Anniversary of the store celebration program (a)

I. Activity background

Tianchen Sports since the landing of the market, all the way to the beginning, there have been nine years. "Nine", for people, has a special meaning, nine has the meaning of "long". In the East, nine is the number of emperors and kings, and in the West, nine is considered to be the number closest to divinity. Therefore, Tianchen Sports will take this festive day to organize a series of celebration activities, the true love of the old customers, preferential gift to new customers.

Second, the theme of the event

Nine years of glory, integrity forever! Tianchen sports nine anniversary of the opening of the store

Third, the activity time

July 18, 20 ** - 20 ** August 8

Fourth, the activities

1. For the old customers, the launch of the "nine years of profit, thanksgiving return "

Old customers in July 18, 20 ** - August 8, 20 ** activity period, the successful introduction of a prospective customer and purchase of products. You can get a free (yoga mat, foot care basin, badminton racket, table tennis paddle, fitness wrist guards, etc.). (or other small products)

2. For new customers, the launch of the "Deli nine years, Thanksgiving with" promotional activities

1) During the activity period, new customers can enjoy 6.5 percent discount when buying products.

2) During the activity period, new customers in the purchase of products is, in addition to enjoying discounts at the same time, you can also get (yoga mats, foot care basin, badminton rackets, table tennis paddles, fitness wrist guards, etc.) to choose one.

Anniversary of the store celebration program (2)

First, the theme of the event

The hot summer, so that Huayi Taifu to bring you more cool; busy life, so that Huayi Taifu to bring you more exciting; summer and autumn seasonal change, so that Huayi Taifu to bring you more affordable; gently stop, so that Huayi Taifu to bring you more surprises! At this special moment, let's follow the passage of time to witness the growth of Huayi Taifu and feel its intoxicating celebration!

Second, the purpose of the event

Celebrate the first anniversary of the establishment of Huayi Taifu Shopping Plaza and promotional activities

Third, the activity program

1. Market Analysis: Huayi Taifu Plaza is located in Dongshan Pedestrian Street, and the Century Lianhua Supermarket next to the side of the Tushan Road, and is at the intersection of the bus stops, it can be said to be in the flow of people in a large number of downtown, should be able to drive a large number of consumer groups, should be able to drive a large number of consumer groups. Should be able to drive a large number of consumer groups. However, in the course of one year's operation, we found that the square consumers are getting less and less, and many operators have closed down to give up their business, which is far from the expected effect of the revenue, but also makes the square which can be lively and extraordinary more and more cold and quiet. The reasons for this can be categorized as follows:

1) Expensive rent. The location of the plaza has a very good advantage, the corresponding rent will be very high. In order to pay the high rent, the commercial tenants will transfer the rent to the price of goods, resulting in high commodity prices, and in the face of the strong sales rivals on the pedestrian street, it will lose the price advantage, which will inevitably lead to a reduction in the number of consumers.

2) Not enough publicity. After the establishment of the square, although there has been a certain magnitude of publicity, but the strength is not enough. For the square and the surrounding area, most of the consumers for the university city students and residents of the surrounding neighborhoods. This consumer group is characterized by the overall level of consumption is not high, and next to the Century Lianhua Supermarket for their travel to provide a great convenience, many people are taking the free shuttle bus out of the time to calculate the time to do the job and then take the shuttle back, which makes their consumption of time is greatly limited, coupled with the square's publicity efforts are not in place, resulting in a lot of people, although they know that the square next to the time constraints or understanding Not deep and can not or do not want to go in to consume.

2. Activity program: In view of the above analysis, we believe that we can take to build a stage, a series of performances and universal participation in the activities, at the same time, the merchants go out to show the way, two-pronged approach. Stage effect is to allow more people to stop to watch the program at the same time to understand the square, while the exhibition is undoubtedly in order to solve the problem of inventory backlog of merchants, merchants can be appropriate to reduce prices or carry out various promotions.

3. Specific implementation

Location arrangements: the stage is arranged in the square's south entrance, that is, facing the door of Tushan Road, the stage can be built in the machine king cell phone chain cell phone downstairs, this side of the open space, will not block the left side of the cake store, and the right side of the square is an entrance to the elevator in the middle, the merchants can be merchandise or stalls along the right side of the stage to start placing or placed in their own doorway for exhibition and sale. their own entrance for exhibition and sale. In this way, the stage can lead to the exhibition and sale of goods on the right. People stop to watch the program, will also pay attention to the side of the exhibition and sale of goods, if the price is good, will also be interested in this, increasing the sales of merchants.

Timing: store celebration time is scheduled for the 18th, and the entire event can be arranged for the 16th ~ 19th four days. 16 and 17th two days for the publicity, the 18th for the official store celebration, the 19th for the follow-up publicity. The first two days of publicity directly to take the leaflets, banners and advertising billboards way publicity, do not need the stage. 18th store celebration and the 19th can use the stage effect.

Publicity: (1) 16, 17 of the publicity can be used to send out flyers with the help of staff, distribution sites can be placed in the ① University City and the nearby neighborhoods leading to the square through the bus, so that the purpose of doing so, one is that people take the bus most of the time nothing to do in the bus flyers, people to pass the leisure time, is bound to browse through the leaflets; two because, even if people have seen the leaflets, throw it away. After the leaflet, throw it in the car, the next batch of passengers will see the bus will browse, so that the effect of mobile propaganda, saving the cost of flyers. ② Walking Street to the Century Lianhua supermarket this road, as well as this road in front of the square, because these two roads are very high traffic places.

(2) banner publicity, after all, not everyone can see the leaflet, in front of the square can hang a few banner publicity, in front of the square on that road to hang a few cross-street banners, so that people passing by at a glance can be seen, and to attract passers-by to stop.

(3) 18 and 19 of the publicity, can be in the first two days of publicity on the basis of the stage next to the front of the exhibition area placed one or two guide signs, guide people into the exhibition area, while the north entrance to the plaza is also placed two guide signs, a guide to people to the stage activities, a guide to people to the exhibition area.

(4) 18 celebration and the 19th of the follow-up can be placed at the entrance to the square arch, creating a lively and festive atmosphere, while the intersection can be a lion dance, lions for the activities of the unit, can attract crowds to go to the square, is a guiding role (costing can be omitted).

Stage design: the design of the stage does not need to be too flashy, just a table, two curtains publicity ads, a theme of "Huayi Taifu Plaza Anniversary of the Olympic Games," and another theme of "Huayi Taifu Plaza of the creation of civilized cities chapter! "

Program Arrangement: 18 arrangements for the "Olympic Games", time for the afternoon 14:00 ~ 16:00. 14:00 pm celebrations officially began, first of all, by the leadership of the Plaza to deliver a speech, and then began a series of celebrations, including the expansion of the prize Q&A (can be on the Plaza of the) Some of the situation of the audience on-site questions and answers to reward a small gift), because the "Olympic chapter", while the Olympic knowledge quiz. The interactive game of "Participate in Sports, Healthy You and Me" can also be carried out for the participation of all the people, and the audience can be invited to perform on the stage. During the period can also be interspersed with songs and dances, etc. No. 19 of the "creation of civilized cities" and No. 18 is more or less the same, only the nature of the question and answer topics changed, but also invited the scene of the traffic police or the city management personnel on the spot to teach how to from their own point of view, for the creation of a civilized city to contribute. At the same time, you can carry out some small games, such as spinning disk, get the big prize.

Prizes: Prizes can be set for coupons, cash exchange volume, physical prizes, etc., by the merchants out of the prizes, or the square unified arrangements.

Fourth, the activities of the possible risks and problems

(1) because the activity site is arranged in the square's south entrance, and this side of the square site is not very large, so it is possible to lead to too much traffic in this area, resulting in the extension to the Century Lianhua and the roadside. In response to this point, can be arranged for the plaza's security guards and administrators to maintain order at the scene.

(2) Because the stage is designed in the south door of the square, so this side of the flow of people may be larger, and ignore the people passing through the north door of the square. In response to this, on the one hand, you can place publicity billboards and guide signs at the north gate, and at the same time, you can also arrange for people to distribute flyers at the north gate, guiding people to the stage and the exhibition area.

(3) Considering the time reason, 18th for Monday, most people have to go to work, and thus not too many people will go out, thus affecting the momentum and influence of the activities. To solve this problem, I think we can first arrange for some staff, or their own free time friends and family to help, commonly known as supporting the scene, when passers-by see this side of a lot of people gathered around to see the fun, the use of most people's herd mentality, to attract passers-by to stop and watch and shopping.

V. Budget

20,000 leaflets 1600 yuan

4 banners 1200 yuan

Stage and etiquette 8,800 yuan

Labor costs 1,000 yuan

Six, can be referred to the proposal:

1. The location will be placed in the square next door to the Century Lianhua Road, the stage store one, more convenient, more scale. Layout is more convenient, more into the scale, the scene is good control, the impact is large enough, easier to attract customers, the effect is the best, the only is the cost of raising (the square of the rental cost), there is a need for management personnel to maintain order on the spot, because this side of the intersection, the traffic junction, Nanjing is now creating a civilized city, so this should be the only obstacle to the use of the square.

2 because the 18th for the Monday, if the activity focus on the opening day, then, may not be good, so we suggest to put the 17th, that is, Sunday, that is, 15,16 two days of publicity, the 17th focus on the activities of the 18th for the ancillary activities, the activities of the time of the 15,16,17,18 four days.

Anniversary of the store celebration program (3)

First, the retail market situation

The overall retail market is highly competitive, the red sun, good day, Fuda three major brands to divide the market, together with a number of small convenience stores, warehousing stores, etc. constitute the Cangzhou retail market.

Good Day is mainly a convenience store, usually located in neighborhoods, schools around the store, to "convenient" as the core concept, through the network of continuous coverage to capture market share.

Fidelity with a good brand effect, with a unique corporate culture, in the beauty industry on the basis of continuous product extension, Fidelity supermarkets from the day to day culture and sports to furniture, the business scope is becoming more and more extensive.

Red Sun Supermarket is mainly a large warehouse supermarket, mainly to "good quality and low price" and "one-stop shopping" as the core concept to attract customers.

In the past two years, with the good old days and Fidelity to the development of warehousing supermarkets, the previous advantages of the red sun has not been very obvious, good value for money is not only the patent of the red sun, so we have to rediscover the opportunity to re-shape the concept of branding, in order to achieve a victory in today's increasingly fierce competition.

Second, the Red Sun point of opportunity

Although the good old days and Fidelity Supermarkets in the past two years of rapid development, but they did not realize that they have not found a brand of long-term development of the road, that is, "the brand's long-term interest in the concept of point of view" of the molding.

Simply put, how to let employees in the internal system of continuous improvement of the situation will be truly integrated into the enterprise, the enterprise as their home, only so that enterprises can obtain long-term development. This is also a very important part of the construction of corporate culture.

The theory of evolution tells us that "the survival of the fittest", the integration of the retail industry in Cangzhou is sooner or later, who is the first to realize and find the enterprise's "brand long-term interest point concept", who will win the market in Cangzhou, and even the whole national market

This year is the third anniversary of the Red Sun Supermarket, it can be said that this is a very good point of opportunity, if we can fully utilize this opportunity to do a good job of publicity, do a good job we should do a good job, then we get the Cangzhou retail industry leading position in the goal is no longer far away.

The third anniversary is of course our Red Sun supermarket's third birthday, as the planning of this event, our starting point is also here, through the "birthday" to refine and shape the Red Sun's "brand long-term interest point concept".

This is the series of activities derived from the "search for the son of the sun" and the final "sun family" concept, which is the highlight of our planning.

Third, planning ideas

Through the above analysis of the problems and opportunities, we have determined the overall thinking of the event.

In order to better highlight the red sun's corporate culture, in the third anniversary, to further enhance the red sun company's corporate visibility and reputation, combined with the integration of a variety of means of communication advantages, in order to use the least amount of communication costs to achieve maximum effect.

How to retain the advantage of consumers, so that they continue to buy, so as to become a loyal customer of this supermarket is the headache of every business. As the competition continues to intensify and escalate, consumers have more choices, we have no way to not let consumers do not choose, but we can let consumers choose their own.

What to do?

Only the attack on the heart, to the third anniversary of the opening of the Red Sun supermarket, we associate the third anniversary of the opening of the three-year-old children, which is the search for the "Children of the Sun" ---- (Red Sun Supermarket, a day of the birthday of the children of three years old) activities in the city of Cangzhou, a large-scale search for the day of the birthday of the three-year-old children and the Red Sun, as a red line connecting the red sun! Children, as a red line connecting Red Sun's staff and consumers, Red Sun's partners, which constitutes a huge family --- "Sun Family". Inside this family, it is the Red Sun Supermarket that connects us together. Inside this big family, we have our own business, but when we are tired and happy, we will not forget our **** same. Home-Red Sun, as a family, what should we do? Love each other! *** with support this wonderful home.

Through the shaping of this home, tight consumers, employees and our partners linked together, can effectively improve the visibility of the enterprise, reputation, and more importantly, for the order of the Red Sun development to lay a solid foundation.

Our aim is not only in an activity, but also in the shaping and promotion of Red Sun's spirit.

In order to do a better job, we also designed a series of activities, such as the "Children of the Sun" birthday party, or more accurately, the "Sun family" family gathering. Better reflect the meaning of the red sun "enthusiasm, youth, vitality, happiness and fullness"

Coupled with strong merchandise promotional activities, a wealth of cultural promotional activities, the third anniversary of the red sun, will become the entire "sun family" *** celebration of the grand festival. Grand Festival.

The entire planning, organic combination, each part is an independent section, but also organic combination, interlocking, play the effect of 1 +1 > 2.

Fourth, the purpose of the event

Through this event, with the help of the celebration, comprehensively enhance the corporate image of the Red Sun Supermarket, enhance the brand awareness and reputation of the enterprise, so as to achieve the purpose of promoting sales.

1, to enhance the corporate image

2, to improve the enthusiasm of employees within the enterprise and the sense of responsibility for the enterprise

3, through the display of the interior of the store, shaping the rich, elegant shopping environment

4, through promotional activities, to achieve publicity for the enterprise, to promote sales

5, highlighting the celebration of this supermarket festivities and grand

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V. Activity Location: Red Sun Supermarket Xinyi District Store

VI. Activity Time: May 1, 2004 - 27

VII. Activity Theme: Love each other Red Sun family

VIII. Activity Form: Integration of promotions, advertising, public relations activities, the store's image design, and other aspects of the factors

V. Overall activities Arrangements

(a), in the evening newspaper, TV fly word to find the Son of the Sun activities, and told the third anniversary of the Red Sun store and promotions and other matters.

(b), the store image design

The overall design is simple and bright, highlighting the celebration of the store. Publicity language to "love each other as a family" as the slogan, including the following visual factors.

1, store posters

2, lanterns

3, cloth markers

4, hanging flags

5, posters

6, staff roster (posted within)

(C), promotions

1, all the customers who shopped on the day of the celebration of the store will be able to get a small gift (a small gift should be practical, easy to cause dissemination, hit the red sun). caused by the dissemination of the words of the third anniversary of the red sun, you can consider keychains and other small gifts or consider the collection of red sun mascot activities).

2, cultural performances, interspersed in the performance of the red sun enterprise introduction, a prize quiz, all the right answer to the public can get a gift.

3, shopping full 100 yuan of consumers can participate in the lucky carousel, get the corresponding prizes, prizes, especially the special prize set must be attractive.

(D), the merchants promotions

(E), the son of the sun birthday party

The children selected as the son of the sun, as well as the parents, corporate outstanding employees, partners and so on can participate in, and invite journalists to follow up on the interviews, in order to expand the influence of the event.

At the end of the activity, the children of the sun issued a certificate, with the certificate can enjoy the Red Sun supermarket shopping discounts (the children of the sun can be used as ambassadors of the Red Sun, through the long-term ambassadors of the attention of the public to the attention of the Red Sun).

VI. Activity process (including, newspaper design, store decoration, the main color, posters, hanging flags, activity arrangements and other specifics are attached).

VII, the effect of the assessment

1, through the store inside and outside the layout, to create a festive, comfortable shopping environment for consumers.

2, through promotional activities to promote more consumer spending.

3, PR activities to further enhance the visibility and reputation of Red Sun, for Red Sun to create enhance the sustained competitiveness.

4. Another effect measurement program is provided.