regional market competition and brand awareness.

1. The competition in the cold drink market in Langfang area is relatively fierce, which may lead to less investment in joining cold drink shops, and the number of existing cold drink brands or shops is large. Newly joined stores may need lower investment to attract franchisees.

2. The brands joining cold drinks shops are not well-known in Langfang, so in order to attract franchisees, it is necessary to provide a lower investment threshold.