Abstract: Grilled fish can be said to be everyone's favorite food. For investors who want to start a business, opening a grilled fish franchise store is a good choice. However, nowadays, grilled fish franchisees emerge one after another, and the competition is increasingly fierce. Investors need to carry out some promotional activities to attract more customers. So how to open a grilled fish shop for marketing? How to promote the grilled fish shop? Let's summarize some promotion methods of grilled fish shops for everyone. Let's take a look. 1. How can the grilled fish shop engage in activities to attract customers
1. Gift promotion of the grilled fish shop
On the opening day of the grilled fish shop, merchants can prepare some small gifts, such as umbrellas, cups or canvas shopping bags with their store names printed on them. Like this kind of thing that everyone will use every day, customers will use it when they take it home, which is actually a publicity in the process of using it.
2. Like-it-you-can-eat-grilled fish will also order some rinse dishes. The cost of these dishes is not very high, so businesses can do some giving activities from here. For example, editing the information about the grilled fish shop and sending it to a circle of friends can give customers a plate of vegetables or drinks for free, which is a win-win situation for both businesses and customers. Customers can get free dishes, and businesses can also.
3. Group buying activities of grilled fish shops
Modern people are very worried about what to eat every day, especially at parties. When they don't know what to invite everyone to eat, they will take out their mobile phones and make inquiries on some group buying platforms, so they can not only know what good restaurants are around, but also the prices are very affordable, so newly opened grilled fish shops can join these platforms and launch more affordable packages.
4. Voucher activity of grilled fish shop
For the catering industry, it is very important to keep repeat customers. The more repeat customers, the better the taste, and over time, it will form its own brand. In view of this, Xiaobian provides you with a method that you can give some appropriate vouchers according to the amount paid by customers, so that customers will give priority to this store when they eat next time.
5. Preferential package of grilled fish shop
I'm worried that many customers are hesitant when ordering, don't know how much to order, and are afraid of wasting and not eating enough. In view of this, merchants can set some more favorable packages for customers to choose, which will not only make customers feel convenient, but also give merchants the opportunity to optimize their dishes. After all, only merchants know which foods are more delicious with their dishes.
6. Price reduction promotion of grilled fish shop
When encountering vicious competition in some industries, or in the off-season of grilled fish shop, merchants can consider some price reduction for their products. As for the range of price reduction, they need to weigh it themselves, usually 21%~31%, and the price reduction range is either for some single items or for the whole.
2. How to promote the grilled fish shop
1. Publicity
With the rapid development of the Internet and the accelerated pace of life, it is no longer an era when good wine is not afraid of the deep alley. All kinds of businesses want to break their heads and squeeze their heads in propaganda, and try their best to sell their own product packaging, so as to achieve the purpose of profit.
2. Unique tableware
The hardware facilities of grilled fish franchise stores are also concerned by many people. Nowadays, many people will take photos when eating out, so if you want your products to appear in the circle of friends through the hands of consumers, the quality of the dishes is needless to say. The hardware facilities such as tableware that appear with the dishes must be ingenious and exquisite, and everyone likes to look at special things. You let him have the capital to show off, including the value produced by Jiugongge Hot Pot Franchise.
3. Color collocation and placement collocation
Good color collocation will also affect consumers' mood. Colorology, China's ingredients are rich and colorful, and often one ingredient has several colors. If it is arranged well, it looks like a rainbow. When you see the color collocation that you like or can't refute, everyone will like it inexplicably. Therefore, if you want to attract consumers, you should pay great attention to the color collocation and placement collocation of ingredients.
4. Service first
Good service is an intangible asset. The most intuitive embodiment is that the old customers feel the warm, meticulous and thoughtful service in the grilled fish franchise store, thus recognizing your products and even achieving the effect of word of mouth, which further drives the growth of sales in the store.
if you want to run your own grilled fish shop well, you should know how to market it, and that is, you should do a good job in food taste, service, dining environment, discounts and so on. On the surface, you are doing marketing, which is actually an improvement in all aspects of the design shop.