Generally speaking, the active time periods of mobile users are concentrated in: working days: 6:00-8:00 am, noon 12:00, and 20: 00-22: 00 pm; Weekend: 10:00- 165438+ 0:00 at noon and 2 1:00-23:00 at night. When selecting the user's active time period to send WeChat articles, it is necessary to fix the time of pushing articles at this time point, and there can be no big changes. This not only grasps the active time, but also gradually reshapes the reading habits of fans at the same time.