As early as 2004, Harvest Day Group, as an advocate of traditional Chinese food standardization, took the lead in setting up a central kitchen, logistics center and customer service center, standardizing product standards, logistics standards and service standards, and laying a good foundation for the multi-brand, multi-region chain business model since then. By the end of 2011, Harvest Day Group has opened and operated more than 40 restaurants of different brands and styles in Shanghai, Beijing, Hong Kong, Jiangsu and Zhejiang, covering a wide range of chain restaurants such as seafood restaurants, new Zhejiang cuisine, sea fusion, casual dining, etc., and has been providing healthy and delicious catering services of constant quality to more than 8 million consumers every year.
In 2010, Harvest Sun Group was selected as one of the first "Shanghai World Expo Catering Service Providers" due to its excellent management capability, good brand image and outstanding product characteristics. Over the past 10 years, the Group has won numerous government and industry awards at home and abroad, including "International Famous Restaurant", "International Gourmet Quality Gold Medal", "China's Top Ten Catering Brands", "China's Top Ten Restaurants" and "China's Top Ten Wedding Banquets", "China's Top Ten Wedding Banquet Reception Units", "China Commercial Famous Brand", "Shanghai Famous Trademark" and "Shanghai Famous Brand", etc., ****.
Harvest Day Group has always been adhering to the principle of "rootedness" and "social responsibility" in its development. Has been adhering to the concept of "rooted in the people", and actively support the public welfare. Promote a harmonious society and promote sustainable development and has been incorporated into the core values of the enterprise. To this end, the Group has joined and created a number of public welfare funds dedicated to improving the quality of life and the living environment of the residents of the cities in which it operates.