Different from the direct operation when it first entered the market, the convenience store pushed to join in this trip to North Extension.

"Chain convenience store brands should have a large number of franchise stores," said Zhao Shun, secretary general of Dalian Chain Enterprise Association. After the goodwill of convenience store chain stores increases to a certain extent, it should be franchised through low-cost expansion to form scale effect. "The successful experience of Japan's convenience industry generally accounts for more than 90% of franchise stores."

The northern extension section of Dalian Express Line introduced this successful experience. In order to realize the strategic transformation of the profit model, in July this year, Quik deepened the expansion of franchise stores and put forward the slogan of "654.38+10,000 yuan to be a small boss", which started the development of city franchise in advance. In just half a year, the number of express franchisees has doubled. This time, for the markets of Jinzhou and Beisan, Quik further lowered the investment threshold and proposed "50,000 yuan to be a small boss" to promote the development of Jinzhou and Beisan.

In order to speed up the joining, Quik also improved the joining policy and investment analysis, and expanded the logistics system. Originally only supported the distribution of 300 stores, but now it has increased to the distribution scale of 500 stores. "While ensuring the logistics support of franchisees, we can also improve the profitability of franchisees through scale." Zhou Yi believes that the preparatory work for joining North Extension will be a good cornerstone.

Join the craze

At the end of this year or early next year, the first store of Quik North Extension will open to welcome guests. Beituo plans to open 50 stores in the first phase, and then it will develop at a high speed. Zhou Yi has worked out a detailed timetable for the promotion of Quik's Golden State and North Three Cities. In Zhao Shun's view, the scale thus formed is not limited to the "rapid development" of Quik monomer.

"The northward expansion of express customers and other convenient brands will lead to the upsurge of franchising." Zhao Shun explained his conclusion. In the field of commodity circulation, consumers have extra demand for the change of speed and living standards, and they will pay special attention to specialized, personalized and serialized consumption, which creates market space for franchising and franchise chains. The northward expansion of the convenience industry needs to create a scale, and the joining scale realized by this storefront scale will promote the development of Dalian joining. In addition to convenient business formats, there are catering, housing agency, daily labor, household goods, medical care, communication, insurance, car service and so on. Will be integrated into the craze of joining. "Because franchising has less investment, less risk and is labor-intensive, it can provide a management system that small and medium investors lack."

However, for citizens who are interested in joining, Zhao Shun gave a risk warning: not all joining is profitable. It depends on the support of the enterprise, the goodwill of the brand, and whether the enterprise has the desire to develop; It depends on whether the franchised brand's direct stores have formed a good demonstration effect and whether they can provide good management guidance in the later period.