Product packaging design is a process of presenting the relevant information of a commodity to consumers in a visual way. The following is the general method of product packaging design:

Understand the target market

First of all, we should understand the characteristics and needs of the target market, including age, gender, income, education and other characteristics. A thorough understanding of the target market helps to clarify the direction and style of design.

Confirm brand image

Brand image is the image of enterprise's values, cultural ideas and market positioning in the eyes of consumers. Packaging design is conducive to enhancing brand awareness. Designers need to choose colors, fonts, patterns and shapes suitable for the brand according to the brand image.

Highlight product characteristics

The characteristics of goods determine the direction of packaging design, so it is necessary to strengthen the outstanding attributes and characteristics of goods in order to better match the needs of the target market. For example, food can attract consumers' attention by using bright colors, outstanding materials and delicious pictures.

Optimize the packaging experience

Not only should the appearance be exquisite, but also the use process of the whole package should be considered, including the convenience of taking, putting, unpacking and storing. Good user experience packaging design can enhance the brand image and user stickiness of products.

Pay attention to compliance standards

In packaging design, we need to pay great attention to believe and meet certain standards, such as heat-resistant milk tea cups must meet the relevant national food safety requirements, and the packaging of drugs must meet the relevant drug management regulations. Ignoring these aspects will lead to quality problems and bring economic expenses to enterprises.

Creative thinking

Packaging design must consider all the factors, at the same time, it also needs to pursue innovation and excellent performance, and it needs a deep understanding of color and composition to create modern, novel and unique packaging design works.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.