Hi Tea's products are characterized by inspiration, coolness, design and zen. The difference between Xi Cha and other brands is mainly different products, Xi Cha has a series of products such as Cheese Ming Tea, Seasonal Limited, Berry Mango Mango Family, Full Cup Fruit Family, Bobo Family, Tea Ice Cream, Tea Geeks Limited, Xi Cha Hot Wheat, Xi Cha Laboratory and so on.

1, the classic products are different

Hi tea's main products are cheese tea, seasonal limited, berry mango family, full cup fruit family, Bobo family, tea ice cream, tea geek limited, hi tea hot wheat, hi tea labs and other series of products.

2, store decoration style is different

Hi tea standard store decoration style style style to black and white gray simple modern style, in the continuous increase in the number of stores at the same time, has also launched LAB store, black gold store, pink theme store, daydream DP store.

3, the business model is different

Hi Tea business model is different from other brands, Hi Tea only do directly-managed stores, do not do franchise.

Expanded Information

In 2012, the first store of Xi Cha landed in Jiangmen, Guangdong Province. Talking about the reason for starting the business, Nie Yunchen said that the market was big, but no one could do it well. And unlike most founders, this team has poured most of its energy into product development from the beginning.

In June 2018, Xi Cha launched Xi Cha GO. this is a smart ordering tool developed by Xi Cha based on the WeChat small program, which abandons the traditional ONE BY ONE cashier mode, opens WeChat and allows you to make self-service reservations for ordering, and also supports takeaway services. Until now, the active users of the Xi-Tea GO small program are more than 6 million, and the repurchase rate is close to 40%.

Through the cooperation of Xi-Tea GO applet and Xi-Tea GO community stores, Xi-Tea has opened up online and offline customer acquisition channels, realizing a three-dimensional new retail network from point to line and then from line to surface.

Baidu Encyclopedia - Xi-Tea