If you want to do a good job in business, you must study the psychology of consumers, especially those who have just entered the business. You should work harder in this respect!

First of all, make a positioning for the consumers of your own business, that is, who you want to do business with. If nothing else, just say mala Tang. Generally, the consumers of mala Tang are low-and middle-income people, and what they recognize is cheap and affordable. Put yourself in others' shoes. If we are guests, what kind of treatment do we want in Mala Tang restaurant? If I am a guest, I will occasionally see a mala Tang restaurant when I am at work or wandering around. The decoration is average, but it feels very clean and hygienic. There is a low-consumption advertisement at the door, so I will consider this store first when I want to eat. One day, I stepped into the store and saw warm smiling faces. I glanced around for a week and saw a room full of business. At this time, the service staff took the initiative to introduce the price and eating method of the dishes. After thinking about it, I think it really suits me, and then I will choose a little bit to taste. When I started eating mala Tang, I found it really delicious, even better than other homes. During the meal, I occasionally glance at the diners around me and find that everyone is eating in full swing. Eating in this place feels like going home. Very casual and comfortable. Inadvertently looked at the hygiene of the restaurant. It's really clean At this time, I will definitely think of coming to this restaurant often and inviting friends to eat together one day. Do you want to share good things with everyone?

The above should be a consumer's habitual psychology. When analyzing psychology, we should use the method of empathy. Then the following is simple. I want to do well and satisfy the psychology of these customers. I saw an anonymous master say this on Tianya Forum before, which probably means: Now no matter what industry technology or even knowledge is for people to see, if we want to succeed, we must use our brains to study people, and you will succeed in whatever you do! Indeed, every successful person is a person who likes to use his brain, and opportunities always favor smart people.

Running a mala Tang snack bar according to a consumer's demand is some hidden rules that we must follow when opening a shop. Only by satisfying consumers can we get rich returns and double the chances of success. Below I will run a mala Tang restaurant and analyze the ideas and business philosophy of opening a shop:

One: locate your own customer base; Generally, mala Tang consumers are low-and middle-income people, and the most common people in general cities are young women or students. Most women prefer exciting food, while students like cheap and affordable food best. The consumption in 35 yuan is acceptable to both migrant workers and students. Whether this positioning is accurate or not will determine the future development of store business!

Second, the choice of store address; With the above positioning, when we choose a store, we will have a small abacus in our hearts and decide where to open a store. Is the school gate still a place where women often go? For example, supermarkets, nearby bustling communities and commercial blocks. . . . The more people, the better. Why? The quality of the store website will determine your future 70% business! ! ! Why do some people open a shop and then open one after another? Think carefully about why big shopping malls and brand stores are chosen in blocks with high traffic. Look at the high rent, but how much will the publicity cost be saved! No matter where you open a shop, you want to have a good business, but no one knows, no one will spend it. How to make money without spending money? Remember one thing: wool only comes out of sheep! So don't be afraid to say that the rent is high, but you should also do what you can. In other words: if you have two stores to choose from, one is that you can earn 30,000 yuan at an annual rent of 1 000, and the other is that you can earn 40,000 yuan at an annual rent of 1 000. Which one do you choose? So you must think more about choosing a store, otherwise it will be difficult to promote it in the future! A store can become famous in a month by choosing a good address, and it even takes a year to promote its operation in a garbage lot, which is N times painful and brings much less return. How much time and energy do we have in this life? I want to live a few more years!

Three: decoration problems; Most people will step into a misunderstanding when operating snack business, that is, it is a big mistake to decorate the storefront luxuriously and upgrade it. Because you are a snack, not a hotel, most of the people who come here to spend money are low-income, and your luxurious decoration will directly block many guests out. If you pay attention, you will find that some night market stalls will be more favored by low-income consumers. In that place, consumption is the best choice for the bottom of society, which is both economical and leisure. Because I am at the bottom, I always choose these places for drinking with my friends. The consumption in these places is very lively and close. Yes, that's the feeling. If you want to open a store successfully, you must make your guests feel at home! Don't get me wrong when you say so much, it's not that you're not the whole shift! Just to tell you one thing, don't keep your strange guests out of the door. Your shop is their home, a home that makes them feel warm and comfortable! One more thing to remember: when decorating a store, don't follow the crowd, but make your own personality and characteristics to make it easier for others to remember, especially the store name. Don't be too vulgar, but be innovative and unforgettable!

Four: health problems; Hygiene should be a problem that restaurants must pay attention to and grasp. Especially in restaurants in big cities, it should be noted that the storefront business premises must be specially arranged for personnel to clean immediately in order to completely keep the guests clean. Especially in summer, we should pay more attention to the prevention and control of mosquitoes. Don't make people sick when they enter the store. Not only star-rated hotels should pay attention to hygiene, but even small restaurants should strictly control hygiene. Anyway, as a consumer, I won't go into an unsanitary store for the second time! As a boss, you should use your brains to manage everything from store hygiene to kitchen hygiene, as well as employees' clothes. Don't talk about guests. Hygiene is not good, the health department will check it for you, and you will be half dead at once. Hehe, pay attention!

Five: customer consumption psychology and pricing; Generally, most people who enter mala Tang shops come from the bottom of society and have low income, which determines their limited spending power. If your food is overpriced, it will directly affect their consumption psychology. The same thing can be set at different prices, remember one thing: you should have all the initiative flexibly! For example, if someone sells a string of vegetarian dishes with five leaves for 50 cents, you can change it to 1 leaves 1 cents or wear two leaves for 20 cents, so that your consumers will vaguely feel that you are cheaper than others, thus stimulating their desire for consumption. In Niuhua Town, the birthplace of Sichuan Mala Tang, my master shop sells a leaf for 1 dime, but there are still several people who can spend several hundred yuan at a time. I only remember rice. Bang Wei's advertising slogan: Don't take the usual road! This advertisement was very successful, which not only made me remember the brand, but also inspired me to daydream more.

Six: service issues; When your store is just starting, you must pay more attention to service and put yourself in the other's shoes. Do you want others' respect for spending money in the store? Self-esteem is the most important supplement to Carnegie's book The Weaknesses of Human Nature, which summarizes eight weaknesses of human nature! If you respect others, you will be remembered! Some successful businessmen are good at being human. My first teacher told me this sentence when I started my business: If you are a successful person, your career will be successful! When you can't do this at first, you just have to think that they are all here to send you money, and then a heartfelt smile will appear on your face. Indeed: customers are your eternal god! Without them, you will be busy for nothing, and everyone will worry that the business will have no customers. In the process of service, you should learn how to get along and communicate with others. I don't teach you to look at the guests and giggle, but teach you to smile and serve. A heartfelt smile is the most beautiful and pure expression in the world. I was deeply impressed by a boss when I was working in a sauna. He is lazy every day, but as long as he is at the reception desk in the lobby after 6 pm during business hours, he always walks in front of the waiter to receive and greet guests as soon as they enter the door. When he meets familiar guests, he always arranges cigarettes and even takes slippers for them when they are busy. You should know that he is the boss. Although he didn't have millions of money, he put down his boss's airs at that moment and completely expressed himself to the guests with actions. If you want to open a good store, you must have a deep understanding of what the guests are thinking and what they need. The two opponents in chess, one moves step by step and the other moves step by step, who wins? The reason is simple, many people understand it, but how many people can do it? Everyone who did it succeeded! ! ! Operators of mala Tang restaurants should learn to communicate with customers more. When customers enter the store, greet them warmly, recommend the characteristics of the store, and often talk to customers to find out their comments on the taste of your store. I have been a mala Tang master for fourteen years and taught me one thing: customers are your best teachers! If your service is successful, sometimes your guests go to your store for your people, not your taste. You should know how to listen to your customers with an open mind! Some successful people even have this ability, and guests who have seen it once can recognize them immediately and call their names. Some large enterprises specialize in this job, such as arranging parties for employees' birthdays. The host must be flattered, because at this moment he will feel valued by others! Anyway, a word: successful service is to let guests feel self-respect in a series of contacts!

Seven: taste technology; The delicious Tang Can Mala Tang is unforgettable! No matter how well you serve the health post, you can't make up for this deficiency. No matter how cheap you sell it, no one may eat it. If you have good taste and reasonable service management, don't worry about bad business. Basically, according to my investigation, many stores are more or less inadequate. The quality of technology determines your later development. If you want to open a branch or chain store, you must be skilled and don't always think about free pies! Even if there is a pie, it doesn't necessarily hit your head, or everyone wins the lottery. You must choose the right teacher to learn technology. Even if your master is skilled, it's no use if he doesn't teach you all the skills. You still can't taste it. Learn technology, don't believe in some so-called joining. Those are all deceptive tricks. I looked into them. Basically, what they earn is not the initial fee, but you have to buy their raw materials and suck your blood for a long time! I won't teach you complete skills! If you want to open a mala Tang restaurant, you need to learn professional skills. You should study and practice with an experienced master in the shop. Mala Tang technology is actually very simple. Generally, a master with rich teaching experience can teach you well in three to five days. I learned it in three days. Don't believe it, because the technology itself is simple! I only paid 1000 yuan to learn technology in the birthplace of Sichuan Mala Tang, but I learned all the technology, and always joined tens of thousands, and some didn't even have real shops. Will you put your future in these hands? At least I won't! Remember: Impulse is the devil! Investigate the market more, and examine the master's character more!

Basically, opening a mala Tang restaurant is a pass. If you want to do a good job, you must use your brains more, sum up experience and improve for a long time, so that your business can flourish. Don't be confused. When you take this step, you will find many ways to make money. I know the mentality of small entrepreneurs and am afraid of failure. I can only tell you one thing: there is no 100% winning business! You see, those business tycoons are just one side of their success. As a melatonin, Shi Yuzhu used to be poor, perhaps not as good as you, but now he has earned billions just playing games. Everyone knows that he played this game, but how many people have analyzed how he made money? To put it bluntly, he is taking advantage of people's most despicable vices! Looking back, it's the same sentence: I have thoroughly studied people and succeeded in everything, hehe!