The business scope of the hotel generally includes: accommodation, Chinese food, western food, chess and cards, teahouse, conference service, gym, bar, KTV, beauty salon massage, coffee shop, food sales, tobacco and alcohol drinks, and parking lot service.
Hotel marketing is a series of business and sales activities to meet the reasonable requirements of customers and make hotels profitable. The core of marketing is to meet the reasonable requirements of customers, and the ultimate goal is to make profits for hotels.
Hotel marketing is a kind of marketing and an important part of hotel business activities. It begins before the hotel provides products and services, mainly studies the needs of guests and the methods to promote the growth of hotel customers, and is committed to developing the potential of the hotel market and improving the hotel's income. Marketing involves products to meet the needs of guests, which runs through all business activities from hotel circulation to guests, and finally enables the hotel to achieve the predetermined business objectives.
Hotels are the base for providing services for tourists. Tourists traveling in different places need certain facilities and services to solve accommodation and other problems, and hotels are places to meet these needs. For example, the rooms are clean and practical, and all kinds of daily necessities are readily available; Restaurant decoration is very good, there are many flavor restaurants; There are bars, cafes, shops, dance halls, swimming pools, gyms and other facilities in the store; Tourists' needs for food, accommodation, shopping and entertainment can all be met in hotels.
Hotels are important places for people to socialize. Hotels are the main places for cultural, scientific and technological exchanges and social exchanges. Many important meetings, ceremonies, lectures, press conferences, product promotion meetings of enterprises, etc. Most of them are held in hotels. It provides a social place not only for tourists, but also for local residents. Business and business tourists are in the hotel.
legal ground
Article 2 of the Industry Standard for Tourist Hotels in China includes all kinds of budget hotels in China, including hotels, hotels and resorts. (hereinafter referred to as the hotel).
Article 3 Hotels shall abide by the relevant laws, regulations and rules of the state, observe social morality, operate in good faith, and safeguard the reputation of the tourist hotel industry in China. Chapter II Reservation, Registration and Check-in Article 4 A hotel shall perform an accommodation contract with its guests. If the accommodation contract cannot be fulfilled due to force majeure, either party shall notify the other party in time. Unless otherwise agreed by both parties, it shall be handled as agreed.
Article 5 If the hotel is overbooked and the reserved guests cannot stay, the hotel should take the initiative to arrange for the guests to stay in local hotels of the same grade or higher, and the related expenses incurred shall be borne by the hotel.
Article 6 The hotel shall sign housing contracts with teams, conferences and long-term guests. The contents of the contract should include check-in and check-out time, room grade and price, food and beverage price, payment method, liability for breach of contract, etc.
Fifteenth hotels should take measures to prevent the loss or damage of property placed in rooms. If the guest's property is lost or damaged due to the hotel, the hotel shall bear the responsibility.
Article 16 Hotels should protect the privacy of their guests. Hotel employees are not allowed to enter the guest room without the guest's permission, except for routine cleaning, facility maintenance or fire and other emergencies. Chapter V Custody of Guests' Valuables Article 17 A hotel should set up a double-lock safe in the lobby to keep guests' valuables. The location of the safe for valuables should be safe, convenient and hidden, which can protect the privacy of guests. Hotels should provide free storage service for hotel guests' valuables within the prescribed time limit.
Article 18 A hotel shall make written provisions on the valuables storage service of hotel guests, and give a prompt when checking in. In violation of the provisions of article seventeenth and this article, the hotel shall be liable for compensation for the loss of valuables of the guests.