on both sides. The so-called same-side effect is that the increase of users on one side of the platform brings the increase of users on the same side. For the merchant side, the same-side network effect is very significant, if a merchant to join the O2O platform benefits, it will directly *** other peer merchants to join. However, for the user side, it may not be so obvious, first of all, because there are many models of O2O, and quite a lot of models are directed to a certain customer segment, so the same-side network effect is not so significant. Another point can also be seen, O2O mode itself in each consumer experience, strictly speaking, is actually oriented to an individual consumer, consumer to consumer does not necessarily constitute each other's influence. Therefore, in this sense, the same-side network effect of O2O mode in the sense of users is far less obvious than that of social platforms. This also explains why the O2O model increasingly needs to superimpose community elements to continuously enhance its viscosity or enhance its same-side network effect. Fourth, the phenomenon of O2O's multiple belongings The so-called multiple belongings, that is, the stickiness of the platform for the user, whether the user is always loyal to the same platform, or can choose more than one platform in parallel, O2O platforms to bring both sides of the user's multiple belongings effect is not the same. For the user side, the phenomenon of multiple belongings is more common, whether it is classified information, reviews or group purchases, users often expect to benefit from their participation in multiple O2O platforms, and users will always keep looking for better and more cost-effective O2O platforms, so the phenomenon of multiple belongings is more obvious on the user side. On the merchant's side, the phenomenon is weaker accordingly. As for merchants, they will always follow the Matthew effect and choose the O2O platform that can bring them the most benefits. For example, if a hotel chooses Ctrip or "Hotel Specials Tonight", due to Ctrip's near-monopoly power, most of the hotels will choose to cooperate with Ctrip. In other words, in this process, due to the competitive relationship between the platforms, sometimes it will limit the merchants on this side of the multi genera behavior. Fifth, Platform Integration of O2O Next, we examine the degree of O2O platform integration, that is to say, which components an O2O platform needs to bundle and which components it does not need to bundle in order to enhance its competitiveness in the process of operation. Overall, in the four links of the customer experience chain, there are some components that O2O platforms need to integrate and incorporate, including things like UGC user-created content, social elements, LBS elements, and so on, which are increasingly obvious necessary components of O2O that need to be integrated into O2O platforms. But for some other elements, such as payment, logistics, etc., different O2O platforms will have different choices, depending on the difficulty of the enterprise for the specific elements to be included and the cost of the comprehensive consideration. Sixth, the profit model of O2O In terms of the profit model of O2O platform, simply put, O2O can be divided into media O2O platforms and channel O2O platforms, the former includes such as classified information sites, price comparison search, review sites, etc., which focuses on profitability through aggregation of traffic sales advertising. The latter, such as "Hotel Specials Tonight" and Ctrip, tend to profit from the price difference between resources and sales. In terms of the openness of O2O platforms, in the long run, with the accumulation of O2O platforms for massive user data, successful O2O platforms will become more and more the data center of users' consumption behaviors, and when the data resources have accumulated to a certain amount, we believe it will gradually open up to encourage more third-party developers to develop richer O2O applications to prosper the entire business ecosystem. In fact, this has already happened in the field of e-commerce. Seventh, O2O platform competition In terms of O2O platform competition, we can see that the O2O platform model will have a characteristic, that is, O2O all kinds of business platforms are more likely to converge, which will bring about such a competitive result, that is, on the one hand, we will compete for scarce offline resources, to maintain their own monopoly control of offline high-quality resources, and on the other hand is the control of information resources, because this often constitutes the user's control of the information resources. Because this often constitutes a unique attraction for users. As a result, the monopoly and anti-monopoly, and piracy and non-piracy, around these two types of resources will play out in the competition between platforms.

What are the phases of APP product operation

1. Exploration period

A large number of APPs are more like building a car behind closed doors before they take shape, and it remains to be verified whether a brand-new APP is the creators' self-improvement or whether it can really hit the user's pain points, when the product is in the exploration period, it is necessary to have a certain number of users, to help the product validate the product model.

2. Growth period

The product has already verified its own model, and formally launched to the market for users to choose, the imitators are also competitors will appear at this time, if the product does not have a way to quickly get the users, it will be overtaken by the competitors. So in this period, the product will be quickly iterated according to the user's needs.

3. Maturity

When the product enters the maturity period, it has accumulated a large number of users, but at this time, the market is still a lot of competitors, and if it is taken lightly, it will be easy to be captured by the market. Therefore, at this stage, the operation is the focus, around the user to refine the operation, pay attention to the user's activity, but also their own brand firmly branded in the user's heart.

4. Decline

The product market is close to saturation, and when a large number of users of the product are taken away by alternative products, the product also ushers in its decline. But it doesn't mean that the product life cycle will end there. Properly run, the product can explode again.

What are the O2O development teams and operations teams?

What is the O2O development team you are referring to?The intersection of O2O and B2C, C2C is the group buy, if it is a group buy development team that is now too easy to find, you just need to look for a website construction company in the region, or familiar with the program friends, you can make a group buy program. If you are referring to the local city services, including LBS-based mobile client development, which should be a big trend in the future. You can contact the HakSupreme development team, who specialize in this area and have been working on O2O since 2010.

Community O2O operation

There is traffic to talk about the operation, which needs to attract a large number of users and have enough user viscosity, recommended in this regard to do a good job of Fang Wei community O2O system, multiple social interaction, a full set of marketing plug-ins, a full range of features to help the community O2O platform good operation.

How does the O2O platform mall system operate?

If you are a regional platform, the general mode of operation is - promotion (soft text, advertising) - to allow merchants to move in - to collect commission.

I want to do campus O2O, what is the general mode of operation?

Inside the school is mainly to do information and life services, such as campus takeout, errands, enrollment and payment, cloud printing, etc., zero point campus application can