In the first three batches of "Shandong time-honored brands", 13 enterprises required rectification within a time limit, among which 7 enterprises including Liaocheng Weishi Smoked Chicken Co., Ltd. and Zouping Yinlaosan Catering Co., Ltd. passed the rectification (the names of 3 enterprises have been changed); Four companies, including Jinan Jingyi Glasses Chain Co., Ltd. and Rong Hui Group Shandong Guanghangong Brewing Company (now known as Shandong Guanghangong Brewing Co., Ltd.), were listed on the list of dishonesty due to unclear trademark ownership and continued to rectify; Two enterprises, including Hongqi Sanye Cake Shop in Jingzhi Town, Anqiu City and Yongxin Food Processing Factory in Linyi County, cancelled the title of "Shandong Time-honored Brand" because they had no trademark ownership.
It is understood that in 20 19, the department carried out the dynamic management assessment of the first three batches of "Shandong time-honored brands" and announced the assessment results at the end of 20 19. Among them, 10 enterprises were given yellow cards because of unclear trademark ownership and being included in the untrustworthy list. Three enterprises suspended the title of "Shandong Time-honored Brand" because they had no trademark ownership. At the same time, it is required that enterprises that have been given a yellow card warning and suspended the title of "Shandong Time-honored Brand" should be rectified within one year. If they fail to meet the rectification requirements at the expiration date, their title of "Shandong Time-honored Brand" should be cancelled.
Shandong Provincial Department of Commerce hopes that qualified "Shandong Time-honored Brand" enterprises will cherish their honor, make full use of their brand advantages, constantly enhance their sense of innovation and market competitiveness, accelerate their reform, innovation and development while carrying forward and inheriting traditional culture, and strive for greater achievements. For the enterprise that cancels the title of "Shandong Time-honored Brand", the Municipal Bureau of Commerce is responsible for recovering the plaque of "Shandong Time-honored Brand" and related certificates, and the enterprise no longer enjoys all the rights and interests of "Shandong Time-honored Brand". (Ma Yonggang)