what entrepreneurs need to know about board games (Chapter 1) What entrepreneurs need to know about board games (Chapter 1)

If everything is done in advance, it will be abolished. Let's talk about the risks faced by running board games first:

1. The license is completely missing in the current Classification of National Economic Industries. The investment scale of desktop game shop is not large, but it has not formed a scale because it is a new industry, and the country has not introduced new laws and regulations, so it is difficult to define its business scope and lack relevant management norms, because the business premises may involve industry and commerce, taxation, health, fire protection, culture and other related departments. . . . . . This makes many enterprises and individuals interested in entering this industry balk; But more often than not, act first. Tea houses and coffee shops also run board games. Open the board game bar in the commercial and residential building next; And more are opened in residential buildings, which disturbs the people and is even higher than "group rent". Due to the background of the Shanghai World Expo, the reshuffle of the board game market is inevitable, and it is very difficult to apply for the license of the chess room. Even if the registration of industrial and commercial culture can be solved, the business site will be audited by the relevant departments of public security and fire protection, and it is difficult for most board games bars to be "no problem" now.

2. Advertising expenses Advertising publicity is an important link that was seriously neglected before the opening of most board games bars. Because the entry threshold of board games bars is very low, even 31,111-51,111 board games bars can be opened (according to the data of previous reviews and discount websites, in the past three months, there were nearly 311 new board games bars in Shanghai, and the total number was around 571), the newly added players and the newly increased rigid consumption were far behind the number of newly opened board games bars. So, in order to compete for tourists. Advertising has become the most sensitive issue. On-the-spot rent, labor costs, game purchase costs and other costs are clearly visible, and advertising in a sense has become the key to the operation of board games. Take Jiahui, Xuhui District as an example. At most, there are 14 board games. During the visit, one of them opened earlier, and the profit was good. It rented a new venue next door to expand its scale, but then canceled the lease of a new venue, and the operation of the original storefront also encountered difficulties; And the other one, after opening for a month, business is light, even by sending short messages, but in contrast, the store is superior in Jiahui in terms of decoration, hot drinks, service and other aspects, but the price is basically the same as that of its peers, but the lack of publicity in the early stage directly leads to operational difficulties. Because the promotion activities in the initial stage of opening were mainly in the form of "price war", in the process of transferring or closing down some of the losses, the passenger flow and profit of the board game bar were affected. * * Typical commercial areas include the industrial apartment in Xuhui, Dongming Square in Pudong and Daxue Road in Yangpu. Many of them "solicit customers" near the gate of the * * store.

3. the gross profit is low. compared with the mature market of internet cafes, the board game bar is light from Monday to Thursday, resulting in very low gross profit; Compared with the same beauty, slimming and gross profit in commercial and residential buildings. In the process of low threshold and fierce competition, improving service and specialty and increasing hidden consumption have become the key to profit.

4. Low threshold

5. The most common vicious competition is that newly opened stores attract people at "low prices"; The phenomenon of "poaching" is serious. In some cases, it is pulled at the door of the community. In the worst case, it is almost pulling people at the door of others. Pretending to be a resident or consumer behind the property or related management departments, "false complaints."

6. The board game market with venue problems will definitely be standardized, and the management of cultural departments will be close to chess and cards. At present, this kind of license, as a special employment method, is no longer handled in some districts; If drinks are provided, it involves the health department; No matter what the final way is, public security fire control must be managed, and the requirements for the venue will be more demanding. This must be carefully considered before opening a store.

7. There are two extremes with obscure features. One is a few tables and several games, which is a board game. Another kind, it is said that there is a "bunny" waiter's board game bar, which can be seen in the fight. Not only in board games, but also in the most common catering industry, especially in Shanghai, it has no characteristics and popularity.

8. Follow the trend seriously and blindly

9. Unprofessional "Three Kingdoms Kill = Board Game", which will seriously harm the development of the board game industry, and this situation cannot last long. More strategies, puzzles and other games that have been verified by the market abroad will be more valuable for maintaining a stable consumer group of board games. In this way, there are higher requirements for the professional quality of board game operators, and it is far from enough to rely solely on "hobbies", and it is far from enough to rely on "stealing art" in board games.

11. The market is in the incubation period, and the passenger flow is unstable

11. The potential impact of online desktop games is revealed by an industry veteran that some platforms that provide online desktop games are not updated in time and "have a bad time". The reason is that I hope that board game operators and players will continue to buy upgraded versions or packages they provide. It can be seen that the online version of the board game is actually waiting for an opportunity.

12. It is obvious that the pirated game Three Kingdoms Kill has promoted the board game market. It is believed that the new "Three Kingdoms Kill" will be launched in the future, and there will be new "tour cards" in the board game industry. However, imitations and piracy will devour the profits of board game developers. Without the promotion of excellent domestic game developers, the board game industry in China is out of the question.

13. The potential threat of joining a brand Nike is a brand that everyone is familiar with. It doesn't have a factory itself, but only provides brands to processing factories and collects brand fees. At present, in baidu promotion, we can see that such a board game brand has been tried. For the board game industry, it is definitely a good thing to have funds to enter the market, but it is obviously a threat to the current "board game shop". In addition, according to an industry friend, the top management of a large tea house in Shanghai has been discussing the matter of board games entering the tea house. Because it is not conducive to "overturning Taiwan", it is blocked (here is a ready-made example, and there is a notice on the wall of Saizeriya prohibiting board games). However, I believe that we can use various methods such as time limit to guide passenger flow. As the tea house does not need to increase the cost in appearance, venue and other aspects, the impact on the current "board game shop" can be imagined.

The above are personal opinions. Friends who like board games are welcome to give some criticism and guidance.