In addition to railway stations and commercial markets with large traffic, shops will also face the problem of how to retain customers.
The take-away platform not only cultivates consumption habits, but also brings more and more colorful choices to consumers.
Discount amount, delivery time, brand and distance will all affect the choice. Shops that feel that they earn less and don't choose take-out will eventually be forgotten by consumers and choose products from peers or other stores of the same brand.
1, speak with the database-create a trump card package, and find out the customer's favorite according to the user groups and top dishes.
First use your own data platform to check, refine from the latitude of the business circle, click on the heat map, platform user group, food sales list, sales list, and create your own trump card package.
2. Design more category packages to create a more reasonable price band.
Designing more kinds of packages for brands not only enriches meals, but also helps to increase the unit price of customers and facilitate consumers' one-stop shopping.
3. Use the price band analysis method to facilitate consumers' one-stop shopping.
The price band is often the focus of all take-away negligence. How to distinguish between online and offline, online replication often ignores the needs of the platform.
4. It is precisely the price band system required by platform users that is the most important link. Accurate positioning is needed to enrich the price segment, especially the price segment of the package.
Online ordering mode first appeared in the United States, of course, it has its unique cultural advantages. For example, foreigners prefer to order food in advance. Domestic online ordering is still in a chaotic feudal state, and major websites occupy their own land. However, with the Matthew effect becoming more and more obvious, the online ordering market is also undergoing a new round of reshuffle, and well-funded ordering websites are rapidly expanding their sub-stations in major cities to occupy market share.
Based on the derivative of online ordering, half-hour WeChat ordering stands out from online ordering. As a WeChat mobile phone application produced by Tencent, it is a service for obtaining takeaway information. Various WeChat function services grafted through the half-hour WeChat open platform interface have greatly enhanced the value of the official WeChat account.
Many ordering websites have opened WeChat service platforms, firmly grasping the huge resources of WeChat users and opening up a broader market for their own business. Using this service, you can not only get the information of take-away merchants, food information and merchant coupons around any service area. This service enables direct ordering service and even online payment. This is a brand-new way and concept of take-away ordering that breaks through the tradition.