1, business circle survey:
(1) passenger flow. Although passenger flow is very important, the important factor of success lies in the quality of potential customers.
(2) There may be interaction between different industries, such as clothing stores and surrounding leather goods stores, shoe stores, cosmetics stores, watch stores, jewelry stores, etc.
2. Site selection:
(1) is located in main streets such as business district, financial district and office district. , and it is best to be near the intersection;
(2) Good traffic convenience. In particular, places that can be reached by various means of transportation should be listed as the first choice;
(3) There is a parking lot, which is not easy to get stuck in traffic jams, with strong traffic radiation and close to the bus stop;
(4) Power supply and water supply are guaranteed.
3. Interior design of goods and shops
(1) The changing range of clothing causes different sense of space. For goods with large changes, although the appearance of clothing is rich, it is also easy to cause disorder. In design, we should emphasize order and reduce artificial decorative elements.
(2) Using models to form colorful images, models are often the main elements of fashion stores.
(3) the character of the commodity, the character of the commodity determines the style of interior design.
4. Product uniqueness
Many clothing stores feature their own products, and "selling only one product" is the key to making money. As long as you can make your clothes unique in a certain field, you can easily avoid the price war brought by homogenization competition.
5. Pay attention to the actual needs of customers.
Customers are the foundation of clothing stores. The characteristics of the store should start from the actual needs of customers. Clothing stores can only satisfy their customers by trying to understand their needs.
Development trend:
1, personalized consumption tendency is more and more obvious.
Young people pursue personalized consumption. Individualization can always bring better experience to young consumers, whether it is the process of consumption or the result of consumption. Therefore, in order to meet the individual needs of young consumers, clothing stores can make great efforts in store decoration, clothing styles and marketing.
2. Market segmentation brings new business opportunities.
Although the overall clothing market is depressed, the children's wear market is extremely hot, and many traditional clothing enterprises have newly opened children's wear business in order to promote performance growth through children's wear business. As a market segment of the clothing industry, it is not surprising that children's wear can usher in explosive development. Similarly, the women's underwear market is also a market segment worthy of attention.
3. Brand is imperative
Many clothing stores, like traditional clothing stores, have neither a store name nor a logo, that is, no brand. With the development of the times, people have higher and higher requirements for the choice of clothing, especially the dependence on brands. Some clothing stores without any features and brands are hard to attract people.
Because of this, many original fashion brands appear constantly to gain brand recognition. In the next few years, branded clothing will occupy most of the market.