The three variables in the consumer market are demand, supply and efficiency. The promotion of each variable has a great impact on the consumer market. If the three variables are promoted at the same time, the result is even more than expected.

consumer market = demand * supply * efficiency

is our catering consumer market also closely related to these variables?

first of all, look at the supply. Now the catering-related industrial chain is too perfect, only unexpected, not impossible! Robot food delivery, cold chain and hot chain logistics, product standardization, retail snacks of products, etc., as long as consumers want, there are restaurants that can make it.

looking at efficiency, I used to go into a restaurant and wait for the waiter to come and order, then wait for the chef to prepare the materials, stir-fry the dishes, and then the waiter will bring them to you and eat them for at least an hour, so I used to go out for dinner or celebrate something before I went out. And now? As soon as I entered the restaurant, I sat down and scanned my mobile phone to order food. It was done in 1 minutes. The chef used the ingredients from the central kitchen and processed them simply according to the process. The meal was delivered to you in 5 minutes, and it took me 15 minutes to eat a meal. Now eating out has become the norm, and I have to go home to cook when I have something to celebrate.

The last and most important thing is the demand of consumers. What is the real demand of consumers? Different people have different consumption needs, but generally speaking, there are three directions: one is to solve the problem of food and clothing, the other is to improve the quality of life, and the other is to create social scenes. Some restaurants just don't know their own positioning. It is obvious that the people they serve are to solve the problem of food and clothing. However, they think that others want to improve their quality of life and keep trying to make high-end products. Of course, consumers don't buy it. In the end, restaurants can only close their stores without business.