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Retail catering consumption during the Spring Festival (consumption trend analysis and forecast)

I. Overview of consumption during the Spring Festival

The Spring Festival is one of the most important traditional festivals in China, and it is also the peak consumption season. During the Spring Festival every year, people will buy new year's goods, visit relatives and friends, have dinners and celebrate, etc., and the consumer demand is strong. According to the data released by the National Bureau of Statistics of China, during the Spring Festival of 2121, the national retail and catering enterprises achieved sales of 1.2 trillion yuan, up 28.7% year-on-year. Among them, catering consumption grew rapidly, reaching 64.4%.

Second, the consumption trend of the Spring Festival

1. Online shopping has gradually become the mainstream

With the popularity of the Internet and the development of e-commerce, more and more people choose to shop online. Especially during the epidemic, online shopping has become the mainstream. According to the data released by China E-commerce Research Center, during the Spring Festival of 2121, the national online retail sales reached 821.5 billion yuan, a year-on-year increase of 35.8%.

2. The trend of consumption upgrading is obvious

Consumers are increasingly demanding quality and service, and consumption upgrading has become an obvious trend of consumption during the Spring Festival. For example, more and more people choose to eat in high-end restaurants and buy high-quality new year's goods.

3. Cultural consumption is gradually rising

In addition to the traditional consumption of new year's goods and catering, more and more people are choosing cultural consumption, such as enjoying flowers, watching lights and going to the theatre. This also brings opportunities for cultural tourism and sales of cultural products.

3. Spring Festival consumption forecast

1. Online shopping will continue to grow

With the development of e-commerce, online shopping will continue to become the mainstream of Spring Festival consumption. Especially during the epidemic, people are more inclined to shop online, and this trend will continue.

2. Cultural consumption will become a new hot spot

With the increasing demand for cultural consumption, cultural consumption will become a new hot spot in Spring Festival consumption. Especially in the fields of tourism and entertainment, the growth potential of cultural consumption is huge.

3. Consumption upgrading will continue

With the improvement of people's living standards, consumption upgrading will continue to become a trend of consumption during the Spring Festival. Consumers will pay more attention to quality and service, and the demand for high-quality new year goods and high-end catering consumption will increase.

Fourth, how to deal with consumption during the Spring Festival

1. Reasonable planning of consumption budget

There is a strong demand for consumption during the Spring Festival, but don't overdo it. It is an important method to plan the consumption budget reasonably and avoid excessive consumption.

2. Choose formal channels for shopping

When shopping, choose formal channels to avoid buying fake and shoddy products. Especially when shopping online, you should choose a formal e-commerce platform to avoid being deceived.

3. Pay attention to consumer rights

Consumer rights protection is an important legal guarantee. When consuming, we should pay attention to our own rights and interests, and defend our rights in time when encountering problems. At the same time, we must also abide by consumer laws and regulations and do nothing that harms consumers' rights and interests.