first, the understanding of new products
marketers must master the detailed information of their own company's new products, as well as the related production processes and some basic knowledge of the whole export documentary. Only in this way can we communicate and negotiate with customers better, otherwise we will know nothing. Even if customers are interested in cooperation, they will know nothing when they ask questions, which shows that their professionalism is not high, so the opportunity of cooperation with customers will pass by, and professional service is also a necessary condition. Second, develop customers
When developing customers, we need to observe the market conditions, promote the company's new products purposefully, and find the mainstream direction of customers. When developing customers, we should know the sales direction of our products and promote the market. Don't be aimless, but find the market where your products are in great demand, and then gradually promote the new products in order to better understand the market conditions.
Third, create a promotion environment for all employees
As we all know, the difficulty and heavy workload of promoting new products make many salespeople reluctant to promote new products, which causes many new products in enterprises to die not in the market, but in the hearts of salespeople. Therefore, when new products go on the market, we must solve the problem that marketers take the initiative to' push or not'. Adjusting the product structure of an enterprise is like changing a person's inherent living habits. For example, northerners like pasta and southerners like rice. If northerners are allowed to eat rice, he will be very painful. The most effective way is to let the northerner live in the south and let the environment change his living habits. This case illustrates a truth: enterprises must create an environment for all employees to promote new products. To create an environment for all employees to promote, we must first make clear our goals, unify our thinking, do a good job in promotion training, build up confidence, and have a try-and-see attitude to promote new products. The success rate is very small, and the goals must be quantified, subdivided and practical, so as to make the market quantitative and reward and punishment fixed. Do a good job of creating momentum and training before promotion, and make clear the necessity and objectives of promotion and emphasize the methods of promotion at the meeting. It is necessary to force marketers to taste their new products, and at the same time convey the results of the trial sale of new products to every marketer to increase their confidence in promoting new products. Instill marketers with an idea that only how to promote can they succeed, and don't consider what to do after the promotion fails.
launch new product promotion competition appraisal and turn it into execution evaluation, so that individual honor and collective honor can be linked
IV. Promotion and execution
Only strong execution can turn a perfect plan into performance. A product makes a market, and a market makes a marketer. A successful enterprise means that it must have a series of successful products. Without new products, it is unrealistic to promote enterprise development. In today's fiercely competitive catering service industry, too many enterprises have ended their glory, which has a lot to do with the failure to update and upgrade their products in time. The continuous upgrading of products is one of the decisive factors for the healthy development of enterprises.