Throughout 23 years, Jingya has created a brand-new catering operation and management mode by taking the enterprise culture concept as the leading one, supplemented by the systematic management system, and with the exquisite dishes, considerate service and elegant consuming environment, and has become one of China's top 100 enterprises in catering and a well-known trademark in China, and operates in the two regions across Shandong and Beijing.

Since its establishment, Jingya has taken the business philosophy of cooking small food as if ruling a big country, based on the traditional Chinese food culture, boldly innovated, combining the traditional Lu cuisine, Jiaodong seafood and modern dietary characteristics, and taken the lead in promoting standardized operation in the domestic catering industry, relying on the central kitchen and other standardized systems to maximize the freshness of the dishes to ensure that the health and safety.

Jingya abandons the traditional concept of local ingredients in Lu cuisine, and emphasizes on looking at the four seas and tracing the origin. Jingya's own 1,000 acres of seafood breeding base and live seafood from the Yellow and Bohai Seas ensure the purity of raw materials. The complete temporary breeding, logistics system to ensure the fresh quality of raw materials.

At the same time, the selection of ingredients to implement a strict concept of specialization of origin, investigation of climate, environment, soil, temperature, moisture, fertilizer and other indicators of the growth of ingredients, in the country and even globally, to survey the best place of origin of each type of ingredients, and to create a brand image of "pure, elegant, new, fresh".

In terms of restaurant design, Jinya seeks to make a breakthrough by hiring international designers to customize the special building, and using different styles of marine elements as symbols to bring consumers a private and elegant dining experience.

Only scientific management is the guarantee of excellent quality:

In 1999, Jinya introduced the ISO9002 quality system and compiled a management system document of more than 700,000 words

In 2000, Jinya became the first Chinese catering company to pass the ISO9002 international quality system certification audited by the Founder's Committee

In 2005, Jinya became the first Chinese catering company to pass the HACCP (Hazard Analysis and Critical Control Points) certification. Became China's first HACCP food safety management system certification of catering enterprises

2008 hand in hand with IBM Global Management Consulting, *** with the creation of the management structure framework of the net elegant

2009, the introduction of Hong Kong source of 5S management, to strengthen the level of environmental management of the enterprise, and by the source of the 5S Review Committee as the " Asian 5S demonstration enterprise"

In 2009, it was recognized by the State Administration for Industry and Commerce as a well-known trademark in China

While basing on the development, Jinya also took a pioneering path to the cultivation of talents in the catering industry. By providing employees with the opportunity to further their education, to attract outstanding talent and do special training, supplementing the enterprise's intermediate and senior management team strength. By investing in the internal training of the enterprise, the establishment of an internal echelon of talent for important positions, to accelerate the growth of internal staff, the speed of the output of talent.

Jingya takes "navigating the Chinese catering culture and promoting the harmonious development of the society" as its mission, and makes unremitting efforts with the vision of "being the most respected and the greatest company in the world". Its development trend is the trend of China's catering industry towards standardization, informationization and chainization.

Jingya is like a huge ship that has just sailed out of the sea, welcoming the sunrise, treading on the waves, carrying passion and hope, and sailing in the direction of success!