Yongfu Town is located in the southeast of Fujian, at the junction of Silla, Nanjing and Hua 'an counties, with an altitude of more than 711 meters. Most of the territory is dominated by mountain basins, surrounded by towering mountains. The town covers a total land area of 535.5 square kilometers, and has a neighborhood committee and 27 administrative villages with a total population of 46,111. The climate is mild and humid, which belongs to subtropical monsoon climate. The average annual temperature is 17.4℃, the average annual sunshine hours are 1741.7 hours, the average annual rainfall is 1839.4mm, and the frost-free period is 262 days. There is plenty of sunshine and rainfall, and the boundaries between dry and wet seasons are clear. The three-dimensional climate in the mountains is obvious, and the vertical climate difference is obvious. It is known as "Alishan in Fujian", which is very suitable for the growth and reproduction of flowers, fruits, seedlings, vegetables and tea. Flowers and vegetables are traditional advantageous industries in Yongfu Town. In the new century, Yongfu has seized new opportunities, and the settlement of Taiwan Province Farmers Pioneer Park has made its economy take off rapidly. Yongfu Town has a long history, profound culture and unique folk customs. According to county records, it was already a big town in the Northern Song Dynasty. In the Southern Song Dynasty, Yongfu people began to cultivate all kinds of flowers, and the flowers they produced were listed as imperial tributes, which made them famous in the south of the Yangtze River. In the eighth year of Jiaqing in the Qing Dynasty (1814), Li Zouchun of Yongfu Town was named as the "champion of orchids". At the beginning of the founding of New China, Commander-in-Chief Zhu De once sent people to Yongfu to introduce Suxin Orchid. In the early 1981s, Yongfu's camellia, orchids and other flowers were famous at home and abroad, and sold well in South Korea, Japan, Taiwan Province and other Southeast Asian countries and regions. Nowadays, rich seeds, Jinzilan, etc. are also well-known in major markets. In the Spring Festival of 1984, Lu Dingyi, Vice Chairman of Chinese People's Political Consultative Conference, happily wrote the inscription "Yongfu Flower Town" for Yongfu, hence the name. Since the reform and opening up, with the resolution of the Third Plenary Session of the Seventeenth Central Committee of the Communist Party of China to allow rural land to be transferred in various forms, it has provided policy guarantee for flower farmers to intensively use land and expand planting scale. With the development of flower production, scientific research and sales, a flower research institute, various flower production companies and flower consortia have been established, and large flower growers and marketing professionals have emerged, and flower production has gradually become professional and commercialized. In September, 1999, the Flower Festival was successfully held, which set off a new wave of flower development. Flower production expanded from Yongfu Town to the whole city, and at the same time attracted a number of foreign and domestic merchants to invest and set up flower industry here. With its unique geographical advantages, xishan village has won the title of "The First Village of Rhododendron in China". At present, Yongfu Town's full-time or part-time flower marketing army is active inside and outside the Great Wall, north and south of the Yangtze River, Huangpu Beach and the Pearl River. Beijing, Shanghai, Tianjin, Guangzhou, Chengdu and other cities have established bases and marketing outlets, among which rhododendrons account for more than 71% of the national rhododendron market, and Beijing's sales volume has reached this percentage, and it has been placed in the Great Hall of the People and the CCTV Spring Festival Gala. Walking in Shilihua Street, the flowers are fragrant and birds are singing, which is refreshing. The development and expansion of Yongfu flowers Since the 1981s, local farmers have made full use of their local geographical and climatic advantages according to local conditions, organized cultivation experiments, successfully introduced and demonstrated Belgian rhododendron, and the flower industry, mainly Belgian rhododendron, has developed rapidly. In 2112, 7133 mu of flowers were planted, an increase of nearly 59 times compared with 121 mu in 1982. In 2113, Yongfu used mountainous areas to develop and plant nearly 1,111 mu of flowers. At the same time, Yongfu flower farmers went out of Yongfu to Zhangping city and Guangzhou, Chengdu, Chongqing and other places to open up new flower production bases, planting more than 1,311 mu in other towns and villages in the city and 3,228 mu outside Zhangping. Yongfu people who are doing business in various places have recently discovered that all the conditions in Guiyang, Guizhou are in line with planting flowers, and the climate, transportation and market are superior, and they are scrambling to develop there. Yongfu flower farmers have mastered the technology of azalea flowering regulation and greenhouse management by hiring senior experts, jointly tackling key problems with universities and research institutes inside and outside the province, and repeatedly experimenting. The scale of planting has changed from household planting to specialization and intensification. In addition to actively adopting soilless culture technology widely used abroad, it also focuses on the study of flower chemical promotion and control technology and biological pesticide application technology. At present, tissue culture, drip irrigation, sprinkler irrigation and other management technologies have been introduced, and the scientific and technological level of flowers has been continuously improved. Yongfu flowers have gone through the process of starting, developing, declining and re-developing. If the structure is adjusted in time according to the changes in market demand, the variety structure must be reasonable. It is the main way to build the competitiveness of flower industry with market innovation strategy. Strengthening strength as soon as possible, based on a high starting point and enhancing competitive advantage have become the business philosophy of developing flower industry in Zhangping. Flower varieties are mainly ornamental flowers and foliage flowers, mainly including rhododendron, orchid, camellia, Cycas and green seedlings. In recent years, few new flower varieties such as Jinhu and others have been introduced. According to the survey, rhododendrons account for more than 91% of the existing flower area. In recent years, rhododendrons are still the main flower area, while foliage plants, fresh cut flowers, green seedlings and other flower varieties account for a low proportion, and the whole flower structure is relatively simple. The majority of flower farmers deeply realize that market innovation is the key factor affecting and determining industrial development and the source of power. To this end, some plants such as camellia and Daphne odora are adjusted; For some varieties that are not available, introduce them in time, such as Rhododendron occidentalis, Rhododendron alpina, Rhododendron microphylla, Rhododendron tiglium, Fugui seed, Hylaenopsis grandiflora, American camellia and fresh cut flowers, red ball, Anthurium andraeanum, tulip, carnation, etc. It also collects, domesticates and develops wild flowers, and establishes a resource gene bank to reserve provenances for developing new varieties. At present, the town has more than 111 types and more than 1211 varieties of various flower resources. Guided by conventional varieties with good market outlook, taking the road of intensive industrial development, and making great efforts in strengthening the environment, technological innovation and updating marketing methods, the development of flower industry in the city has achieved remarkable results. Yongfu Town vigorously expanded the cooperation between mountains and seas, increased investment attraction, encouraged coastal educated youth to return to their second hometown to invest and attract foreign investment, and established Baosheng flowers in Macao, with diversified investment patterns. Five flower enterprises, such as the North Shore Seedling Farm in Taiwan Province, the Dawan Gui Huayuan in the Philippines and the Kande Flower Farm in Anhai, have used foreign capital of RMB 11.5 million to multiply the area of planting flowers. The flower industry has become a new investment hotspot for businessmen from Hong Kong, Macao, Taiwan and the mainland. At present, Yongfu owns more than 111 kinds of rare rhododendrons, such as Tiehong, Shuangxi, Huangguan, Er Qiao, Meihong and Rhododendron Alpine, accounting for about 1.7% of domestic rhododendrons, and has established a gene bank of rhododendron resources in Zhangping, forming a national production pattern of "two townships and one city" with Chaiqiao Township in Ningbo and Dandong City in Liaoning. Up to now, Yongfu Rhododendron has grown to about 6111 mu, and its products have been sold to 31 provinces and cities in China and entered Hong Kong, Russia, Southeast Asia and other countries and regions. In 2113, Yongfu Rhododendron was awarded as a famous brand product in Fujian Province, and won the gold medal in the 4th Rhododendron Expo in China, Wuxi in April 2113. The market share has gradually increased. According to the survey of relevant flower associations, the market share of Yongfu Rhododendron in the national Rhododendron market has reached more than 71%. Innovation runs through the whole process of flower industry development: first, develop new varieties. Yongfu Flower not only strengthens the production management of traditional products, improves the quality and added value of products, but also actively develops and introduces new varieties to meet the different needs of the flower market. Yongfu flowers have experienced the development process of many kinds of flowers, such as camellia, orchid, Daphne, Cycas and Rhododendron. At present, Yongfu has developed more than 21 varieties of rhododendron, and made some breakthroughs in flower modeling, such as developing and planting pagoda rhododendron, which is ready to be exhibited at the 2118 Beijing Olympic Games. The second is the advantage of innovative technology. Leading enterprises, such as Yongfu Flower Research Institute, have taken the lead in domestication, propagation and cultivation of new varieties. At present, they have broken through the key bottleneck, successfully mastered the flowering regulation and soilless cultivation technology of rhododendron, and mastered the cultivation technology of tiger tongue red, a new leaf-viewing and fruit-viewing plant, and realized mass production. At present, research on temperature and humidity control technology, tissue culture, automatic sprinkler irrigation and other technologies is also carried out. Third, innovative marketing model. Establish a professional marketing team. Since the 1991s, Yongfu flower farmers have ended the history of both flower planting and flower marketing, formed a new division of labor, and differentiated a group of more than 1,111 marketers with rich experience in flower cultivation. Undoubtedly, these florists from flower farmers have provided strong technical support for the pre-sale and after-sales service of Yongfu flowers, greatly enhanced the consumer confidence of our customers, and built the base into the sales place. In order to meet the needs of domestic and international market competition, Yongfu flower farmers have established 61 flower bases in more than 21 large and medium-sized cities such as Beijing, Shanghai, Guangzhou and Chengdu, opening up flower sales windows and forming an integrated system of production, supply and marketing. "One flower attracts ten thousand bloom", and the development of Yongfu flower industry has promoted the vigorous development of rural economy. First, it has promoted the optimization and adjustment of agricultural industrial structure. The proportion of grain and economy was adjusted from 58.6: 41.4 in 1994 to 39.3: 61.7 in 2112, and the proportion of flower area in crop planting area increased from 2.4% in 1994 to 8% in 2112. The second is to become the main channel to increase farmers' income. According to the survey data of rural households in the city, in 2112, the per capita flower sales income was 7121 yuan, accounting for 93.2% of the total household income; The per capita net income of farmers increased from 1,221 yuan in 1994 to 3,765 yuan in 2112, with an average annual increase of 1.5%. Private owners have nearly 111 cars and more than 211 computers, and Yongfu flower farmers have benefited from the development of flower industry; The third is the employment space of rural surplus labor force. The number of flower growers increased from 872 in 1985 to 3,781 in 2112, and the number of employees increased from 811 to 2,511, and more than 2,111 foreign workers and more than 1,111 full-time marketers were employed, showing a large number of rural labor forces transferred within the planting industry, forming a large number of "workers" in the agricultural industry. The fourth is the expansion of industrial radiation. Flower production has promoted the development of trade, transportation, bamboo and wood, catering and other related industries. Yongfu Town has more than 31 shops selling chemical fertilizers, pesticides, flowerpots, coconuts and other flower production materials, with an annual operating income of more than 11.6 million yuan; More than 1,511 trips a year operate flowers, and the transportation income reaches 5.6 million yuan; The annual output value of bamboo and wood processing (for flower production) is 8 million yuan. Expansion drives the rural economy to flourish. The New Starting Point of Our City's Economy In 1996, after more than one year's investigation, Xie Dongqing from Nantou County, Taiwan Province, found that Yongfu was surrounded by high mountains, with the altitude ranging from 811 meters to 1,211 meters, and the geographical, climatic and soil conditions were similar to those of Alishan Mountain in Taiwan Province, so he took the lead in investing in the establishment of Taipin Tea Industry (Taiwan Alpine Tea) Co., Ltd., which opened up a thousand acres of tea fields and made high-quality alpine tea. Thanks to the success of Xie Dongqing, tea farmers in Taiwan Province have come in droves. Up to now, the planting area of Taiwanese alpine tea in Yongfu, mainly Taiwan Province Soft Branch Oolong, has exceeded 41,111 mu, and more than 31,111 mu has been put into production. In addition, driven by Taiwan Province tea farmers, Yongfu farmers who have no history of growing tea also planted 15,111 mu of Tieguanyin. In February 2118, Zhangping Taiwan Province Farmers Pioneer Park was upgraded to a national-level Taiwan Province Farmers Pioneer Park. The park aims to implement five bases: cross-strait people's exchange and cooperation, alpine tea and flower industry, new rural construction demonstration, rural tourism and leisure, and ecological agriculture, and has achieved remarkable results. The area of Taiwan Province's refined tea garden is more than half of that of Yongfu. Taiwan Province's advanced planting technology, advanced tea processing equipment and first-class tea-growing and tea-making talents have been introduced. The Oolong tea planting base and processing base have been determined by the Ministry of Agriculture as the national green food raw material base and agricultural product processing demonstration base respectively. Taiwanese businessman Li Zhihong's Hongding Company owns 1,611 mu of tea garden, and its processing plant covers an area of more than 8,111 square meters. It has introduced the first-class tea maker in Lugu Township, Nantou, the most advanced constant temperature and humidity withering room in Taiwan Province and other technical equipment, and also implemented ecological tea garden technologies such as "soybean milk" for tea trees together with other Taiwanese businessmen. Li Ruihe, president of Tianfu Group, a famous "tea king" on both sides of the Taiwan Strait with thousands of direct stores, believes that Yongfu Alpine Tea and Taiwan Alpine Tea "have their own advantages", and Yongfu even "slightly won" this year. Up to now, Zhangping Taiwan Province Farmers Pioneer Park has created 1 provincial famous trademark, 1 provincial famous brand product, 1 famous trademark in Longyan City and 15 large-scale enterprises, and won 9 national gold medals and more than 31 high-quality awards. Nine Taiwan-funded enterprises in the Pioneer Park have obtained QS certificates of food enterprises, two enterprises have obtained green labels, "Yongfu Rhododendron" has won the title of famous brand in Fujian Province, and "Taipin" brand Yongfu Alpine Tea has won the title of famous brand in Fujian Province. Alpine tea brands such as Li Zhihong's "Hongding" and Xie Dongqing's "Taipin" have all passed the quality and safety inspection of products in the European Union and Japan, and won numerous awards in various tea exhibitions and tea king competitions on both sides of the strait. Since 2118, zhangping city has made great efforts to build the brand of "Alishan in the Mainland" and achieved good results. The mainstream media on both sides of the strait reported Zhangping Taiwan Province Farmers Pioneer Park in various forms, such as news, special topics and people, which greatly improved the popularity of "Alishan in the Mainland". The space for cross-strait exchanges and cooperation continues to expand. Yongfu Town and Lugu Township, Nantou County, Taiwan Province paired up and signed a memorandum of agricultural cooperation; Zhangping city Tea Association has signed long-term cooperation agreements with Taiwan Tea Association and Lugu Township Farmers Association in Nantou County, Taiwan Province. Cross-strait vocational skills training bases have been established, and the space for cross-strait exchanges and cooperation has been continuously expanded. We have also established long-term exchange and cooperation agreements with Taiwan Province Tea Industry Association, Taiwan Province Tea Export Industry Association, Taiwan Province Agricultural Storage Development Foundation, Taiwan Province Guangcai (Career) Promotion Association and other organizations. Flowers and vegetables are traditional advantageous industries in Yongfu Town. In recent years, the scale has been expanding, with 16,511 mu of famous flowers and 42,111 mu of out-of-season vegetables developed, and the market competitiveness has been enhanced. The area of short and low-temperature fruits, mainly Japanese sweet persimmons, invested by Taiwanese businessmen is 1.6 million mu, which has a certain advantage of backwardness. As a result, the advantages of tea, flowers and vegetables are prominent. The new opportunity introduces the experience of developing sightseeing and leisure agriculture in Taiwan Province, and the pattern of one production belt and three production has basically taken shape. Taiwan Province has rich experience in developing sightseeing and leisure agriculture, and many Taiwanese businessmen have planned to develop sightseeing and leisure agriculture in Yongfu since the beginning of their investment. In recent years, with the increasing attention of governments at all levels to Zhangping Taiwan Province Farmers Pioneer Park, the infrastructure conditions such as the main traffic roads leading from Yongfu to Xiamen and other coastal and surrounding cities have been greatly improved, and the development of sightseeing and leisure tourism has been put on the important agenda. At present, Yongfu has started the construction of Shanglin Resort and the outdoor activity center for Taiwanese businessmen in Shanglin Reservoir, which integrates leisure, vacation, sightseeing and tourism. It has completed the construction of the first batch of seven sightseeing agricultural tourist attractions, including Jinxing Horticulture, Yongfu Flower Research Institute, Hongding Observation Tea Factory, Taipin Sightseeing Tea Garden, Xiangyuan Sightseeing Orchard, Jiufufeng Organic Tea Garden and Shangshun Farm, and developed a number of historical and cultural attractions, such as Xishan Farmhouse, Yongfu Folk Museum, Millennium Watercress and Mazu Tempel. In April this year, the Pioneer Park was officially named as a provincial-level "industrial and agricultural tourism demonstration point" by the Provincial Tourism Bureau. Mayor Zhan Chongren said that this year it will strive to become a national eco-agricultural tourism demonstration site.