on October 26th, # man said that the cost of ordering seafood, onion and ginger in the restaurant accounted for 61% of the vegetable price # on the hot search. What happened?
According to the news of Houlang video of Shaanxi Radio and Television News in Weibo on October 26, recently, Mr. Li from Yinchuan, Ningxia reported that he had a dinner with friends on the third night of New Year's Eve, ordered a razor clam of 117 yuan, and charged three onion and ginger at a unit price of 12 yuan for 36 yuan, which accounted for 31% of the vegetable price; Another clam, 66 yuan, is charged 3.3 portions of onion and ginger, accounting for 39.6 yuan, accounting for 61% of the vegetable price.
after the inquiry, the front desk of the restaurant said that it was really necessary to charge the fee, which was the first time for him and he felt a little unacceptable.
Video screenshot Image source: Houlang Video
According to the Rule of Law Daily, the reporter recently visited more than 21 restaurants in Beijing, Shanxi, Hunan and other places and found that this year's dinner reservations are much more popular than the previous two years. The private rooms for both mass catering and high-end catering are basically fully booked, and some restaurants even have a table in the lobby. However, there are still many problems behind the hot booking of New Year's Eve dinner, such as limited consumption, limited minimum consumption, and non-refundable deposit, which makes many consumers feel helpless.
The reporter visited several restaurants in Beijing, Yuncheng, Shanxi and Shaoyang, Hunan. Most of them said that their private rooms only provided fixed seats, and they did not accept ordering and adding vegetables. The package price ranged from 498 yuan to 5998 yuan.
A staff member of a hotel in Yuncheng, Shanxi told the reporter: "During the Chinese New Year, there is a large flow of people, and restaurants cook in batches, so customers can only choose from specific set dishes."
On New Year's Eve, a seafood restaurant in the Asian Games Village in Beijing launched a happy family meal for 6 people of 2,888 yuan, a meal for 8 people with annual surplus of 3,998 yuan, and a meal for 11 people with happiness of 5,998 yuan, all of which stipulated that it was forbidden to eat in the hall and only supported self-promotion. Mr. Liu, who lives nearby, told the reporter that he and his family had originally planned to buy a set meal for six people in the hotel. As a result, after reading the dishes, they found that there was a lot of "moisture".
"We used to go to this store for dinner. As soon as we saw its marked weight, it was far from the more than 1,111 yuan per set meal. The dishes in this six-person package, according to the level we usually eat, may be at most 2111 yuan, but now it has become 2888 yuan, which is also claimed to be discounted. " Mr. Liu vomited.
the experts interviewed pointed out that because consumers are more and more fond of eating New Year's Eve in restaurants and the New Year's Eve has entered the "seller's market", the unusually hot booking market for New Year's Eve has given many restaurants the confidence to offer consumers "overlord terms", which has led to frequent chaos in the New Year's Eve market.
"During the Spring Festival, it is generally necessary to pay more staff salaries for restaurants to operate as usual. In addition, the price of ingredients has generally increased, so it is understandable for restaurants to raise prices appropriately. As long as the price increase is within a reasonable range instead of asking for exorbitant prices, I believe consumers can understand and accept it. However, these are not the shields for restaurants to implement the' overlord clause', not to mention that many clauses have been explicitly prohibited by the Consumer Protection Law, and it is suspected of breaking the law if they continue to be implemented. " Zhu Danpeng, vice president of Guangdong Food Safety and Security Promotion Association, said.
He suggested that consumers should pay more attention to their rights when booking New Year's Eve dinner, carefully examine the New Year's Eve dinner packages and related project standards launched by restaurants to see if there is a "overlord clause", and fully understand the rights and obligations of themselves and businesses in advance and make it clear in the form of a written agreement. At the same time, the relevant departments should also strengthen supervision and law enforcement for the violations of catering enterprises, and urge the catering enterprises that have formulated the "overlord clause" to rectify.
national business daily Comprehensive Shaanxi Radio and Television News Houlang Video Weibo, Rule of Law Daily
Extended reading
Home cooking for New Year's Eve is too hot, and chefs are not enough! Some people can earn 21,111 yuan in 11 days
Zhongxin Jingwei on October 21th. Recently, Ms. Hu, who lives in Hangzhou, spent 1,811 yuan to book a family reunion dinner on the chef's door-to-door platform. Because it is personal tailor, Ms. Hu said that she was "bald when she thought of the menu". Ms. Hu chose the door-to-door cooking service without ingredients, that is, she brought her own ingredients or asked the chef to buy them on her behalf, and the service fee of 1,811 yuan was only the chef's cooking.
Network pictures
As for why she ordered the family reunion dinner, Ms. Hu said, "The main thing is to have fun at home and save time to spend with her family." Ms. Hou of Wuhan also ordered a home-made New Year's Eve dinner. She also said that she wanted to eat New Year's Eve dinner at home and didn't want her parents to be too tired, so she invited a private chef to cook at home, enjoy the night view while eating, watch the Spring Festival Evening together at home after eating, and chat. The family was happy.
In the face of the highlight of the Spring Festival-New Year's Eve dinner, some people will choose to eat in hotels or restaurants, saving themselves the trouble of cooking and enjoying the service, while others will choose to eat at home. What if someone wants to enjoy a warm atmosphere at home and doesn't want to spend time preparing dishes? This gave birth to a new format-door-to-door New Year's Eve.
You need to book one month in advance
All-inclusive is generally 3,111-5,111 yuan/table
"This year is the most prosperous year, and more than 51 tables have been booked. At present, the chef has booked almost all of them." Qi Guoqing is the general manager of Chengdu Assured Food Trading Co., Ltd. He started to provide home cooking service in 2116, and his business is mainly distributed in Chengdu, Chongqing, Wuhan, Shanghai and other municipalities or provincial capitals. When asked about the order for this year's home dinner, Qi Guoqing said.
Hu Quanyu, the head of another home cooking platform, "51 Chefs", also said that this year's home dinner is particularly tight. "This year has booked more than 111 table-door New Year's Eve dinners. The current situation is that there are many orders, but there are not enough chefs. Many customers have made reservations since a month ago. Generally, the most prosperous time for our orders is the Spring Festival, followed by the Mid-Autumn Festival. "
Both Qi Guoqing and Hu Quanyu said that at present, their on-site New Year's Eve dinner service is mainly aimed at mid-to high-end customers, and the meals and services will be customized according to customers' needs.
"There are two main pricing methods. The first one is that the customer requests to specify the dishes or cuisines, and we write the quotation. The second one is catering according to the customer's budget. If it is lower than our price, we can't do it, and we need to add a certain service fee. This year, our lowest grade is 4,111-5,111 yuan. Some customers ask for better food and get tens of thousands of dollars. We have also received hundreds of thousands of dollars. " Qi Guoqing said.
According to reports, there are two main service modes of home cooking at present, all-inclusive or half-inclusive. All-inclusive means that the chef brings all the necessary ingredients to the customer's house to cook, and the customer generally needs to pay a certain amount of running errands. Half a package means that the customer prepares the ingredients himself, and the chef is responsible for cooking at home. At this time, the service fee for the chef's door-to-door service is charged.
Hu Quanyu said that under the all-inclusive mode, the unit price per table is generally 3,111-5,111 yuan, and the bottom line is the per capita 211 yuan. Below this price, chefs are unwilling to take orders. The charge under the semi-package mode is mainly determined by the city and the qualifications of the chef. "During the Spring Festival, the service charge of chefs from Beijing, Shanghai, Guangzhou and Shenzhen is about 611-811 yuan, which includes a table of dishes for 8-11 people. Other cities are dominated by 411-611 yuan, but not much lower than 411 yuan. " Hu Quanyu said.
The chef cooks in the customer's home. Photo courtesy of the interviewee
"Judging from the orders for home-made New Year's Eve dinner, there are more customers who choose all-inclusive dinner. On the one hand, customers feel that it is more troublesome to buy food. On the other hand, customers often need to receive relatives and friends and can't get away. " Qi Guoqing said.
It is worth noting that not only the dishes and services can be customized, but also the price can be customized. During the Spring Festival, people will have a "auspicious" mentality in consumption. Within the price range determined by customers, home cooking platforms will generally give a more "festive" pricing. For example, customers demand a price of 11111-21111 yuan, and the platform is generally priced at 16888 yuan or 18888 yuan, and customers are happy to accept this price.
A chef can earn 21,111 yuan in 11 days
According to reports, at present, the home cooking platform is generally selected by chefs with long cooking experience. Most of these chefs work in hotels or restaurants, and they come to the home cooking platform to take orders on a part-time basis.
According to Qi Guoqing, some chefs have good skills and customers have a good reputation, and the platform will actively send orders to him. Generally, each chef receives one order a day, and if there is enough time, he can receive two orders. During the Spring Festival, according to the average daily income of 1,611-2,111 yuan, chefs can earn about 21,111 yuan after working for 11 days continuously, and some chefs are even willing to give up their hotel jobs and take orders for home cooking.
However, Mr. Zhang, a chef who specializes in taking orders on the door-to-door cooking platform, told Zhongxin Jingwei that there is no guarantee that there will be orders every day during the peak season of the Spring Festival. "Sometimes I can't pick up several orders a day, sometimes I don't have a single day, depending on luck. The unit price is relatively low or I don't pick up the order when I want to rest. " Mr. Zhang said.
Photo courtesy of the interviewee who cooks for customers
According to Zhongxin Jingwei, at present, most restaurants or hotels in Beijing don't offer the service of home cooking for new year's eve. Even the Qintang Chinese restaurant of Hilton Wangfujing Beijing, which launched the "Chef Arriving at Home" in 2121 and 2122, said that this kind of service will not be launched this year because "there are not enough chefs in restaurants".
Hu Quanyu has his own views on the market of home cooking. "We belong to the vertical segmentation field, and we are also on-site service. The nanny is cooking home, and we invite professional chefs to cook at home."
Hu Quanyu believes that door-to-door cooking and hotel banquet are two different consumption scenarios. Door-to-door cooking is generally a banquet for relatives and friends, while hotel banquet is biased towards business entertainment. At the same time, the dining experience of the two is different. Inviting chefs to cook at home can save customers time to entertain relatives and friends, and the scene can continue after the meal, while hotel banquets usually leave after eating. "So I think door-to-door cooking is a wide-ranging industry." Hu Quanyu said.
However, due to high-end customers, high unit price and limited chef resources, home cooking services are currently concentrated in first-and second-tier cities.
"Our door-to-door cooking service started in first-tier cities, because it is a kind of high-end domestic door-to-door service, so our focus in the next year or two will still be in first-and second-tier cities." Hu Quanyu believes that when home cooking becomes popular in first-and second-tier cities, this new format will be gradually passed on to third-,fourth-and fifth-tier cities, and they will expand according to demand.
There are hidden concerns in supervision
Regarding the food safety and privacy issues that customers are most concerned about, both Qi Guoqing and Hu Quanyu said that the platform will check the chef's health certificate and the chef's certificate, and at the same time, they will train the chef, such as requiring the chef to move only in the kitchen area and not to enter other areas of the customer's home.
"We will ask chefs to upload photos to the system when they enter customers' homes and after each dish is finished, which is convenient for us to control the quality of dishes and services, and also to keep evidence when there are problems." Hu Quanyu said.
In addition, Hu Quanyu said that the platform will insure the property in the customer's kitchen. "Some customers' kitchen utensils are more expensive. If there is damage, the chef himself can't afford it, so we have insurance. In this case, the insurance company will intervene in the claim."
Chen Yinjiang, deputy secretary-general of china law society Consumer Rights Protection Law Research Association, told Zhongxin Jingwei that there is no special provision for home cooking service in law at present, but according to the existing laws, it should belong to catering service organizations and need to have a business license for catering services.
Chen Yinjiang believes that home cooking involves entering private space, food safety and other issues, and the platform is essential for the control of chefs' relevant qualifications, such as health certificate, certificate of chef and certificate of no criminal record. If there is a security problem, the platform needs to be responsible.
"The new business forms under the new demand are indeed reasonable, but the existing problems should also be paid attention to. At present, the door-to-door cooking industry urgently needs to formulate corresponding operational norms, and it is necessary to reduce the occurrence of behaviors that harm consumers' rights and interests through industry regulations and enterprise management. " Chen Yinjiang said.