whether you start a business alone or you join in, the market positioning is very important. Because different market environments and people with different consumption levels have great influence on the development of the catering industry. In the current market situation, the groups that currently occupy the mainstream in catering consumption belong to young people, white-collar workers and students. Although the overall consumption level of this group is not very high, from the perspective of sustainable development, this group is very stable. Franchisees such as buffet, Haidilao, hot pot, etc. have received great response after positioning themselves in this consumer market, and it is easy to change their strategic direction with the changes in the catering market. For the demand of which goods in the market, we should also have the characteristics of our own products to meet the tastes of consumers. For example, the taste will not remain unchanged, especially in China, a country with thousands of years of history and culture, where the food culture is innovative and varied. Especially now, with the accelerated pace of social development, many people are in a sub-health state, and they pay more attention to health care. For some catering brands, they also create specific catering foods for pregnant women, thus meeting the taste needs of consumers and their products can also have a certain position in the market. Moreover, some catering brands tend to be stable young people in product renewal, conveying people's concept of love, sincere care and warmth, so that people can feel his serious attitude towards public welfare food and give consumers a warm humanistic and cultural charm. In this way, it can give consumers a good impression from the bottom of their hearts, and consumers can also remember such restaurants from the bottom of their hearts. Therefore, it is really important to join these restaurants and market positioning.