In the streets and lanes, the mobile breakfast cart wafts out fragrance; Place an order in advance and scan the code for breakfast in the smart cabinet of the transportation hub for 11 seconds; When you walk into a store, you can have "hundreds of breakfasts" in one stop ... Nowadays, in Shanghai, a megacity, it is a "small test question" for people's cities to truly serve the people, and it is also a "small fortunate thing" for residents in their daily lives.

(subhead) Mobile breakfast cart: Filling the "blank" in the breakfast map

Steaming pancake fruit, pot stickers, soybean milk, foreign sandwiches, coffee, milk, etc., only a few square meters of mobile breakfast cart, floating out attractive fragrance.

This is not a "small dining car" that used to "fight guerrilla warfare", but a new generation of "Yi Xiaotu" mobile breakfast car (prototype) transformed from SAIC Chase commercial vehicle with beautiful appearance. The car is several meters long. After the side of the car body is opened, consumers can directly see the process of making pancake fruit by the clerk, and there is also an intelligent cabinet at the rear of the opened car, where breakfast ordered in advance can be self-scanned for meals.

The picture shows "Yi Rabbit" breakfast mobile dining car (prototype).

Zhao Chenbin, CEO of Bailian Yike New Retail, introduced that focusing on the "new retail+breakfast service" model, the first batch of "Yi Xiaotu" breakfast mobile dining car (prototype) put on the market not only operates breakfast, but also provides lunch, afternoon tea and even midnight snack to meet the catering needs of consumers. Before the end of the year, Yike will also set up 41 "Easy Rabbit" breakfast stores in Shanghai, including 21 "online booking and cabinet taking" and 21 "Easy Rabbit" mobile breakfast carts, so as to create a golden signboard for urban breakfast by filling the weak "blank spots" of breakfast outlets.

Ye Yongming, Party Secretary and Chairman of Bailian Group, said that Bailian Group will take the opportunity of the "Breakfast Project" upgrade in Shanghai to further promote the rapid development of the new retail format of Yike, broaden the product categories, innovate the scene mode, open up all online and offline channels, and make Yike a "benchmark" for Bailian's digital transformation and upgrading, so as to provide citizens with "quality goods, temperature service and scene experience".

"Our application went very smoothly, and it only took a week or two." Chai Lei, the founder of Quanqimei, said that the first mobile dining car of the company has received hundreds of consumers since it was launched for several weeks. "The next step will be to add the function of intelligent dining cabinets to the mobile dining car to better meet the needs of residents.".

Huayuan, Party Secretary and Director of the Shanghai Municipal Commission of Commerce, said that it is necessary to further promote the implementation of the breakfast project, strengthen model innovation, enrich market supply, and strive to make the breakfast project a popular project that reflects the city's temperature and highlights the city's quality.

The picture shows the smart cabinet on the breakfast mobile dining car (prototype) of "Yi Xiaotu". You can take the meal by scanning the code.

(Subtitle) Online Booking for Cabinet Access: Order for 11 seconds, sleep for 11 minutes more

"Order for 11 seconds by mobile phone, sleep for 11 minutes more in the morning". With the new online economy "entering" the traditional breakfast scene, more Shanghai residents have a "sense of technology" for breakfast.

The mobile phone places an order in advance, scans the code at the smart counter to pick up the meal, and breakfast can be taken within 2 minutes. This convenient breakfast experience will "fully bloom" in Shanghai in the future, and it is estimated that the construction of 111 online booking counter pick-up outlets will be completed this year.

Li Xian, the person in charge of Box Pony, introduced that "Science and Technology" breakfast has been welcomed by the market. Box Pony is the first store in Shanghai, with an average area of less than 31 square meters. Each store has 24 take-out cabinets, and the average time for each cabinet is only 1.31 seconds, and the morning peak of a single store exceeds 511 orders, creating a new digital scene of breakfast with the power of online new economy. According to the plan, Box Pony will open 81 stores along the Shanghai subway station this year, covering core office buildings, business districts and high-density communities, so that more Shanghai residents can enjoy a high-quality life under the new online economy.

The mode innovation of "online booking for counter access" benefits from the innovative supervision in Shanghai. Li Xian said that the box pony provides more than 41 kinds of meals, all of which are freshly made. The original ready-made and ready-to-sell products are issued according to small categories (small catering certificates), and each small category has certain area requirements. Now, the market supervision department recognizes that the mode of self-raising cabinets can be used as a new business model, and the minimum area requirement has been relaxed. Box Pony can apply for a small restaurant without setting up a dining area, and can apply for the qualification of manufacturing and selling hot food, which solves the restriction of food categories.

Huang Li Yan, deputy director of the Food Business Department of Shanghai Municipal Market Supervision Bureau, said that the market supervision department actively optimized the temporary filing management of small catering service providers and simplified the licensing items for opening inspection, "creating a better business environment and allowing more residents to eat steaming breakfast conveniently".

(subhead) * * * Enjoy breakfast: "One-stop" Eat all the Chinese and Western breakfasts

Walking into a breakfast shop, you can eat all the Chinese and Western breakfasts in one stop, and "* * * Enjoy breakfast" is bringing rich choices and healthy experiences to Shanghai residents in the morning.

When you walk into the store of Lao Shengchang, a well-known "time-honored brand", breakfast choices include not only Lao Shengchang's fist products, but also hundreds of good mung bean soup, black rice porridge, Shen Dacheng's striped cake and fresh milk in the milk shed.

Yu Weiming, chairman of Lao Shengchang, said that in the past two years, enterprises have embraced the new mode of "* * * enjoying breakfast" actively, and more rich choices not only give consumers a better experience, but also enhance the "stickiness" of consumption, thus increasing the turnover of stores by 11%.

"The New Deal clearly proposes to optimize the traffic organization and management during breakfast and increase the number of temporary parking spots on roads during breakfast. Next, we will explore the mode of' booking cars online'. After consumers enter the estimated time of arrival at the store, service personnel can deliver meals to the car without getting off the bus." Yu Weiming said.

stores "go into one shop, eat hundreds", and mini mobile breakfast trucks are also "letting a hundred flowers blossom". Yike "Yi Xiaotu" convenience breakfast store can provide more than 131 Chinese and western healthy breakfasts at one time, and the mobile breakfast cart (prototype) also has more than 71 selected breakfasts, many of which come from "old brands" such as Xinya, to better meet the diverse needs of residents.

Lai Xiaoyi, the second-level inspector of Shanghai Municipal Commission of Commerce, said that there are more than 21,111 breakfast supply outlets in Shanghai * * *, but the convenience of buying breakfast needs to be further improved. The layout of breakfast outlets in some areas is weak, and the richness of breakfast is insufficient. Under the influence of the COVID-19 epidemic, breakfast enterprises are also facing sudden operating pressure.

Shanghai's latest Opinions on Further Promoting the Construction of Breakfast Project in Our City clearly supports various innovative breakfast supply methods, builds a breakfast variety sharing platform, expands the sharing of breakfast resources among breakfast enterprises, and promotes the use of green packaging materials.

"Shanghai will definitely sort out the" can * * enjoy menu "and" need * * * enjoy menu "of breakfast enterprises, build a platform for both supply and demand enterprises, promote the in-depth docking of enterprises, and vigorously promote the development of" eat a hundred breakfast in one family "mode." Lai Xiaoyi said. (Intern Wu Yuchen also contributed to the manuscript)