The range of joining fee is around 10,000 yuan to 50,000 yuan.? Investment amount: 100 to 200 thousand. Depending on the city level, there are a variety of store models The cost is also different.

HEYTEA (HEYTEA, once known as "Royal Tea") is a Chinese chain of tea brands operated by the Shenzhen Meixi West Food and Beverage Management Company Limited, founded by Nie Yunchen in 2012, is headquartered in the Aerospace Science and Technology Plaza in Nanshan District of Shenzhen City, which has a tea brand "HEYTEA" and baking brand "HEYTEA". It owns the tea drink brand "Xicha" and the baking brand "Xicha Hot Mai".

The company relies on word-of-mouth marketing on social media to reduce advertising spending. Young consumers are its main customers. Most of its stores are in busy shopping centers in first- and second-tier cities. Its well-known product is cheese milk cap.

Hi Tea's standard store style is based on black, white and gray simple and modern style, and while the number of stores has increased, it has also launched LAB stores, black and gold stores, and pink-themed stores Daydream DP stores.