POI is the abbreviation of "Point of Information", which can be translated as "information point" in Chinese. In GIS, a POI can be a house, a shop, a mailbox, a bus stop, etc.

the answer is provided by Tianjin ousichuang technology co., ltd. for reference only!

first, should I add POI to the video?

It depends on two situations. First, this work has certain local attributes, such as dialect, region, landmark building, title description, etc. Then, adding positioning will increase the weight of recommendation.

second, what are the benefits of adding POI?

helps to expose. POI is the normal information of video, and it is a distribution portal in Tik Tok. POI details page is a content aggregation page similar to attention page, and any video with this POI becomes your potential drainage channel. Enrich video information. For food video fans, POI can let them know the location of the store and enrich your video content.

third, what are the benefits of guiding users to click the POI icon?

For the food shop video, users can click on your video to know the location information, which shows that users are interested in this store through your video, and your video content is highly attractive to users, which will make your content more likely to become a video with more traffic.

fourth, how to guide users to click on the POI icon?

there are many ways to guide users to click on the POI icon, which can be divided into the following three paths: a. in-house video broadcast guidance: do you want to know where this store is? Just click the icon in the lower left corner; B. Video copy guide: Go to this store today and click the icon to meet me! C. comment-guided click: reply to the user who asks where the store is, and tell him to click the icon above the comment!

fifth, will clicking the POI icon be judged as an advertisement?

no! Because the store is a reasonable content occurrence scene for the food shop video, it is reasonable information to inform the user of the address. However, it is not allowed to expose the store name and activities for a long time.