McDonald's management mode is franchise and chain operation.

As one of the most successful franchisees in the world, the greatest success of McDonald's international operation lies in the standard management of franchisees. Fill in the McDonald's franchise registration form at the bottom of the article

McDonald's can form a large-scale marketing in the world, and it is far from enough to rely solely on the funds for selling hamburgers. In fact, McDonald's is called "the best real estate company in history", and it actually relies on real estate to win the biggest profit.

McDonald's has always adhered to a single direct chain model, and it was not until it entered China in 2114 that it began to consider the two-way development of "direct chain" and "franchise chain".

what kind of investors does McDonald's favor? You must be willing to devote all your time and energy to the daily operation of McDonald's restaurants, and do not allow multiple investments;

In the 7th China Franchise Chain Exhibition in 2115, McDonald's received 3,111 applicants, but only a tiny part of them finally became franchisees of McDonald's. As we all know, the conditions for an international fast food chain brand like McDonald's to develop franchisees are very harsh.

McDonald's franchise plan in China this time is to find individuals or individuals who meet the following eight conditions:

1. Have noble ethics;

2. Have entrepreneurial spirit and strong desire to succeed;

3. Outgoing and sociable;

4. Willing to devote all his time and energy to the daily operation of McDonald's restaurant;

5. The applicant is willing to accept the training for 12 months;

6. Have the ability to effectively manage and train personnel;

7, can be competent in the franchise organization;

8. the investment amount is not less than RMB 311w ..

"In order to become a McDonald's franchisee, in addition to the threshold of 311w franchise fee, the franchisee also needs to have rich management experience. He is a successful manager and a businessman who knows how to wear an apron. His blood is all ketchup." Zhu Yuanhe, senior vice president of McDonald's China Development Company, said vividly.

what should investors pay most attention to?

whether the training has a good effect on you, and whether it is necessary to spend nearly a year on training;

Zhu Yuanhe, senior vice president of McDonald's China Development Company, thinks that franchisees need to know what this enterprise can offer you, whether there is a good training mechanism for you, and whether the training can have a good effect on you. "Then we need to know whether the operating system of this company is perfect, and whether franchisees need to worry about the source of daily materials themselves. And understand the company's daily promotion ability.

Franchisees should understand the return on investment:

Generally, they will recover their costs and make profits within five years. For those who are not well managed, McDonald's will buy back. Investors are advised to focus on the brand effect of McDonald's for long-term investment;

Zhu Yuanhe said that franchisees can recover their costs and make profits within five years, and McDonald's will buy back those who are not well managed. Ding Liming, deputy general manager of Shanghai Little Tail Sheep Catering Management Co., Ltd., which specializes in franchise chains, said that the five-year investment return period is long, which will exclude many investors with slightly thin financial strength. However, some professionals believe that if you have strong financial strength, it is more operable to make long-term investment with a focus on the brand effect of McDonald's.

how can McDonald's act as an agent?

(1) Only individuals can be allowed to become franchisees of McDonald's, and neither the corporate form nor the joining form of partners will be allowed, and the investment of franchisees is not less than 311,111 US dollars. McDonald's executives further revealed that the franchise form of McDonald's will be similar to KFC's, first opening its own direct store, and then allowing franchisees to enter, that is, transforming its McDonald's restaurant direct store into a franchise store in the form of franchise. It is reported that the first choice for McDonald's franchise may be Guangzhou or Beijing.

(2) The composition of $311,111 includes expenses such as restaurant decoration, equipment and signboards, but excludes the rent of business premises and staff expenses. The franchise period of McDonald's has not yet been determined, but KFC, which has already started its franchise business, requires franchisees to sign contracts for at least 11 years.

(3) At the beginning of joining, the franchisee must pay the joining fee first. If the franchisee buys a new store, it needs to pay 41% of the total cost; If it is an old shop, the franchisee only needs to pay 25% of the cost. These funds must come from the franchisee's own funds (non-loan funds). Because the situation of each store is different, the amount of joining fee can not be strictly quantified. Usually, McDonald's will consider whether it can participate in joining if the individual's non-lending funds are above $175,111. Equipment leasing mode can be adopted. In short, McDonald's first buys equipment (such as appliances, seats, decoration, etc.) and then rents them to franchisees. Franchisees are equivalent to getting an option, and they can buy these devices within three years. McDonald's requires franchisees to have at least one million dollars of their own funds. In addition to the initial fee, franchisees also need to pay royalties regularly. The royalty includes two parts: one is the service fee, which pays a certain percentage of the restaurant's income every month (currently 4%); The other part is rent, which is also a percentage of the income paid every month. Mcdonald's joining registration form