Planning scheme of making friends on Tanabata 1 1. Target strategy
1. The overall goal is to achieve the success of the Tanabata Valentine's Day activity in Sanmen, attract more customers for the flower shop, win more people's support and love, and finally maximize the benefits.
2. During the specific target activities, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.
Second, the purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Third, the object of the activity
Fourth, the theme of the event
Verb (abbreviation of verb) activity mode
We can find companies that provide us with bouquets, decorations and flower care products for this event and strive for their sponsorship.
2. Promotion methods
1, flower booking activity
2. Valentine's Day Theme Flower Exhibition on Tanabata
3, Tanabata Valentine's Day bouquet promotion activities
4, Tanabata Valentine's Day special activities.
5. Short articles related to flower arrangement
Time and place of intransitive verbs' activities
Activity time This activity lasts for three days, which are February 12, February 13 and February 14. Venue: this time, our cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.
Seven, the way of advertising
1, large exhibition board
2. Flyer
3. Logo design, flower shop decoration and layout
4. Website promotion
Eight, the preparation of personnel arrangement
Before the event, 30 temporary workers (female 19, male 1 1) will be recruited to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to lose their position and send flowers late. We need 8 delivery personnel. There are 2 delivery personnel and 6 male temporary workers in our store. It takes two people to answer the phone and order food online. Our store has 1 customer service staff, 1 female temporary workers. 5 bouquet decorators: 2 original bouquet decorators and 3 temporary workers; There are 2 propagandists at the door, 5 street propagandists, 6 temporary workers, 2 women and 5 men. The woman publicizes at the door, and the man makes an excuse to go to the neighborhood committee for publicity. Arrange 14 people to sell scattered flowers in nearby universities, cinemas, large entertainment places, squares, gardens and other places where lovers will go together on Valentine's Day. Our store used to have 1 salespeople, and 13 were female temporary workers. Sales staff will give these 13 temporary workers some training. In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.
Nine, material preparation
Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.
X. During the medium-term business activities, consumers can get new and old customers when they spend all their money in 99 yuan. If customers have any questions about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.
XI。 After surgery
1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.
2. Continue to cooperate with the media for publicity, use the principle of strike while the iron is hot, further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.
Tanabata Friendship and Dating Activities Planning Scheme 2 Host: Bar.
Co-organizer: Shanghai Chuangu Culture Communication Co., Ltd.
This Tanabata, Tanabata time male and female guests * * * with the appointment; When you meet love, fate begins here. ...
Origin: Nowadays, more and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.
I. Purpose of the event
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry markets.
② Increase the average daily turnover.
Second, the theme of the event
Tanabata, in love.
20xx China Valentine's Day-Tanabata.
1 Registered member, evening time.
2. Moonlight Dating Alliance.
3. Special guest performer.
4. Other applicants.
Three. Mode and cost of activities
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages.
2. Publish event information, contents and methods to the guests who recently visited the company through print advertisements, dj stations and led display screens.
Four. Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it.
(2) According to the drawings, the Marketing Department shall make and install advertising racks before xx.
(3), the hall department, private room department with people to cooperate with the artist to do a good job in xx cloth field.
(4) The Finance Department arranges the distribution of lottery tickets and prizes and the purchase of activity cards.
⑤. The DJ station in the hall and the program department arranged the adjustment of music routes and programs during the activity, as well as the program list of the general manager of xx Daily.
⑥. The marketing department will contact the advertising space before xx to arrange rooms and meals.
⑦ The planning department will launch activity advertisements (including outdoor and computer) and design various cards before xx.
⑧ All departments in our store made overall arrangements, and the rehearsal activity flow was unified on xx.
Tanabata Friendship Dating Activity Planning Scheme 3 I. Theme of the activity
"Tanabata seeks love in aestheticism"
Second, the enterprise background
It is understood that this silk screen flower industry has just entered the Lishui market, and there is huge room for development as long as it is done well. Silk screen flower has just entered Lishui for a few short years, but it is deeply loved by surrounding consumers. Silk mesh flower has a certain foundation in the market and is currently in the growth stage. At the same time, potted flowers and brooches have great commercial development potential in home accessories stores, photo studios, wedding companies, large conferences, enterprises and institutions.
The silk screen flowers in Mei Wei's shop are exquisite in shape and exquisite in skill, attracting a wide range of consumers to visit and study. Shopkeepers will enthusiastically teach the production process of silk screen flowers, and I believe this kind of communication will attract more consumers to visit.
In view of the demand at this stage, we will increase publicity in advertising, hoping to make consumers love this product more and boost market share. And we will seriously accept the feedback and valuable opinions from consumers, constantly adjust our own shortcomings, and deepen the image promotion of this silk screen flower, so as to establish a long-term and stable position in the target market.
Third, the background of the incident
The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love?
Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.
Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will inherit the love classics of the Millennium with our actions and have a romantic night.
Fourth, product introduction
The art of flowers makes the world more colorful, and the art of flowers makes life more colorful, warmer and sweeter. Floriculture will knock on the door of your long-forgotten heart at any time. In view of silk printing in Mei Wei shopping malls, we analyzed its characteristics and advantages:
1, colorful, fresh, dignified and elegant, long retention time, blooming in all seasons;
2. The price of silk screen flowers in Mei Wei store is much lower than that of flowers and artificial flowers in other stores;
3. There are many categories in the store, and there will be no shortage because of the alternation of seasons;
4, people who are allergic to pollen and love flowers can enjoy it with peace of mind;
5. Handicraft lovers get a favorite gift and wonderful enjoyment while relaxing and entertaining;
6. Sending friends and relatives is a rare personalized gift, which fills me with a sense of accomplishment in making products; Moreover, the silk screen flower breaks through the limitation of making silk flowers by machine and abandons the strong chemical taste of making crystal flowers. Its materials are also healthy, green and environmentally friendly, so the flowers made are naturally exquisite, elegant and noble. It is precisely because of the incomparable advantages of these other flowers that silk screen flowers have become the best choice for modern people to live a healthy life and an excellent way to enhance their spiritual realm.
Verb (short for verb) The purpose of the activity.
1. Aestheticism provides an understanding platform for unmarried single men and women.
2. Aestheticism makes married men and women relive the sweetness of love.
3. Effectively use activities to enhance the brand awareness of Mei Wei Silk Printing.
Activity time of intransitive verbs: Qixi night, that is, the evening of August 6th, 20xx (19:30~22:30).
Seven. Venue: 492 Zhongshan Street
Eight. Target audience: all men and women
Nine. The publicity time of the event lasts for one week (August 1 to August 6).
X. Preparations for the event
1. Looking for two party hosts.
2. Commodity procurement
Silk mesh flowers, balloons (heart-shaped, round; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)
3. Prepare the required equipment
Scissors, microphone, stereo,
4. Collect romantic love songs (lettering)
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.
6. Leaflets and posters
XI。 Venue layout
1. Make full use of the venue of Mei Wei Store, and the venue should be romantic and warm.
2. The color of the audience is mainly purple and pink.
3. If space permits, use balloons to form a circular arch at the entrance of the activity.
4. Decorate every corner of the venue with a purple and a pink screen flower as a group.
5. Every desktop needs a candle.
6. According to the site environment, put a certain number of screen flowers (mainly roses).
Twelve. activity
1. Staff should distribute number plates to participants and guide them to sit down.
2. The host made an opening speech for this activity.
3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.
Step 4 start playing games
A. "Love Behind"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people carry intact balloons back to back, from the starting point to the end point.
(3) Time limit 1 min, the one with the most balloons wins.
(4) Eight groups participate in the game, two groups at a time.
B. The Call of Love
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.
(3) When the time limit is 5 minutes, the one who guesses the most is victory.
(4)5 ~ 6 groups participate in the game, one group at a time.
C.“* * * * creates love "
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people * * * cooperate to make silk mesh flowers.
(3) The time limit is 20 minutes, and the shortest time and exquisite production win.
(4) Participate in the game *** 12 groups, with 4 groups at the same time each time.
(5) Tell your love: Through various activities, we have got to know each other. If you have the right person, tell your love here.
Planning scheme of tanabata friendship and dating activities 4. The theme of the activity: "Time is silent, true love lasts forever" and "Spend Tanabata with poetry and painting"
Two. Activity time: Sunday, August X, 20xx 19: 30-22: 00.
Three. Venue: XXX Bar
Fourth, the form of activities: activities that men and women can play together.
Verb (abbreviation of verb) activity scale:
Six, Tanabata planning activities flow plan:
(1) "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
Self-introduction is limited to 2 minutes per person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose, the female guests agree, and the first speed dating is successful.
If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful.
If both men and women agree, the first round of speed dating will be successful. In the remaining second round of speed dating games, only one man and one woman can cooperate to get a big gift, and only one man and one woman can play and cooperate.
Men and women can't live without each other after a group. If they leave, they will be abandoned. Without gifts, they can't play the next round of games.
(2) "Handsome guys and beautiful women fight"
Everyone is divided into two groups: Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each game tour, and finally formed three teams to get gifts, ranking first, second and third.
Leju scene-Duiduihui
1, Cowherd and Weaver Girl
Choose 2 pairs of men and women in each group to complete the game. )
Activity planning
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
There are 2 couples in each group. A woman is sitting on a stool, and a man is standing on the wall with roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift; Those who fail are eliminated.
3. Love song duet
The host said a word, such as "love", and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
Tanabata friendship and dating activities planning scheme 5. Activity background
In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as China Valentine's Day, and some people call it "Begging for Clevership Festival". According to legend, this night every year is the time when the Weaver Girl and the Cowherd meet at the Magpie Bridge. Legend has it that when you look up, you can see the Milky Way meeting of Niulang's niece, or you can eavesdrop on their love story when they meet in the sky under the melon and fruit shelf. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. Valentine's Day on Qixi is a love classic handed down from China for thousands of years, and it is the best example of faithful and beautiful love. With the invasion of western culture, it is gradually forgotten by people. However, in the ever-changing new international environment, there is an upsurge of learning China culture, and many foreigners begin to celebrate traditional festivals in China. Tanabata Valentine's Day has gradually come into people's sight. On the occasion of this romantic festival, our hotel specially held a Valentine's Day romantic activity on Tanabata. First, in order to better publicize China's traditional culture and enhance young people's understanding of China's traditional culture; Secondly, it provides a platform for singles who often work but lack social activities to make friends. Third, take Valentine's Day on Qixi as an opportunity to close the relationship between the hotel and new and old customers, establish the reputation of the hotel, enhance the customer's recognition of the hotel and accumulate customers.
Second, the preparations for the event
The preparatory work in the early stage of the activity is the primary link for the smooth development of the whole activity. The quality of preparatory work in the early stage of activities is directly related to the smooth progress of activities. Solid preparation is the basic guarantee of sensational success.
(1) Determine the theme and scope of the activity.
1. Activity theme: Finding Fate on Tanabata-Fate makes me love you.
2. Target audience: high-paid class and senior white-collar workers who are still single, and then further promoted to the social middle class. (single people aged 20-40).
3. Activity time:
4. Venue: Beijing Hotel
5. Registered projects
(1) The deadline for registration is 24: 00 on August 5th.
(2) Registration method: You can register in the hotel lobby or in the hotel official website. Bring valid documents when signing up.
(Note: 20-40 years old single).
(2) Activities and publicity work
1. On the electronic display screen of the hotel, the promotional subtitles of "Destiny loves you" are constantly playing.
2. On August 1-6, posters for pre-conference activities will be distributed in office buildings and shopping malls in the city center.
On August 5th, Tanabata, a huge poster was publicized.
4.8. 1-7: coupons will be distributed during the event.
5. In the early stage of the event, cooperate with newspapers and periodicals on major websites to publicize the news of the event.
(3) Activity site layout
1. Layout around the restaurant
(1) Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant.
At the entrance of the hotel, we creatively designed the entrance of the large-scale Qixi Queqiao Bridge, which added the humanistic customs and festival uniqueness of the hotel through the cultural customs of the traditional Qixi Xiangqiao Festival. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
(2) Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of Chinese Valentine's Day Queqiao, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of hotel word-of-mouth publicity.
(3) Antique publicity column → Point out the theme of the activity.
Abandoning the traditional Chinese column, according to the marketing theme of Tanabata, we creatively designed antique publicity columns and pasted the slogan "Destiny loves you" to promote activities and create an atmosphere.
2. The hall environment atmosphere layout
(1) Qixi Lantern Festival
Chinese lanterns are arranged in the lobby and main aisle of the hotel, which adds to the humanistic style of the lobby.
(2) Modeling and publicity banner layout
According to the marketing theme of Chinese Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Shape and layout of photo receiving desk
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4) Stage modeling and layout in different areas
According to the actual site of the hotel, the zoning planning and design, stage creative modeling design and layout are carried out.
(5) Light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
3. Stair layout
Walking on the stairs, whether from top to bottom or from bottom to top, often gives people a very strange feeling. The distinctive arrangement on both sides can easily give people a sense of integration. It is a happy road, with warm light purple and slightly curved stairs, and small flowers beside it.
(4) the production of characteristic products
1. A gift from Sunshine Cafe.
Take your lover into Sunshine Cafe, where you can taste "romantic room" and "lover's kiss" Valentine's Day cocktails. 88 yuan+15% per cup makes this special night charming. The 268 yuan+15% package includes two glasses of rose sparkling wine, a bottle of 375 ml hardcover French Saint Pierre Castle red wine, exquisite gifts, boxed roses, French snacks, popular and heart-shaped strawberry cakes, and classical romantic music played by live bands. You can also taste a specially selected buffet dinner at 698 yuan/pair, including two scallops, two specially prepared cocktails for Valentine's Day, a rose and a heart-shaped chocolate box.
First floor, Building A, Beijing Hotel
2. The Japanese restaurant for five will provide you with a Valentine's Day package, so that you can feel the delicious food jumping on the tip of your tongue, especially the flame dessert specially designed by the chef. 1688 yuan/pair.
1/F, Building E, Beijing Hotel
3. Recreational facilities (spa) start a romantic trip on Valentine's Day in spring.
Make an appointment for a 90-minute aromatherapy massage course+oxygen newborn facial care, and give away a hot spring bath course and alcoholic champagne. The price is subject to 15% service charge.
2/F, Building E, Beijing Hotel
4. Housing facilities: 999 yuan+15%/ The set meal is unique: seven special festivals dinner, including two glasses of wine, flowers, photos, chocolates, band performances, etc. The 65,438+0,999 yuan/room is designed for couples: special in-room meals, champagne sparkling wine, deluxe suite (including breakfast for two), free use of hotel fitness facilities, chocolate gift boxes and roses. The check-out time was postponed until 3 pm the next day.
If you want to hold a creative and romantic confession or proposal on this day, the hotel also has a professional team to advise you! In addition, the hotel will also provide a variety of customized services: band performance, violin music on demand, flower reservation, limousine transfer service, spa tour for two (399 yuan/person) and so on. This will make feelings spread infinitely at this moment.