June 1 every year is the International Children's Day, many parents will take their children to the store shopping; and children's consumption with a lot of special features, shopping malls should grasp this opportunity to do a good job of public relations and promotional activities in two areas. The following is a "Children's Day promotional activities summary report sample", for reference only, welcome to read this article.
Children's Day promotional activities summary report model (a)
One, the purpose of the promotion
June 1 each year is the International Children's Day, on this day, many parents will accompany their children to go out to play, in order to grasp this business opportunity, the heart of supermarkets for the June 1 Children's Day to develop a promotional program. "June 1" International Children's Day can not only drive the popularity and promote the direct sales of related products, but also can establish a good corporate image and enhance the brand potential. At the same time, it is hoped that through this June 1 Children's Day promotional activities can improve the influence of the New Century in the minds of children and teenagers, with the Children's Day to increase the consumption of adults, with a special interactive form of the competition to create a joyful atmosphere of June 1, to promote the sale of children's goods.
Second, the target audience
After the heart of the supermarket or to the heart of the supermarket shopping parents accompanied by 4-15-year-old children.
Three, the promotion of the implementation of the program
1, the implementation of the theme of the promotion
"Celebrate the first day of June, the joy of sending. More activities, more gifts."
2, the promotion time
May x - June x .
3, promotion goods
Mainly children's consumer goods, such as children's clothing, children's shoes, toys, stationery, sporting goods, books, snacks and drinks.
4, the promotion of publicity
Personnel publicity: in the heart of the supermarket door to arrange personnel to pass people to publicize (mainly for parents with children), to attract them to participate in promotional activities.
Distribute flyers: arrange staff to kindergartens, elementary school and junior high schools to distribute flyers to expand the visibility of the promotion.
5, promotional methods
(1) children's goods xx discount sales:
Activity time: in the period of May x to June x.
Activity time: in the May x to June x period.
Activity location: the heart of the supermarket.
Activity object: any consumer.
Activity content: during this activity, the purchase of children's clothing, children's shoes, children's products, student supplies, as well as designated snacks and beverages all x discount, which is based on the profitability of the goods and sales volume to determine the discount strength of the goods.
(2) Cartoon Mask Giveaway:
Activity time: during the period of May x to June x.
Activity location: the heart of the supermarket on June 1 Children's Day to receive gifts at the counter.
Activity object: no matter whether it is an adult or a child can get a cartoon mask with the ticket activity content: xxx cartoon mask free distribution, all consumers in the supermarket to consume consumers can get a cartoon mask with the shopping invoice free of charge.
(3) each with a prize, gift giveaway:
Activity time: in the May x to June x period.
Activity location: Heart to Heart Supermarket June 1 Children's Day to receive gifts at the counter.
Activity objects: both adults and children can participate in the lottery.
Activity content: All consumers who have spent more than 50 yuan in the Wumi Supermarket can go to the counter of the June 1 Children's Day gift collection in the Heartland Supermarket for the lucky draw by virtue of the shopping ticket, and everyone will be able to get a prize. The prizes are as follows:
First prize x: English-Chinese electronic dictionary.
Second prize xx: a pair of table tennis paddles.
Third prize xx: a pencil.
Consolation Prize: one balloon of Heart to Heart promotion.
(4) free photography opportunities to give away:
Activity time: in the period from May 27 to June 3.
Activity location: heart of the supermarket on June 1 Children's Day to receive gifts at the counter.
Activity objects: both adults and children can receive the prize with the ticket.
Activities: Heart of the supermarket and the nearby photography building for cooperation, where in the Wumi supermarket consumption of 200 yuan of consumers can rely on the shopping ticket to the Heart of the supermarket on June 1 Children's Day to receive a free photography coupon, parents can take the ticket with the children to take with the Heart of the cooperation of the studio for a 10-inch photo shoot and develop the photo.
Children's Day promotional activities summary report (two)Welcome "June 1" of the sale of activities has been more than half a month, from the self-perception, the outside world comments on the feeling is still quite successful, and today I want to organize this activity, on the one hand, is to sort out the whole process of the activity, on the other hand, I want to put this meaningful activity! I'd like to introduce this meaningful activity to you.
At the beginning of the semester, the whole group of teachers were discussing the children's activities to be carried out in this semester and mentioned "how to let the children have a new and meaningful Children's Day", and we all expressed our opinions and finally decided to try "charity sales".
As Children's Day approached, many of the teaching and research activities were centered around the sale. As a result of the first attempt, it is necessary to have an overall planning of the activities, to solve some of the problems envisioned in advance, such as: the source of the sale of goods, the time and place of the sale, how to publicize, the sale of the amount of money of the custodian, the handling of the money, etc.
These are the main reasons why we have to do this.
I. Sale stage. Everyone split up to do the preparatory work:
Solicit the views of parents to understand their views on this activity. We also have provisions for the requirements of the charity sale items: collect the children used toys, books, stationery, etc., require more than 80% new, complete and not mutilated, by the teachers of the classes to count and categorize.
The second initiative is for all children, parents and teachers.
In the name of the middle class group to send out the initiative to everyone, hoping to get support and response, and inform everyone that the time of the activity for the day of June 1 activities.
Three, a strong publicity of the event.
(1) The middle group of children in each class under the leadership of the teacher to vertical class publicity, and the "initiative" will be distributed to the hands of each child.
(2) Each class produced a large publicity poster with the title and slogan of the charity sale.
Fourth, the sale began.
All the links are ready, the activity began on time. Children are in the mother and father's leadership, selected and purchased their favorite items, dedication to their own part of the love. The kindergarten teachers also responded positively by donating a lot of good toys to join the charity sale.
Fifth, the end of the activities
The kindergarten held this activity, in order to let the children develop not to waste their own items, and strive to be a good habit of saving resources, so that young children in the activities to experience the best of everything, the best of everything, the best of everything, the best of everything, the awareness of saving, through the sale of the children learn to be grateful to return, and learn from childhood to share the virtues. All the money raised will be donated to the Dalansi community.
Shortcomings of this activity:
Inadequate preparation in the early stage, when the activity was about to start, some classes had not yet decorated their areas and arranged the items. Learning from the lesson next time, the classes will get the preparation for the event well in advance.
Children's Day promotional activities summarize the report sample (3)This 6.1 Children's Day, my industry has achieved good results. Achievements thanks to the company on this activity to give me strong support for the sale of the area and the preparation of the early stage, coupled with my sale of the area of the early stage of a lot of preparatory work and the strong cooperation of all employees. 6.1 activities x days *** counting the sales of xxx million, an increase of x%.
First, the overall sales
Through the sales data can be seen, in this activity, the children's industry, the three major selling area compared to the same period of time have a certain range of growth, year-on-year growth rate of supplies selling area, an increase of xx%. As the proportion of mothers-to-be and newborn babies have increased this year, effective promotions have boosted sales.
This figure can be seen in the 6.1 day I children's clothing selling area of the three categories in the same period on the basis of high sales have a certain degree of growth, this year to achieve such a result is not easy, this year, there is no center stage and around the sale, only in the case of the exhibition around the North Street, the 6.1 day, but still respectively, x%, xx%, xx% growth.
Second, the specific sales analysis
From the above chart can be seen in the 6.1 Children's Day sales, children's clothing, toys, sales of children's industry as a whole xx% of the sales, which fully explains children's clothing, toys, sales occupy a dominant position. My industry in the early commodity preparation work also fully noted this point, and in the lobby for the exhibition to give special preferential policies, effectively enhance sales. Lobby for the exhibition during the 5.x-6.x (***x days), children's clothing, children's shoes **** sales of xx million, toys, strollers **** sales of x million, further strengthening the dominant position in the competition.
Children's industry successfully completed the activity plan, year-on-year growth of x%, for the more mature children's industry can achieve such great growth is not easy. This is due to the company's support for the activities of my industry and a lot of preparatory work. The growth rate is the supplies selling area, x days cumulative sales of xx million, to complete the plan xxx%, an increase of xx% year-on-year.
Children's clothing sales area x days of actual sales of xx million, an increase of x%, the counters have different ranges of growth compared to previous years. Lobby for the exhibition of the effect is more obvious, the manufacturers of good sales, including Benkara sales of x million, Dada can x million, Cambridge x million, respectively, accounting for counter sales of xx%, xx%, xx%.
Toys selling area cumulative sales of xx million, an increase of x%. The toy selling area of each counter can actively participate in this activity, each counter in the regular counter discount on the basis of the introduction of a large number of special single product, a strong pull sales. June is the stroller and outdoor remote control toys sales season, so in the activities of the pre-counter actively prepare for this type of merchandise, and in the lobby of the North Street for a large-scale merchandise display in order to ensure that and pull the sales. During June 1, the sales of strollers amounted to X million, an increase of XX% year-on-year. Outdoor remote control toys sales accounted for xx% of the total sales area.
Three, activity experience
1. This activity I continue to promote the sale of area "happy children card", consolidated the children's shopping malls of the fixed customer base, and on this basis to further expand the new source of customers;
2. This activity I sale of area The launch of the 61 yuan treasure hunt merchandise, the form of novelty, get a good effect, through this kind of activity to make customers more understanding of the brand of the store;
3. The stage of the show activities attracted a large number of customers, at the same time, the brand of my store to play a certain publicity, objectively drive sales;
4. June 1 activities of the day I sold all the staff of the area overtime, the staff's reasonable arrangements to ensure that the The stage, the game field, the lobby, the store in various locations of the smooth progress;
5. Activities are well-prepared for the lottery, the lottery props in a novel form, in line with the overall image of the store;
6. Before the event in the company's strong support of the layout of the store in place, outdoor game props are well-prepared.
Four, the activities of insufficient
1. Lobby exhibition is not fully prepared, resulting in the exhibition of the day the scene of chaos;
2. Lobby exhibition of the price tag should be prepared before the exhibition;
3. Lobby exhibition supervision is not enough, resulting in the individual manufacturers to exploit loopholes, operating outside of the agreement brand;
4. 6.
4.6.1 The cake was not delivered in time on that day;
5. The fight stage was not tracked, resulting in the models not having a changing room, leading to confusion;
6. The stage program did not have a schedule;
7. The stage program hosts' materials were not adequately prepared;
8. Due to the weather, the Kollel doll promotion activity in the afternoon was not very satisfactory;
9. The stage program was not prepared well enough.
9. The gyro competition organized by the manufacturer did not have a good handover arrangement, resulting in activities lagging behind and delayed;
10. The sales staff training before the event was not in place, the sales staff did not publicize the event enough, and a part of the customers did not know the activities of the store, did not achieve the expected results of the lottery;
11. The lottery rules of the lottery of the store had errors, and the pre-event check was The checking before the event was not sufficient.