In real life, we often see that some bosses don't do well in this place, so they move their original team to another place, and their business is booming; Some bosses also opened a small shop, and the business was very good, so they moved to other places to expand. The same business philosophy, the original staff, business is getting worse and worse after the expansion of the store. Why? Is it bad luck, bad luck or other reasons? The fundamental reason is the problem of site selection. Usually, an ideal store location should have several characteristics: large flow of people, large permanent population, dense catering and sufficient parking spaces.

You have to choose customers when you open a shop. In fact, chuanchuanxiang can be divided into three categories according to the level of consumer prices: high-grade, middle-grade and low-grade. When determining the level of opening a store, we should choose the corresponding target group and be targeted. The way to choose the target group is to take the store as the center, and everyone within a radius of 500 meters will come to eat, and the owner is relatively far away. The main customers of a store are all around the store. You can choose the grade and characteristics of kebabs before choosing the location, or you can choose the location before deciding what type of kebabs to operate. The two are not contradictory. In short, don't shake the idea of site selection because of the rent price, and don't make the mistake of running a high-end string of incense in the community.

After the site selection is initially determined, a one-month field trip will be conducted to investigate the people flow and traffic flow at different times of the day, to see whether there is much garbage in the surrounding communities during the day and whether the lights on each floor are on at night. At the same time, it is necessary to analyze competitors in this field, understand their scale, price, dishes, decoration, service, management and operation, and know yourself and yourself. Of course, in addition to finding out the situation, we should eat more competitors' dishes, compare the differences between competitors and ourselves, and provide strong data support for adopting corresponding marketing strategies in the later stage.