Basic information
Brand name: Dongfeng is popular; English name: FORTHING；; Country: China; Headquarters: China-Guangxi-Liuzhou; Brand type: Chinese; Creation time:1954; Group: Dongfeng Motor Group Co., Ltd.
brand introduction
Dongfeng Fengxing is a sub-brand of Dongfeng Liuzhou Automobile Co., Ltd., which belongs to Dongfeng Automobile Group and is a large state-owned enterprise. Founded in 1954, 1969 entered the field of automobile production. Is one of the earliest enterprises engaged in automobile production in China, headquartered in Liuzhou, Guangxi. As a responsible national brand, Dongfeng Fengxing always puts consumer demand in the first place, adhering to the brand value of "smart space, enjoy what you think" and providing consumers with a brand-new lifestyle and intimate and comfortable travel solutions.
Dongfeng's popular brand slogan is "Popular in the world, Smart for the future", adheres to the development strategy of "quality up, brand up", adheres to the positive research and development model based on quality, continuously enriches the functions of future products, and fully realizes the brand vision of "professional travel service leader close to users".
Car flags
Logo design: Dongfeng popular logo is located in the middle of dark gradient shield logo, which not only maintains the traditional elements of China, but also feels the momentum, implying that the brand will start a new journey with the power of a lion.
In the history of logo, the logo in the early days of Dongfeng's popularity followed the iconic "Shuang Yan" logo of Dongfeng Motor, and the "Double Swallow Dance Dongfeng" naturally reminded people of the warmth of Dongfeng to show that the enterprise was thriving; Yan Fei's simplified image looks like two characters of "people", which contains the people-oriented corporate philosophy.
Chun Yan is in full swing, symbolizing that the wheels of Dongfeng Motor are spinning and running in China. Chinese character signs are used to highlight the subordinate relationship between popularity and Dongfeng. In June, 20021year, Dongfeng Fengxing officially launched the "Jinshi" logo, which will open a new atmosphere for the brand with a new attitude. At the same time, the English logo of FORTHING was released, which emphasized the independence and presence of the brand more than before.
Automobile system information
Dongfeng's popular products cover cars, SUVs and MPVs, most of which are entry-level models within 6.5438+10,000 yuan, among which Lingzhi MPV series has a high reputation in domestic household and commercial fields; SUV is mainly based on the popular T5 series. After many upgrades and changes, many versions for different consumer markets have been derived. In terms of power, in addition to traditional fuel and pure electric power, Dongfeng also launched the Lingzhi PLUS model powered by natural gas.
1. stands for model series: popular T5.
Guide price: 6.89- 123000.
In 2000, Dongfeng became popular in the passenger car market. Although it seems out of place, it survived unexpectedly. The root cause is the brand gene of "plus size" and super high cost performance of Volkswagen T5 and T5L models. The popular T5 has a very high face value, which perfectly integrates international trends with China elements and has won unanimous praise from the outside world. Compared with Yan value, the biggest upgrade part of the popular T5 is undoubtedly the intelligent configuration in the car, which is also the product highlight that popular brands have always emphasized: sociality and high intelligence.
In terms of power, the popular T5 is equipped with two power combinations: 1.6L+5MT and 1.5T+6AT. If you are an old driver who likes manual transmission, the model of 1.6L will definitely make you fondle it. If you have higher requirements for power, the model of 1.5T is definitely the best choice.
2. Representative car series: popular T5EVO
Guide price: 10.39- 136900.
The popular T5EVO, as a compact SUV that is popular in Dongfeng and focuses on the young consumer market, was built by Hans Henning Knoop Frye, a former Mercedes-Benz designer, and adopted the bionic front face of the beast to ensure a high turn-back rate, and almost every detail embodies personality. The high-profile models are equipped with L2+ ADAS intelligent driver assistance system, which can compete with other China brand models in the same level.
In terms of power, it is equipped with Mitsubishi 4A95TD 1.5T engine, matched with Magna 7-speed wet dual-clutch gearbox, front McPherson rear multi-link suspension and stabilizer bar. The main competitors of popular T5EVO are MG Pilotage, Changan UNI-T and other domestic compact SUVs with the same positioning and style.
3. Representative car series: Lingzhi
Guide price: 59,900-99,900 yuan.
Dongfeng popular Xinlingzhi M5 has sold more than 800,000 vehicles since its listing, and countless car owners have accompanied it. In appearance, Lingzhi attracts many consumers with its stable quality and leapfrog space. In other respects, the details have also been partially improved, which looks more classy. In terms of configuration, the Deluxe Edition also adds a front radar, which is a very rare configuration in the same class.
In terms of power, it is equipped with 1.6L Mitsubishi Gold Small Displacement Engine or 2.0L Atkinson Cycle Engine, with maximum power of 122 HP and 133 HP respectively. The transmission system is matched with a 5-speed or 6-speed manual gearbox, and the official comprehensive fuel consumption per 100 kilometers is 7.9L and 8.3L respectively.